Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
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Vuong Hoang

Vuong Hoang

Ho Chi Minh City,SG

Summary

Having a unique blend of Dutch pragmatism and Vietnamese cultural roots, I’m passionate to link Vietnam with the world through business opportunities or personal experiences. Growing up inspired by the tenacity of my Vietnamese parents, I’ve made it my mission to ensure Vietnamese companies don’t just grow, but thrive globally. I'm driven to connect the resilience of Vietnam’s SMBs with the opportunities of global markets. In my most recent role as Program Lead for Ready to Export (R2E), I worked closely with Vietnamese businesses, helping them navigate international trade, especially with European partners. By connecting Vietnamese SMEs with the right mentors and partners, I help them refine their operations, meet international standards, and become trusted suppliers for global businesses. For B2B buyers exploring opportunities in Vietnam, I provide access to a network of vetted, high-quality producers who are ready to deliver on global demands. From identifying the right suppliers to ensuring smooth logistics, I take the guesswork out of entering Vietnam’s vibrant market, focusing on building lasting partnerships that are based on transparency, reliability, and mutual growth.

Overview

12
12
years of professional experience

Work History

Co-Founder

VietnamSKU
01.2025 - Current
  • Company Overview: VietnamSKU connects you with high-potential Vietnamese products ready to succeed in new markets. Whether you’re expanding your product lineup or seeking reliable suppliers to scale your business, we offer tailored sourcing solutions that simplify your process. With our network of trusted suppliers, we ensure quality and readiness for global growth. We enable local Vietnamese brands, manufacturers and farmers to showcase their products globally and grow their business.
  • VietnamSKU connects you with high-potential Vietnamese products ready to succeed in new markets. Whether you’re expanding your product lineup or seeking reliable suppliers to scale your business, we offer tailored sourcing solutions that simplify your process. With our network of trusted suppliers, we ensure quality and readiness for global growth. We enable local Vietnamese brands, manufacturers and farmers to showcase their products globally and grow their business.

Digital Performance Marketer

Positie1
Ho Chi Minh City
04.2021 - Current
  • Performance marketing consultant for Dutch clients in various industries: education, outdoor, entertainment, furniture, housing.
  • - Managing up to €100.000 monthly ads spend across digital channels (Meta, Google, TikTok, Youtube)
  • - Increased revenue on average by 30% YoY (minimum 7-figure yearly revenue)
  • - Increased website traffic by an average of 40% YoY
  • - Created and launched holiday specific campaigns and promotions, which saw record breaking revenue during those periods.
  • - Successfully took over running campaigns of a real estate developer and sold 3 real estate properties within 1 month of partnership.
  • - Consulting and training internal teams to improve campaigns
  • - Consulting clients on creative strategy
  • - Product development

Project Program Lead

Dutch Business Association Vietnam DBAV
Ho Chi Minh City
02.2024 - 01.2025
  • Company Overview: The “Ready to Export” (R2E) program was initiated by DBAV and funded by the Netherlands Enterprise Agency (RVO) to help Vietnamese SMEs expand to Europe. As Program Lead, I was responsible for activating, executing, and scaling this initiative.
  • The “Ready to Export” (R2E) program was initiated by DBAV and funded by the Netherlands Enterprise Agency (RVO) to help Vietnamese SMEs expand to Europe. As Program Lead, I was responsible for activating, executing, and scaling this initiative.
  • Scope & Scale
  • - 400+ SMEs signed up across Vietnam for the free, 8-month program
  • - Collaborated with cross-functional teams and local partners to coordinate masterclasses, coaching, and matchmaking
  • - Oversaw full program lifecycle—from recruitment to graduation
  • Marketing & Growth Leadership
  • - Leveraged my background in performance and digital marketing to launch outreach campaigns that drove qualified signups
  • - Delivered workshops on digital marketing, helping SMEs understand B2B buyer behavior and marketing fundamentals
  • - Built scalable communication flows and engagement strategies for participant retention
  • Cultural & Strategic Impact
  • - Acted as the bridge between Dutch and Vietnamese business cultures, helping SMEs understand regulatory challenges and product-market fit in Europe
  • - Organized final showcase event at the Dutch Consulate-General’s residence in Ho Chi Minh City, connecting SMEs with real European buyers
  • This experience allowed me not only to contribute to Vietnam’s export ambitions, but also to sharpen my skills in program design, stakeholder engagement, and intercultural communication. It also significantly boosted my fluency in Vietnamese business dialogue—something I’m proud to keep improving.

