Truong Hong Nhi
ho chi minh,viet nam
Summary
Productive employee with proven track record of successful project management and producing quality outcomes through leadership and team motivation. Works with clients to determine requirements and provide excellent service.
Experienced professional demonstrating strengths in sales management and client relationship building. Adapts to changing market demands through strategic planning and effective team leadership. Committed to delivering exceptional service and exceeding targets across diverse industries.
Overview
24
24
years of professional experience
Work History
Industry Managers
CALDIC SPECIATIES VIET NAM
09.2024 - 05.2026
- Main products in charge: Food ingredients, flavors, food additive.
- Key principal: Symrise, Kalsec, Loryma, GSL, Futural, Stergingredients, Lallemand.
- Implemented successful sales strategies, consistently outperforming target objectives in industry
- Guided team in building sales expertise and cultivating results-focused atmosphere
- Achieved €13 million revenue with key account projects, surpassing previous year's growth
- Contributed to global distribution leadership with strategic industry insights
- Effectively collaborated with team for achieving targeted objectives
- Managed complaints with calm, clear communication and problem-solving.
- Engaged with customers to better understand needs and deliver excellent service.
- Identified issues, analysed information and provided solutions to problems.
- Enhanced working relationships by participating in team-building activities.
- Resolved customer queries and problems using effective communication and providing step-by-step solutions.
- Achieved service time and quality targets.
- Developed excellent working knowledge of industry trends and improvements in processes.
- Handled customer concerns and escalated major issues to supervisor.
- Collaborated with team members to achieve target results.
Business Development Director
NAVIDO
12.2023 - 06.2024
- Main products in charge: Food ingredients, flavors, food additive.
- Directed business growth for Vinasoy, Nipponham, and Thien Huong
- Managed a team of 8 in sales and business growth
- Achieved project wins for Masan, HTC and Feedy
- Built and maintained strong partnerships with key clients, suppliers, and industry stakeholders
- Directed business growth strategies for food ingredients and specialty chemicals
- Evaluated performance metrics, implementing solutions to achieve targets
- Analysed sales reports to determine areas for cost reductions and new targets.
- Identified and seized new business opportunities, growing high-profile client portfolios.
- Negotiated successful deals for business contracts with best terms and prices.
- Offered commercial advice and support to internal stakeholders, enhancing profitable supplier performance.
Senior Sales Manager and Key Account manager
AVIENT COPPORATION
01.2023 - 11.2023
- Managed key accounts in colour plastics and master batch sectors
- Team size: 4 members.
- Collaborated with senior sales manager and regional management
- Managed key accounts for Unilever and P&G packaging projects
- Achieved £8.3 million in sales through significant projects with P&G, Unilever, and Masan
- Managed key client accounts to maximise revenue growth
- Led sales teams to exceed targets in sustainable materials sector
- Optimised sales pipeline for steady business growth and achievement of objectives
- Prepared detailed reports on sales activities, outcomes, and forecasts for senior management review.
- Conducted comprehensive training sessions for sales staff, enhancing their product knowledge and sales techniques.
- Worked on company sales strategy with senior business team.
- Developed and maintained strong relationships with key clients, resulting in a 30% increase in client retention rates.
- Closely monitored sales team performance, ensuring individuals stayed on track to meet targets, offering extra training where needed.
- Developed and implemented innovative sales strategies, increasing market share and profitability.
- Coordinated with marketing department to create targeted campaigns, boosting lead generation by 25%.
Country Business Development & Business Manager CCE & EDM
BASF VIET NAM
01.2019 - 12.2022
- Main Business: Chemical Manufacturing.
- Products in charge: CCE, EDM, chemical in general.
- Team size: 1 sales support and her.
- Report to: Managing Director (Filipino).
- Related Clients (F&B, food & beverage): Nutrifoods, Wilmar, THtruemilk, Acecook, and Distributors.
- Achievements: Develop and grow the automotive industry and food additive in 2021 increase 116%. (Revenue from $600K in 2019 to $28Mio in 2021). Develop and grow the EDM (Electric material) Business (new EDM business in 2021 ≥ 0.5 M€/y).
