Giang Ngan
Summary
I am a dedicated journalist with a wealth of experience spanning seven years. My enthusiasm lies in delving into the latest trends that profoundly shape the behaviors, thoughts, and interactions of the younger Vietnamese generation with the world.
Work History
Zing NewsHo Chi Minh City
Job overview
- Moderated overall direction of the Zing News Lifestyle's publication and its content.
- Redefined and successfully attracted new target audiences (Female; 9x and Generation Z; Urban area).
- Rejuvenated team personnel, and focused on new content direction including: office life, gender, social impact, etc.
- Consecutively improved viewership from 20% to 30% per year for 4 years consecutively. Viewership increased tenfold since 2019. For the first time ever, balanced the number of male audience and female audience. Reduced average age of audiences to MZ (Millennials gen Z).
- Managed a team of 10 journalists and 15 other staffs.
- Generated revenue from Zing News Lifestyle. Revenue consecutively grew 20-30%/ year.
Zing NewsHo Chi Minh City
Job overview
- Moderated overall direction of the Zing News Lifestyle's publication and its content.
- Defined and successfully attracted target audiences (HENRY - High Earners Not Rich Yet).
- Set up team personnel, and focused on new content direction including: beauty, money, work, etc.
- Developed the Lifestyle News Section from being a experimental project to being a top-5-priority section in 1 year.
- Asian Digital Media Awards 2022 - Best Lifestyle or Sports Site Silver Prize. Reached 16 millions views in 2022.
- Managed a team of 7 journalists, all female and Gen Z.
Immediately commercialized Zing News Lifestyle Section.
ZaloHo Chi Minh City
Job overview
- Moderated content directions across social media platforms (Tik Tok, Youtube, and Zalo).
- Moderated content directions of Zing Podcast.
FreyaHo Chi Minh City
Job overview
- Consults clients' content direction across social media platforms and media channels.
- Create content for clients' social media platforms and media channels.
Various employers
Job overview
- Consulted content directions for clients' social media platforms and media channels.
- Create content for clients' social media platforms and media channels.
Education
Irkutsk State Technical University (IrGTU)
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