Digital Marketing Strategist | Growth Marketer

Self-employed
Ho Chi Minh City
01.2019 - 01.2025
  • Company Overview: Helping businesses grow their business through digital marketing. Working with brands and agencies as external partner.
  • Helping businesses grow their business through digital marketing. Working with brands and agencies as external partner.
  • - Created 3 webshops using Shopify
  • - Integrated with internal systems of clients
  • - Set up and launched advertising campaigns for new brands
  • - Consulting on creative strategy
  • - Analyzed and advised on local marketplaces PPC strategy
  • - Digital activation for real estate company. Generated real estate sales.

Digital Strategy Consultant

Unilever
Ho Chi Minh City
05.2024 - 09.2024
  • Company Overview: Consulting the Knorr brand team on their specific 2024 campaign. Working together with the brand team and its partners (agency) to maximize performance.
  • Consulting the Knorr brand team on their specific 2024 campaign. Working together with the brand team and its partners (agency) to maximize performance.

Digital Strategist

Supercilium
01.2019 - 01.2023
  • Company Overview: Supercilium is an unique and forward thinking brand who empowers women globally with amazing brow products.
  • Supercilium is an unique and forward thinking brand who empowers women globally with amazing brow products.
  • Responsible for digital performance strategy and day-to-day execution. Grew brand to 6-figure revenue a month, ONLY on ecommerce.

Performance Marketing Consultant

Pervorm Asia
Ho Chi Minh City
04.2021 - 11.2022
  • Worked mainly with e-commerce clients. Brands I worked with: Bamigo, Decathlon, Topica Vietnam.
  • - e-Commerce lead for fashion brand Bamigo
  • - Implemented new user acquisition strategies, resulted in significant customer growth
  • - Integrated smart campaigns by enabling CDP, resulted in more revenue captured through email
  • - Activated Black Friday promotion campaigns which resulted in record breaking sales during promo period
  • - Enabled smart social shopping campaigns that leverages CDP data and creatives to increase revenue and improve ROAS
  • - Deployed creatives strategy for optimized results in social ads campaigns
  • - Produced creatives for social ads campaigns
  • - Activated CRM and smart email marketing to recover abandoned carts
  • - Launched GTM strategy for Germany and Belgium

Implementation Consultant

Relay42
07.2019 - 05.2020
  • Implemented data capture mechanisms for Huggies and Heineken in Vietnam, enhancing customer data utilization.
  • Developed data journey strategies to optimize customer engagement and drive business growth.
  • Collaborated with clients to ensure successful onsite implementation of Relay42's Customer Data Platform.

Digital Marketing Consultant

Pervorm (Acquired by Deloitte Digital)
Ho Chi Minh City
06.2017 - 03.2019
  • Company Overview: At Pervorm we want to reduce waste of materials, time and effort for our clients and ourselves as much as possible. And we want to offer measurable added value in the long term. That is the philosophy we feel comfortable with.
  • At Pervorm we want to reduce waste of materials, time and effort for our clients and ourselves as much as possible. And we want to offer measurable added value in the long term. That is the philosophy we feel comfortable with.
  • My experience as a Digital Marketing Consultant for clients in FMCG and F&B was very interesting and exciting. Thinking with the brands on strategy level to maximise efficiency, effectiveness and growing the business through digital was an amazing learning experience. I am extremely proud about the advanced steps we took as an agency to grow the client's business on popular e-commerce platforms as Lazada, Shopee and Tiki.
  • Working with these brands also required strong and clear communication with all the stakeholders involved (from publishers to creative agencies to internal big data department) and have an overview of everything what's going on with any given campaign.
  • Furthermore, I really liked to have had the possibility to be hands-on with the campaigns (when needed) to exactly know which tactics are leveraged and gather new insights to implement in the strategy.
  • With this way of working, Pervorm was acknowledged by the industry for the outstanding performance achieved for clients like Frieslandcampina Vietnam and Vietnammm.com. This was celebrated by winning prestige MMA Smarties Awards in 2017 and 2018 for various categories and markets (Vietnam, Indonesia and APAC).

