Trang Phan

In the area of hotel and resort tourism, provide development and operation strategies, and evaluate client input to make sure action plans fulfill consumer expectations for Merlumina 50ha resort developments, and Yours Homestay in Phu Yen province.

Developing a brand and offering recommendations on tourism services to improve the experience of visitors

Achievement: Increased Google ranking for guest experience with a positive result of 4.8% Yours Homestay.

• In charge of overseeing market research reports for three divisions of Nova Services: Nova Sports (Nova Football), Nova F&B (Jumbo restaurant system, Crystal Jade, The Dome Lounge, Coffee Saigon Casa), and Nova Hospitality (Anatara Resort - Phan Thiet, Mercure Resort, Ibis Style Hotel - Vung Tau). This is done to identify patterns in shifting consumer behaviour and to enhance and develop products to meet the needs of different categories of customers.

• Coordinate and collaborate with functional managers to identify the most optimal product and distribution channel choices to test products, improve quality, and support sales goals to maximise return on investment.

• Development of marketing strategies, forecast emerging markets to find objects that engage with customers in the Nova Group ecosystem and maintain relationships with the VVIP client base.

Achievement: The team quickest completed the Cross-sale campaign involving 3 industries in the group: Novaland, Nova Services and Nova Consumer including Nova World Phan Thiet, Aqua City, Saigon Casa Coffe, Nova Football, City Gym, Nova Travel, Sausage Xuxifarm, Tete Rice Cake launched the Nova Football Academy brand

• Oversaw development and execution of multi-channel marketing campaigns to drive growth for retail stores in the luxurious jewellery field.
• Conducted market research and analysis to identify emerging opportunities and maintain a competitive market edge.
• Partner with different functions (Brand, Operation, Supply Chain & Finance, Product, Admin…) for ongoing projects, competitors, budget phasing and media plan tracking develop & execute marketing promotion & activations to push sales & increase brand awareness
• Coordinate with Digital and customer relationship management team to manage brand website, fan page, customer complaint handling and other social activities.

• Collaborated with planning, creative, and operational teams to brainstorm for developing marketing strategies due to drive awareness among clients such as Vinamilk, Unilever, Beiersdorf, and Gingerbon
• Coordinated promoter teams and managed paid marketing campaigns on different platforms, overseeing results to deliver maximum ROI on ATL or BTL projects
• Established budgets for program activities and controlled expenditures to meet targets

• Generated curiosity and attracted customers, trust, and excitement when interacting with product purchasing for different brands based on marketing activations/events to promote brand identity
• Share unique brand stories and product insights through impactful storytelling and running promotions inspired by exceptional customer experiences and brand loyalty
• Anticipated customer needs, going above and beyond to navigate objections and close sales
• Significant Activations: Castrol BP Petco: Introduce the new product Castrol CRB Turbo at gas stations from south to north in 3 years' consequences.