Vu HongLan
Ho Chi Minh City
Summary
- Ambitious promoter and skilled people manager with a deep understanding of market trends and successful strategies to achieve sales and marketing results. Strengths include leveraging data to optimize approaches and capitalizing on new opportunities.
- Organized and dependable candidate, successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work history
Category Manager, FMCG - Groceries, Household & Pe
Lazada VietNam
Ho Chi Minh City
01.2023 - Current
- Led retailer brand planning days, assisting with category rationale and strategy to grow business.
- Conducted competitor market analysis to identify new strategies and market trends.
- Kept up to date with industry news and the latest trends within the assigned category.
- Analyzed the current supplier database to look for new opportunities for expansion and improvement.
- Managed sourcing projects, achieving optimum risk allocation and best value.
- Provided category updates and found opportunities for new product listings using the company insight platform.
- Implemented fact-based decision-making that was founded on shopper, customer, and category insights.
- Strengthened vendor relationship management, enabling cost-efficient, ethical product sourcing
- Evaluated commercial exposures and risks in order to obtain favourable terms.
Category Manager, FMCG Toys Games
Lazada VietNam
Ho Chi Minh City
05.2021 - 01.2023
- Built and nurtured productive client relationships to meet requirements.
- Enforced procurement regulations and monitored budget adherence to support profit margins.
- Kept up to date with industry news and latest trends within assigned category.
- Incorporated suggested changes to layouts and promotions to drive sales.
- Increased category turnover with proactive management techniques.
- Conducted competitor market analysis to identify new strategies and market trends.
Category Manager, Digital Goods
Lazada VietNam
Ho Chi Minh City
12.2019 - 05.2021
- Analyzed the current supplier database to look for new opportunities for expansion and improvement.
- Brainstormed ideas with clients and stakeholders to maximize project potential.
- Developed marketing plans to support department strategies.
- To improve Return On Investment (ROI), website data from paid and organic sources were analyzed.
- Organized marketing strategies and plans to best support a company's expansion and development.
Marketing Manager
MOMO EWALLET
Ho Chi Minh City
11.2017 - 11.2019
- To spur improvements, analysis of customer data and campaign performance was done.
- Supervised all marketing and planning activities to achieve company goals.
- Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
- Explored new marketing and branding partnerships with high-profile clients, enhancing company reach.
- Advised on marketing strategy with strong industry knowledge.
- Cohesive marketing strategies were developed, and macrotrends, opportunities, and challenges were identified to deliver successful campaigns.
Assistant Project Manager, GrabBike Project
Grab Vietnam
Ho Chi Minh City
09.2015 - 11.2017
- Assisted Project Manager with administrative tasks to ensure that daily operations ran smoothly.
- Collaborated across teams to align and deliver an overarching business strategy.
- Identified process improvements and commercial opportunities by analyzing market trends.
- Built company reputation by managing and successfully delivering projects.
- Using prior knowledge to accelerate project progress, I trained and mentored younger team members.
- Daily updates were shared with the line manager and the sales manager as the project's progress was being closely watched.
- Complete adherence to budgets was achieved by performing in-depth cost-spending analysis to direct project activities.
Education
Master of Science - Business Administration - Emphasized, Finance
Columbia Southern University
Alabama, United States of America 04.2022 - 01.2024
Bachelor of Science - Business Plus Marketing Emphasis
San Francisco State University
San Francisco, United States of America 09.2007 - 06.2011
Skills
- Category development
- Data analysis
- Merchandising understanding
- Performance optimisation
- Retail marketing
- Market and competitive analysis
- Marketing campaign management
- Presentations and proposals
Languages
English
Native
French
Beginner
Chinese (Cantonese)
Beginner
Timeline
Category Manager, FMCG - Groceries, Household & Pe
Lazada VietNam
01.2023 - Current
Master of Science - Business Administration - Emphasized, Finance
Columbia Southern University
04.2022 - 01.2024
Category Manager, FMCG Toys Games
Lazada VietNam
05.2021 - 01.2023
Category Manager, Digital Goods
Lazada VietNam
12.2019 - 05.2021
Marketing Manager
MOMO EWALLET
11.2017 - 11.2019
Assistant Project Manager, GrabBike Project
Grab Vietnam
09.2015 - 11.2017
Bachelor of Science - Business Plus Marketing Emphasis
San Francisco State University
09.2007 - 06.2011
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