TRAN THI HONG NGOC
Binh Thanh District,
Summary
Entrepreneurial co-founder of an educational toy business, with proficiency in product and services management, marketing, and business development. Proven success in driving growth from scratch to top-selling SME on Shopee. Skilled in delivering high-quality products and building customer loyalty through memorable experiences. Adaptable with strong communication and a proactive approach.
Overview
10
10
years of professional experience
Work History
Co-founder
YAY – FOR KIDS
Ho Chi Minh City
05.2019 - Current
- Launched and scaled a profitable toy business with 50%-100% annual revenue growth and over 1,000 SKUs, achieving the No.1 ranking in educational toy SMEs on Shopee (2020-2022).
- Increased brand visibility and social media engagement by 70%, gaining recognition from international schools and influencers (KOLs, KOCs).
- Official distributor of top-tier brands such as Mideer, TOI, Avenir, Joan Miro, MouldKing, and others.
- Implemented streamlined business processes, resulting in a 40% increase in operational efficiency.
- Established partnerships with major corporations and brands such as Toyota, Yola, ILA, and Tamson.
Senior Marketing Executive
INDOCHINE MEDIA VENTURES
Ho Chi Minh City
01.2016 - 01.2018
- Managed marketing plans for luxury publications including Robb Report, Barcode, and Luxury Guide. Co-designed event concepts, handled production, and coordinated various luxury events and cross-marketing campaigns, ensuring smooth execution and VIP guest care.
- Planned and managed content for the company’s social media platforms, increasing brand awareness by 20%
Channel Content Executive
DATVIETVAC GROUP HOLDINGS
Ho Chi Minh City
03.2015 - 01.2016
- Developed initial content plans for VieON channels
- Produced viral digital content for shows and entertainment events, e.g. Bia Saigon Hypersonic, reaching over 1 million viewers within the first week.
Education
MSc - Management of Innovation
Goldsmiths University of London
London, UK08-2014
BSc - Management
City University London (Cass Business School)
London, UK05-2013
Skills
- Project Management
- Operations Management
- Product Management
- Visual Marketing
- Brand Management
- Innovative and Visionary
Languages
Vietnamese
First Language
English (IELTS 7.0)
Advanced (C1)
C1
Chinese HSK3 (Mandarin)
Elementary (A2)
A2
OTHER EXPERIENCE
- Production Placement | Preen by Thornton Bregazzi Ltd., London, UK
- Sales Assistant | Bebe Bisou Ltd., Westfield London, London, UK
- Event Organizer | VPOP UK & SVUK, London, UK
Affiliations
- Organized charity events.
- Sponsored UEH - Scoms (Social Project).
Timeline
Co-founder
YAY – FOR KIDS
05.2019 - Current
Senior Marketing Executive
INDOCHINE MEDIA VENTURES
01.2016 - 01.2018
Channel Content Executive
DATVIETVAC GROUP HOLDINGS
03.2015 - 01.2016
MSc - Management of Innovation
Goldsmiths University of London
BSc - Management
City University London (Cass Business School)
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