Trần Quốc Bảo Ngọc
Digital Marketing & E-commerce Executive
Ho Chi Minh City
Summary
Results-driven E-commerce & Digital Marketing professional with 3+ years of experience managing marketplace operations across Shopee, TikTok Shop, Lazada, and website platforms. Experienced in campaign execution, listing optimization, and cross-platform coordination to improve traffic, conversion, and overall store performance.
Overview
6
6
years of professional experience
Work History
Digital Marketing / E-commerce Executive
TheBlueTshirt
02.2024 - Current
- Managed e-commerce operations across Shopee, TikTok Shop, Lazada, Haravan website, and Zalo channels, including listings, content updates, promotions, and daily store performance.
- Contributed to overall GMV growth from VND 35B in 2024 to VND 66B in 2025 across all sales channels through e-commerce operations, campaign execution, and listing optimization.
- Executed Mega Day, Flash Sale, and livestream campaigns to drive traffic, conversion, and revenue.
- Optimized product listings with SEO, visual content, and bilingual copy to improve visibility and conversion.
- Supported ad campaigns on TikTok, Shopee, and Facebook through creative optimization, audience targeting, and product-level setups for key livestreams and major sales events.
- Developed affiliate collaborations and coordinated cross-functional execution with internal teams and external partners.
Marketing Executive
Aflex Global
03.2023 - 11.2023
- Managed social media and e-commerce operations across Facebook, Instagram, TikTok, Shopee, Lazada, and TikTok Shop.
- Contributed to approximately 30% Shopee revenue growth within 2 months through store optimization and campaign execution.
- Designed and edited visual content and short-form videos for social media and e-commerce channels.
- Maintained website content and produced blog articles to support online communication.
- Researched customer behavior, market trends, and competitors to identify growth opportunities.
Sales
Thien Moc Huong
09.2020 - 01.2023
- Delivered customer consultation and sales support across Facebook, Instagram, Zalo, website, and offline stores.
- Handled customer inquiries, after-sales support, and service coordination.
- Supported the setup and operation of the e-commerce team, contributing to monthly sales of approximately VND 250–400 million.
- Created content for TikTok/Douyin channels to support online engagement.
- Collaborated with sales and marketing teams on seasonal and holiday promotions.
Education
Bachelor of Arts - Business English
Open University
Ho Chi Minh City01.2023
Skills
- Marketplace Operations
- Product Listing & Content Optimization
- Campaign Execution & Promotion Planning
- Affiliate / KOL / KOC Coordination
- Performance Reporting & Sales Analysis
- Website Content Management
- Basic SEO for E-commerce Listings
Languages
Korean
Beginner (A1)
English
Intermediate (B1)
Timeline
Digital Marketing / E-commerce Executive
TheBlueTshirt
02.2024 - Current
Marketing Executive
Aflex Global
03.2023 - 11.2023
Sales
Thien Moc Huong
09.2020 - 01.2023
Bachelor of Arts - Business English
Open University