Giang Ngan

• Moderated overall direction of the Zing News Lifestyle's publication and its content.
• Redefined and successfully attracted new target audiences (Female; 9x and Generation Z; Urban area).
• Rejuvenated team personnel, and focused on new content direction including: office life, gender, social impact, etc.
• Consecutively improved viewership from 20% to 30% per year for 4 years consecutively. Viewership increased tenfold since 2019. For the first time ever, balanced the number of male audience and female audience. Reduced average age of audiences to MZ (Millennials gen Z).
• Managed a team of 10 journalists and 15 other staffs.
• Generated revenue from Zing News Lifestyle. Revenue consecutively grew 20-30%/ year.

• Moderated overall direction of the Zing News Lifestyle's publication and its content.
• Defined and successfully attracted target audiences (HENRY - High Earners Not Rich Yet).
• Set up team personnel, and focused on new content direction including: beauty, money, work, etc.
• Developed the Lifestyle News Section from being a experimental project to being a top-5-priority section in 1 year.
• Asian Digital Media Awards 2022 - Best Lifestyle or Sports Site Silver Prize. Reached 16 millions views in 2022.
• Managed a team of 7 journalists, all female and Gen Z.
• Immediately commercialized Zing News Lifestyle Section.

• Moderated content directions across social media platforms (Tik Tok, Youtube, and Zalo).
• Moderated content directions of Zing Podcast.

• Consults clients' content direction across social media platforms and media channels.
• Create content for clients' social media platforms and media channels.

- Consulted content directions for clients' social media platforms and media channels.

- Create content for clients' social media platforms and media channels.