- Main responsibilities: Country Business Development: Monitor & share competitor/market intelligence to relevant BU’s to find new applications, new ideas, new customers for Viet Nam’s market and share information to BU on a quarterly basis. Coordinate and prioritize Industry team activities (Textile, Consumer goods & Packaging, Furniture) by analyzing industry value chain and identifying target customers or partners/distributors to develop new business opportunities. CCE(Catalyst emission)&EDM(Electronic material) -Business Manager: Develop and grow the CCE in 2021 increase 116%. Develop and grow the EDM Business (new EDM business in 2021 ≥ 0.5 M€/y). Regained CCE business by rebuilding the relationship with Purchasing team in customer as well as Technical development team in local OEM. Increased level of customer engagement and customer satisfaction with BASF by being single contact point for customer by proactively collaborate with GKAM & RBU. Collaborated with BCTL (BASF Chemcat Thailand), BCGC (BASF Guilin China) and GKAM(Piaggio, Honda, Triumph, SYM) to define pricing strategy with sound inputs regarding the local market and competitions. The share of CCE in Piaggio Vietnam has increased from 20% to 65% in 2022.
- At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility.
Sales Manager
POLYMER ASIA CO.Ltd
11.2016 - 01.2019
- Products in charge: Plastics, color plastics, additive.
- Team size: 10 sales.
- Report to: General Director (Vietnamese), CEO (German).
- Main key clients: Panasonic, Honda, Aqua, Sunhouse, Canon, Wanek.
- Achievements: Growth business from 2Mio USD in 2015 to 12Mio USD in 2018-2019.
- Main responsibilities: Managing the sales team aggressively and motivating the sales staff to continuously follow up the customer’s needs, changes. Approaching the customers skillfully and smartly to open their demands. Doing your best to achieve personal and sales team targets. Contacting BOD promptly whenever needed to meet the customers’ requirement /market needs. Represent only the interests of company in the defined market. Negotiate, within the framework of agreed limits, prices, contracts and supply agreements, payment terms and ensure correct behaviors from the customers regarding settlement. Provide full technical service to customers including generation of projects; and decide about the level of technical support provided by application & technology development to the customers and on projects to be pursued. Handle promptly all technical and commercial enquiries from the customers, including complaints, and to be accountable for their completion. Collaborate well with other divisions (logistic, accounting, production) to meet customers requirement and achieve company sale targets. Undertake all activities required to efficiently extend, develop and penetrate the market. Main key customer handle: Panasonic, Honda, Aqua, Sunhouse, Canon, Wanek.
- Polymer Asia Technology Co., LTD, is a thermoplastic compound producer operating in Vietnam since 2002. We specialize in reactive extrusion of coupling agents and impact modifiers as well as advanced engineering plastics compounds.
Sales and Marketing Manager – Flavor and Fragrances
Kital Viet Nam
10.2015 - 03.2016
- Utilize your existing network to identify and pursue new business opportunities with new customers, focus on Flavor.
- Develop and implement strategic plans to achieve sales targets and maximize revenue.
- Drive sales by promoting our extensive range of products to our customers.
- Regularly review and analyze sales performance to identify areas for improvement.
- Achievement: Open new commercial business with key customer such as: Kinh Do, Anco, Tan Tan.
- We are Kital Ltd Co., a member of Koortrade group with headquarter in ISRAEL owning plants in Singapore and Vietnam, specializing in producing flavors and fragrances for food and beverage industry.
Sales managers (Savory segment)
JEBSEN&JESSEN INGREDIENT VIET NAM
06.2012 - 03.2015
- Main products in charge: ingredients, flavors, food ingredients, food additive.
- Main suppliers: Symrise, Agraz, FF chemical, Evonik.
- Target clients (F&B, food & beverage): Acecook, Massan, Uniben, Thien Huong, Vissan, Cholimex, Vifon.
- Food service clients: Tan Nhat Huong, Puratos.
- Achievements: Growth business from 40K USD in 2012 to 9Mio USD in 2015 (Main customer Acecook and Masan).
- Main responsibilities: Set up business and customer care plans/strategies yearly appropriately for each stage. Establishing, developing and maintaining good relationships with existing and prospective customers. Do presentation of product proposal for new customers. To act as advisor for the Director in assessing service fee. Review and solve customers’ requirements regarding quality quotation. Research and develop new products regarding the market requirement. Research market and competitors to propose the reasonable strategies in short-term & long-term. Set up business target with supplier/ work together with supplier to get the best products with good price. Have good relationship business with existing suppliers and develop more new suppliers for every year.
- Jebsen & Jessen Ingredients is a leading solutions provider and distributor of specialty chemicals and life science ingredients covering a wide range of industrial and manufacturing applications.
Sales executive
RUDOLF LIETZ.INC
10.2010 - 05.2012
- Main products in charge: ingredients, flavors, food ingredients, food additive.
- Main suppliers: Aromatech, Slovay, IDF, Emslands.
- Clients: Food production companies and Distributors.
