Zoey Nguyen

Key Responsibilities:
- Joint Business E-commerce Plan Leadership: Developed and executed comprehensive sales, pricing, promotion, and budget allocation strategies to drive growth across Wayfair & Walmart and Amazon Enabler Roles
- Demand Forecasting & Geo-Optimization: Improved regional demand forecasting at the SKU level, optimizing inventory allocation and leveraging geo-optimized fulfillment to enhance efficiency.
- Profitability & Marketplace Expansion: Scaled differentiated products, leveraged exclusive platform programs, and implemented strategies to maximize contribution margins and long-term growth.
- New Product Development (NPD) Support: Partnered with cross-functional teams to provide market insights, competitor analysis, and performance forecasts to support the NPD process, ensuring product-market fit and scalability, and budget planning by month.
Key Achievements:
- Tripled Revenue Growth: Achieved a 3x YoY revenue increase, exceeding industry benchmarks and setting new performance records.
- Cost Efficiency: Maintained marketing expenses within a 15% budget cap, ensuring sustainable and scalable growth.
- Wayfair Exclusive NPD Success: Successfully launched a high-selling exclusive product on Wayfair at the highest price point, achieving out-of-stock status within just 2 months.
- Wayfair Canada Expansion: Expanded Wayfair’s Canada market, optimizing inventory allocation and fulfillment to drive cross-border sales growth.
- Product Differentiation: Scaled unique product offerings, leveraging exclusive platform programs to increase market share and enhance profitability.

- Creator Growth & E-Commerce Optimization: Mentored and managed creators to enhance performance, boosting GMV and operational efficiency.
- Strategic Insights & Solutions: Analyzed seller and creator data to develop tailored growth strategies, fostering stronger partnerships.
- Trend Analysis & Event Execution: Monitored market trends to ideate and launch high-impact events, driving engagement and conversion.
- Cross-functional collaboration: Worked across departments to align resources, supporting creator development initiatives.
- Creator Acquisition & Incubation: Assisted in identifying, onboarding, and nurturing high-potential creators, expanding category-focused talent.

Key Responsibilities:
- Constantly explored and expanded new KOL / KOC resources on various platforms.
- Maintained a consistent social media presence across all digital channels.
- Collaborated closely with the brand team to drive business growth through media communications and brand advocacy.
Key Achievements:
- Successfully reached out to and collaborated with over 800 influencers within 2 months.
- Negotiated and directly established successful partnerships with 150 KOLs and KOCs on IG, FB, and Tiktok

E-commerce Management:
- Developed long-term and short-term business plans for brand e-commerce stores, covering sales strategy, marketing plans, pricing, promotions, campaigns, and budget allocation across multiple platforms.
- Executed growth initiatives to enhance brand visibility and increase revenue streams.
Accounting & Compliance:

-Managed employee insurance, tax returns, payments, and necessary paperwork for the Vietnam region.
Logistics & Supply Chain Management:
- Oversaw end-to-end shipment processes from Thailand and China, ensuring smooth import/export operations.
- Collaborated with warehouses to optimize inventory management, timely storage, and distribution of goods.
Data Analysis & Business Insights:
- Provided data analysis and reporting for multiple brands, including Unilever, Boots, Gillette, Medela, P&G, Olay, Pampers, and Pond’s.
- Delivered commercial insights and strategic recommendations for Durex on Lazada & Shopee, optimizing pricing and marketing efforts.

Key Achievements:
- Gained 394K new followers in just 6 months, making the brand the second-largest EL brand by follower count and achieving the fastest follower growth rate on Lazada.
- Achieved a 10x performance increase in 2H 2021 vs. 1H 2021 after CG took over operations.
- Drove over 75% of total onsite traffic and contributed to nearly 80% of GMV, significantly boosting platform engagement and sales.

