VIET DINH (TONY) NGUYEN

Developed and executed 3-year and 5-year strategic plans for international market expansion and demand diversification in key regions, including Australia, Singapore, the US, the UK, and the Middle East.

• Collaborated cross-functionally to align commercial strategies with long-term brand growth and revenue objectives.
• Targeted high-end FIT (Free Independent Traveler) segments to enhance premium demand and optimize market mix.
• My role is strategically expanding across key Asia-Pacific markets, including Vietnam, China, Singapore, and Bali.

• Design and implement strategic plans to reach sales targets.
• Leveraged existing relationships to establish and promote strategic business partnerships.
• Cultivate lasting relationships with customers to grow customer loyalty.
• Researched and swiftly transitioned to domestic retail market, creating targeted product and pricing packages for MICE market, resulting in partnership with incentive group generating 1,000 RN within 2 months.
• Conducted market analysis to identify trends and growth opportunities, informing strategic decisions for new business initiatives.
• Assess costs, competition, and supply and demand to identify selling prices.
• Estimate sales volume and profit for current and new products.
• Develop and promote weekly, monthly and quarterly sales objectives.
• Lead and motivate staff to improve customer service with clients.
• Establish a sales training program to train new employees.
• Created a sales training program for new employees.
• Convert existing accounts to productive accounts.
• Draft detailed and accurate sales reports.
• Work with customers to better understand their business needs and goals.
• Sales & Marketing Highlight Summary of all segmentation, Sales Activities, Competitor Analysis, and Market Share Analysis.

• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOSM.
• Ensured top-tier client service through effective team communication, cross-training, and optimized office coverage.
• Looking for opportunities to cooperate, exchange and attend workshops to expand new markets for hotels.
• Collaborated with key travel agents to develop short- and long-term strategies for each market.
• Review weekly/ monthly about products of each market segment/ segmentations/ and the Sales Managers who are responsible.
• Looking for opportunities to cooperate, exchange and attend workshops to expand new markets for hotels.
• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.

• Identified the opportunity to undertake and complete the visibility project, expand collaboration with OTAs, and maximize returns through collaborative marketing opportunities with market managers.
• Achieved increased ADR targets for each segment: MICE, leisure, and group leisure.
• Connected with OTA companies to balance business mix, increasing public segment share compared to leisure.
• Provided supervisory and coaching support to sales team, enhancing overall performance.
• Develop a functional and energised sales team.
• Achieve and surpass budget figures for my account portfolio and consequently the resorts.
• Contribute in budget and control.
• This required overhauling segmentation maintaining traditional methodologies and involving also the team to shift focus.
• Participated in recruitment efforts to identify and attract top talent for the team.
• Account management: Question actions and plans of the sales team on objectives' materialization.
• Conduct Evaluation of performance along with DOSM.
• Participate in selected international trade fairs/events/road shows to extend the new marketing.
• Implement yield management during tendering and closing of business.
• Draw up the Business plan annually together with Director of sales and Marketing of the hotel.
• Ensured that the plan is adhered to and monitors its progress.
• Updated the plan quarterly.
• I have embraced change as the marketplace and changed drastically with the additional inventory and the unbalanced demand.
• I had the opportunity through involvement Dynamic Activity with GM & Revenue and my job to develop my performance and did grow as following.
• Analytical reports on market segments: Opera /EZMS.
• Financial Statistical Reports: Opera and Finance.
• Oversaw the administration of the team.

• Reaches out to organizations and businesses that might require a hotel for conferences and events.
• Maintains positive relationships with clients to encourage repeat and recurring business.
• Devises new ways to expand that client base.
• Analyzed client base and target market to identify growth opportunities for the hotel.
• Developed promotional and advertising materials to enhance hotel visibility and attract new clients.
• Addressed and resolved sales and marketing issues to maintain client satisfaction and loyalty.

• Actively seeking out new sales opportunities through cold calling, networking and social media.
• Scheduled meetings with potential clients to understand their needs and concerns, fostering strong client relationships.
• Conducted market research to identify selling opportunities and assess customer needs, guiding targeted sales strategies.

• Leveraged extensive knowledge of banking services and facilities to provide sales-oriented and customer-focused support.
• Sought new sales opportunities through cold calling, networking, and social media to enhance customer engagement.
• Facilitated communication by accurately interpreting and conveying instructions from Supervisor to ensure clarity.
• Demonstrated proficiency in Microsoft Word, Excel, PowerPoint, Outlook, and Internet Explorer.