TRAN Thi Lan PHUONG
Hanoi
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
25
25
years of professional experience
Work History
Deputy Director
Bamboo Airways
08.2022 - Current
- Responsible for revenues of: Online and Offline Sales channels, Frequent Flyer Program; Responsible for organization and KPIs of Customer Service center, Branding and Marketing
- Market research to find opportunities for Bamboo Airways to acquire more partners to develop new businesses both local and international
- Prepare annual plan including budgeting, allocating for activities of Commercial Units
- Implementing and tracking activities to open new businesses or boost existing products like: trade fair, conference, sales visits, marketing and advertising
- Build and maintain relationships with Governmental bodies and local departments as Corporate accounts of Bamboo.
Commercial Manager
Vietnam Airlines
01.2010 - 07.2022
- Leading and administrating the Online Commercial strategies of Vietnam Airlines across more than 30 countries worldwide
- Prepare detailed business forecast over the market monthly and yearly for supervisions and implementations
- Plan and manage budgets; Analyze performances of all commercial programs to identify the best opportunities for optimization
- Strategy planning and implementation organizing for different sections: Digital transformation, Customer Service.
Pricing and Revenue Team Leader
Vietnam Airlines
01.2002 - 01.2010
- Work with Commercial team to assist negotiations with partners on airfares and bookings
- Forecast capabilities linked to Revenue Management
- Perform detailed, in-depth analysis of current and past market performance.
Sales Executive
Daewoo Cooperation
01.2000 - 01.2001
- Market research to identify business opportunities by segmenting, targeting and positioning distribution channels proper to each kind of product imported from South Korea or any places in the world
- Finding import partners and evaluating their position in the industry; looking for trading options
- Sells products by establishing contact and developing relationships with import partners
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
Import-Export Executive
Everton Company
01.1999 - 01.2000
- Build and maintain relationship with Governmental bodies to facilitate the operation process of the company, including MOT, Hanoi Bureau of Commerce, Customs, Hanoi Plant Quarantine Department, … Arrange all the necessary documents to import – export products from mother company in Japan
- Establish distribution channels for the agricultural products of the company like: Supermarket, Japanese community, … Prepare all procedures for the trips of delegates from mother company to Vietnam and vice versa.
Education
Master of Business Administration -
La Trobe University, Hanoi
01.2012
Bachelor Degree in External Economics -
Hanoi Foreign Trade University, Hanoi
01.1999
Skills
- Market Research
- Business development
- Partnership development
- Budgeting and Allocation
- Business to Customers (B2C)
- Loyalty program
- Customer service strategy
- Branding and Marketing
- Process Improvements
- Organizational Development
Languages
English
Timeline
Deputy Director
Bamboo Airways
08.2022 - Current
Commercial Manager
Vietnam Airlines
01.2010 - 07.2022
Pricing and Revenue Team Leader
Vietnam Airlines
01.2002 - 01.2010
Sales Executive
Daewoo Cooperation
01.2000 - 01.2001
Import-Export Executive
Everton Company
01.1999 - 01.2000
Master of Business Administration -
La Trobe University, Hanoi
Bachelor Degree in External Economics -
Hanoi Foreign Trade University, Hanoi
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