Key Responsibilities:
E-commerce: Managed end-to-end campaign execution and stock demand planning for Kiehl's, Lancôme, and Shu Uemura on Lazada, ensuring seamless product availability and sales growth.
Social Commerce: Oversaw stock demand planning and operational execution across social platforms for a diverse portfolio of L’Oréal Group brands, including YSL, L’Oréal Professional, Vichy, La Roche-Posay, and L'Oréal Professionnel.
- Provided strategic consulting on promotion planning, traffic optimization, and layout design to maximize visibility and conversion for key product launches.
Key Achievements:
- Led the first Kiehl's e-commerce launch in Asia, making it the No. 1 LazMall brand with the highest revenue in the exclusive October 2019 campaign.
- Drove the successful launch of Lancôme Vietnam on Lazada, making it the first ASEAN country to debut on the platform, achieving over 100% of the sales target in April 2020.
- Recognized for outstanding performance and assigned the primary monitoring role for the successful Shu Uemura (June 2020) and L'Oréal Professionnel (July 2020) launches.
- Provided promotion strategy, traffic optimization, and layout/thumbnails consulting for the Shiseido Premium and AHC pre-launch campaigns, improving engagement and conversion rates.

- Managed client communication and relationships for a diverse roster of talents, ensuring seamless coordination and representation.
- Scheduled and coordinated meetings, events, and engagements for both talents and the Talent Manager, ensuring efficient operations.
- Assisted in financial management, handling budgeting, invoicing, and contract negotiations to optimize talent representation.

Key Responsibilities:
- Spearheaded brand sourcing initiatives, identifying and securing high-potential cosmetic and accessory brands to expand Parkson Group's portfolio.
- Built strong partnerships with vendors, optimizing the cosmetic and accessory divisions to drive sales and enhance customer experience.
- Led lease negotiations for the Saigon Tourist Plaza Renovation Project 2019, securing key tenants for the health & beauty and accessory zones.
Key Achievements:
- Successfully onboarded several premium brands, elevating Parkson’s market positioning and customer appeal.
- Negotiated and finalized high-value lease agreements, ensuring strategic tenant placement that maximized foot traffic and sales performance.
- Played a key role in the successful transformation of Saigon Tourist Plaza, revitalizing its retail mix and boosting overall business growth.

Key Responsibilities:
- Sourced and acquired prospective wholesalers at scale, driving B2B channel sales growth.
- Conducted monthly stock planning and forecasting to optimize inventory across multiple channels.
- Managed legal documentation, including LOA and CFS, for new brand onboarding.
Key Achievements:
- Recovered the initial six-month shortfall and exceeded the 2017 sales target by 130% within six months (Jun – Dec 2017).
- Led and successfully executed the CK Obsessed launch event, achieving 100% of the target, making it the largest Coty Product launch of 2017.
- Played a key role in launching Michael Kors Wonderlust and Elizabeth Arden White Tea, contributing to strong post-launch sales performance and sustained market impact.

Key Responsibilities:
- Assisted the Brand Manager in developing and implementing brand strategies for Pepe Jeans London, F.Timbers, and Daphne, ensuring alignment with market trends and business objectives.
- Worked closely with the Sales team to drive revenue growth by providing product training, sales enablement materials, and performance optimization support.
- Conducted market analysis and store visits to ensure brand consistency, proper execution of visual merchandising, and effective in-store marketing campaigns.
- Managed point-of-sale (POS) materials and promotional assets, enhancing brand visibility and improving customer engagement at key retail locations.
Key Achievements:
- Successfully supported brand growth initiatives, strengthening market presence and increasing customer engagement.
- Improved sales team knowledge and effectiveness, contributing to enhanced store performance and revenue growth.
- Ensured strong brand consistency across retail locations, enhancing the shopping experience and boosting brand perception.

Key Responsibilities:
- Led a high-performing sales team, consistently exceeding sales targets and driving revenue growth.
- Worked closely with Buyers to align product assortment with market trends, ensuring a well-curated selection that maximized sales potential.
- Identified training opportunities to enhance staff capabilities, fostering a knowledgeable and motivated team.
- Proactively addressed client concerns, ensuring high customer satisfaction and loyalty
Key Achievements:
- Exceeded sales targets by 9% in the first year and 7% in the second year, contributing to the company’s sustained revenue growth.
- Implemented product selection and staff training initiatives, improving overall sales performance and customer experience.
- Maintained strong client relationships, driving repeat business and enhancing brand reputation