Summary
Overview
Work History
Education
Skills
Timeline
Generic
Võ Minh Tuấn

Võ Minh Tuấn

HCMC

Summary

A Digital Marketing Manager with over 10 years of experience, blending strategic leadership with hands-on expertise in E-commerce and Online-to-Offline (O2O) integration for the retail sector. Experienced in managing large-scale budgets (up to 1 billion VND/month) and customer databases of over 100,000. Seeking to apply strengths in team development, omni-channel campaign integration, and brand building to drive comprehensive growth for Maison RMI.

Overview

10
10
years of professional experience

Work History

DIGITAL MANAGER

Pencil Group
07.2022 - Current
  • Led and developed a digital team of 7+ members, fostering a high-performance work culture.
  • Planned and executed Integrated Marketing Communications (IMC) strategies with a focus on connecting Online-to-Offline (O2O) experiences and ensuring consistent brand messaging.
  • Managed and optimized the performance of omni-channel campaigns, focusing on Return on Investment (ROI) and business objectives for major brands (ACB, Prudential, Vinamilk, etc.)

MARTECH EXPERT

King Coffee
05.2021 - 06.2022
  • Built and managed the MarTech stack (CRM, Chatbot) as the foundation for a data-driven marketing approach.
  • Established cross-departmental workflows (Marketing - Sales - IT) to optimize the customer journey and ensure efficiency and consistency.
  • Conducted internal training, researched, and integrated new tools to enhance conversion rates and automation.

MARKETING MANAGER

IM Group
08.2016 - 03.2019
  • Led projects from inception, building omni-channel strategies and brand identity.
  • Designed communication funnels and automation marketing systems, successfully acquiring and leveraging a database of over 100,000 customers (SMEs).
  • Responsible for training and developing the digital marketing capabilities of over 1,000 SMEs.

Education

Marketing

University of Finance - Marketing
06-2015

Skills

  • Integrated Marketing Communications (IMC) & O2O Strategy
  • Performance Ads (SEM, Social Ads) & E-commerce
  • KPI Setting & Performance Tracking
  • Marketing automation
  • Team Leadership & Development
  • Effective communication

Timeline

DIGITAL MANAGER

Pencil Group
07.2022 - Current

MARTECH EXPERT

King Coffee
05.2021 - 06.2022

MARKETING MANAGER

IM Group
08.2016 - 03.2019

Marketing

University of Finance - Marketing

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Võ Minh Tuấn