- Achievements: Revenue: $500.000 in two year with new project in meat processing and culinary. Open new business for flavor with new supplier Aromatech. Get biggest project with meat flavor in meat processing and herb flavor for Massan.
- Main responsibilities: Identify and target potential clients within the food industry such as savory segment. Build and maintain strong relationships with existing clients, ensuring customer satisfaction. Conduct market research to identify trends, competitor activities, and potential opportunities. Create and deliver compelling sales presentations to prospective clients. Negotiate contracts and pricing agreements with customers. Collaborate with internal teams such as production, logistics, and marketing to ensure smooth order fulfillment and customer satisfaction. Maintain accurate records of sales activities, customer interactions, and pipeline management. Keep up-to-date with industry developments, regulations, and customer needs.
- The single source for all your chemical needs in the Philippines and Vietnam. For over 40 years, we have been a major force in Southeast Asian industries, representing reliable manufacturers and trading houses on a vast range of chemical raw materials.
Application Manager(Savory Segment)
HOANG ANH AROMATICS & INGREDIENTS Co ,LTD
01.2007 - 12.2010
- Management of FIRMENICH savory flavor collection.
- To receive samples from Firmenich, statistics, store and share sample forms as well as essential information for the relevant sections.
- Update Frequently sample and collection.
- Management, preserve samples in accordance with the warehouse.
- Response time problems unusual for Firmenich collection.
- Prepare and provide samples to customers as required by sales.
- Customer support: Customer support production of technical products such as: instant noodle, snack, fish ball, sausage, bouillon.
- Other work: Survey the market, updating and collecting new products, tasty. Testing, development and application flexibility of Firmenich new technologies suitable for Vietnam. Answered all questions promptly through customer sale. Provide technical standards for materials, as well as new products. Establish norms, COA, Spec. HA savory products. Collection of documents and updating new technology can be applied to the development of new products of the company or consulting clients.
R&D STAFF
DAI PHUC CO
01.2003 - 11.2007
- Ensure that all Chemical solutions that used for plating process must be in standard by strict performance the test procedures.
- Prepare the COA of delivery to customers.
- Participate in new product development.
- Handle daily and weekly reports of Quality Assurance Supervisor by collection and analyses of product characters.
- Collaborated with team members to organise staff schedules, optimising workforce efficiency.
- Conducted inventory audits, identifying discrepancies and implementing corrective measures to maintain stock accuracy.
- Handled confidential documents with discretion to protect sensitive information.
- Enhanced technical processes for continued department innovation.
R & D STAFF/ QC OFFICER
LADO FOOD
01.2002 - 12.2003
- Quality control the end product in the production line.
- To conduct solving problem that arise during the processing.
- Research and development new products.
- Work with suppliers for the new ingredients for new products, to get the goods for the market with good prices.
- Pro-active products for every year.
Education
Master of Science - Chemical processing
Industry university
Hi Chi minh, VIET NAMSkills
- Developed strategies to improve customer interactions
- Provided strategic guidance to enhance company performance and direction
- Analysed market data to identify business opportunities
- Analysed market trends to forecast sales growth effectively
- Implemented successful business development plans increasing revenue
- Managed team to exceed performance goals
- Demonstrated problem-solving skills in diverse situations
- Coordinated deadline-driven projects with precision and efficiency
- Resolved customer issues to ensure satisfaction
- Enhanced collaborative efforts between departments for project completion
- Enhanced client satisfaction through dedicated support
- Motivated team to consistently exceed targets
Languages
English
Upper intermediate
B2
Timeline
Industry Managers
CALDIC SPECIATIES VIET NAM
09.2024 - 05.2026
Business Development Director
NAVIDO
12.2023 - 06.2024
Senior Sales Manager and Key Account manager
AVIENT COPPORATION
01.2023 - 11.2023
Country Business Development & Business Manager CCE & EDM
BASF VIET NAM
01.2019 - 12.2022
Sales Manager
POLYMER ASIA CO.Ltd
11.2016 - 01.2019
Sales and Marketing Manager – Flavor and Fragrances
Kital Viet Nam
10.2015 - 03.2016
Sales managers (Savory segment)
JEBSEN&JESSEN INGREDIENT VIET NAM
06.2012 - 03.2015
Sales executive
RUDOLF LIETZ.INC
10.2010 - 05.2012
Application Manager(Savory Segment)
HOANG ANH AROMATICS & INGREDIENTS Co ,LTD
01.2007 - 12.2010
R&D STAFF
DAI PHUC CO
01.2003 - 11.2007
R & D STAFF/ QC OFFICER
LADO FOOD
01.2002 - 12.2003
Master of Science - Chemical processing
Industry university