Truong Toai Nguyen
Summary
As an expert Digital Marketer, I excel in UX designing, executing, and optimizing impactful campaigns that deliver measurable results. My deep knowledge of both strategic and tactical marketing ensures seamless alignment with business goals. Skilled in utilizing cutting-edge tools and techniques, I consistently surpass expectations. With years of experience, I bring a strategic, data-driven approach to amplify brand presence and drive success in competitive markets.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
Work History
Senior Digital Marketer and Agency
KingAds Co., Ltd.
10.2023 - 5 2024
- Consistently achieving 100% of KPIs for budget and NRU, NPU targets quarterly, leveraging expertise in:
- Sourcing: Identifying effective outsourcing options, including innovative Cost Per Duration (CPD) models and optimizing high-performing Ad Networks
- Collaboration: Partnering seamlessly with Google Ads, Facebook Ads, and Cốc Cốc Ads to maximize advertising impact
- Design: Working with in-house and outsourced teams to craft engaging landing pages, videos, and banners that elevate brand visibility
- Analysis: Conducting in-depth research on customer behavior to refine marketing strategies and drive engagement initiatives
- Strategy: Developing and executing player acquisition strategies that boost in-app deposits and enhance customer retention
Digital Marketing Campaign Consultant
TDCX
09.2022 - 06.2023
- Provided expert consultation to Vietnamese advertisers on Google Ads, prioritizing ROI enhancement and customer engagement
- Consistently surpassed KPIs by 120% across critical metrics, managing a diverse clientele spanning Retail, Education, Technology, Healthcare, and Logistics to elevate their digital marketing efficacy
Marketing Strategist
TDCX
05.2020 - 09.2022
- Focused on Games Applications and Print-on-demand sectors, delivering bespoke marketing solutions that stimulated revenue growth
- Identified strategic opportunities, successfully closed sales, and drove upselling efforts, thereby enhancing portfolio performance
- Enhanced client engagement through advanced CRM utilization, establishing enduring business relationships
Marketing Consultant
TDCX
09.2018 - 05.2020
- Facilitated online marketing initiatives, bolstering clients' digital footprint via tailored Google Ads strategies
- Fostered robust client relationships that translated into increased sales and loyalty through customized consultative approaches
Information Analyst
WTO Affairs Consultation Center
03.2017 - 02.2018
- Performed comprehensive analyses of Free Trade Agreements (FTAs) and economic integration, delivering actionable insights for governmental stakeholders
- Oversaw the center's digital strategy, generating engaging content to enhance online visibility and audience reach
Education
Bachelor - Agricultural Economics
Can Tho University
09.2008 - 03.2012
Bachelor - Finance Banking
Can Tho University
09.2009 - 03.2013
Master - Agricultural Economics
Can Tho University
09.2012 - 11.2014
Skills
Interpersonal Communication
Preferences
- Bui Thi Thu Thao, Team leader, thuthao@google.com
- Hoang Oanh, Team leader, hoanh@google.com
Coursework
- The AI-Powered Digital Marketing & Digital Advertising Guide
- Complete Web & Mobile Designer: UI/UX, Figma
- GPT for Google Sheets: AI -Powered data Analysis
Timeline
Senior Digital Marketer and Agency
KingAds Co., Ltd.
10.2023 - 5 2024
Digital Marketing Campaign Consultant
TDCX
09.2022 - 06.2023
Marketing Strategist
TDCX
05.2020 - 09.2022
Marketing Consultant
TDCX
09.2018 - 05.2020
Information Analyst
WTO Affairs Consultation Center
03.2017 - 02.2018
Master - Agricultural Economics
Can Tho University
09.2012 - 11.2014
Bachelor - Finance Banking
Can Tho University
09.2009 - 03.2013
Bachelor - Agricultural Economics
Can Tho University
09.2008 - 03.2012
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