Online Campagnemanager

Zuiver Media
Den Haag
03.2015 - 02.2017
  • Company Overview: Zuiver Media is a ROTA certified Media Agency where clients get the best results for their media budget. Zuiver Media provides their services in each step of the proces. Zuiver Media is your all-in-one Media Agency with many years of experience in different markets. Zuiver Media will guide you from strategy to media buying, setting up campaigns, media reports and much more!
  • Zuiver Media is a ROTA certified Media Agency where clients get the best results for their media budget. Zuiver Media provides their services in each step of the proces. Zuiver Media is your all-in-one Media Agency with many years of experience in different markets. Zuiver Media will guide you from strategy to media buying, setting up campaigns, media reports and much more!
  • Zuiver Digitaal covers the whole digital marketing spectrum. We are specialised in branding and performance with online advertising.
  • My main tasks are:
  • - Managing and optimising daily over 40+ campaigns total in Adwords, Facebook, RTB and other Display Campaigns
  • - Create clear and useful online marketing reports for our clients
  • - Trafficking (HTML 5) banners
  • - Communicate between online publishers and advertisers
  • - Mediaplanning: create plans that will reach the client's goals

E-Commerce Support

Omega Pharma Nederland B.V.
01.2013 - 01.2014
  • Company Overview: Omega Pharma is a pharmaceutic company who have a variety of (health) products in their portfolio. They have big brands such as Davitamon, Bional and Prevalin.
  • Omega Pharma is a pharmaceutic company who have a variety of (health) products in their portfolio. They have big brands such as Davitamon, Bional and Prevalin.
  • My tasks are:
  • - SEO
  • - Google Analytics
  • - And website/webshop optimization
  • - Assist the online marketing managers with their tasks

Education

HBO - Crossmediale Communicatie

Hogeschool INHOLLAND
01.2012

Skills

Strategic Business Growth

  • B2B Growth Strategy
  • Cross-Border Market Expansion
  • Go-to-Market Planning
  • Brand Positioning
  • Customer Journey Mapping
  • KPI & Performance Metrics Design

Digital Advertising & Media

  • Google Ads
  • Meta Ads (Facebook/Instagram)
  • TikTok Ads
  • YouTube Ads
  • Performance Campaign Management
  • Conversion Rate Optimization (CRO)
  • Retargeting & Funnel Building
  • Creative Strategy & Ad Testing
  • Media Budget Management

Training & Mentorship

  • Digital Marketing Education
  • SME Mentoring & Coaching
  • Workshop Facilitation
  • Curriculum Development
  • Export Readiness Training
  • Growth Program Design

Languages

Dutch (Native or Bilingual), English (Native or Bilingual), Vietnamese (Limited Working)

Timeline

Co-Founder

VietnamSKU
01.2025 - Current

Digital Strategy Consultant

Unilever
05.2024 - 09.2024

Project Program Lead

Dutch Business Association Vietnam DBAV
02.2024 - 01.2025

Digital Performance Marketer

Positie1
04.2021 - Current

Performance Marketing Consultant

Pervorm Asia
04.2021 - 11.2022

Implementation Consultant

Relay42
07.2019 - 05.2020

Digital Marketing Strategist | Growth Marketer

Self-employed
01.2019 - 01.2025

Digital Strategist

Supercilium
01.2019 - 01.2023

Digital Marketing Consultant

Pervorm (Acquired by Deloitte Digital)
06.2017 - 03.2019

Online Campagnemanager

Zuiver Media
03.2015 - 02.2017

E-Commerce Support

Omega Pharma Nederland B.V.
01.2013 - 01.2014

HBO - Crossmediale Communicatie

Hogeschool INHOLLAND

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Vuong Hoang