Trang Nguyen
Ho Chi Minh,Viet Nam
Summary
Digital and Medical Engagement Leader with 18 years of experience in the pharmaceutical industry, combining strong commercial leadership with advanced capabilities in digital engagement, omnichannel strategy, and data-driven marketing.
Currently leading a national HCP digital platform, designing structured engagement journeys and applying behavioral insights to improve physician engagement and clinical decision-making.
Overview
19
19
years of professional experience
Work History
Business Director
Z-waka Viet Nam
06.2025 - Current
- Led and contributed to the growth of a national HCP digital platform (30,000+ users, ~5,000 weekly active users).
- Designed integrated engagement journeys (newsletter → VoD → CME → follow-up) to improve participation and retention.
- Built and applied data-driven frameworks to track physician behaviour (awareness, participation, knowledge, and intent to change).
- Executed omnichannel campaigns across therapeutic areas to drive engagement and conversion.
- Delivered measurable conversions from content to CME registration through optimised content flow and call-to-action strategies.
- Applied segmentation and retargeting based on physician behaviour and clinical interests.
- Built partnerships with approximately 20 medical associations and hospitals to co-develop CME-accredited programmes.
Head of Marketing & OTC Sale director
Vinphaco
06.2024 - 05.2025
- Led national marketing strategy across pharmacy and hospital channels.
- Managed the OTC sales organisation (five area managers, 30+ representatives), and aligned marketing with execution.
- Launched 20+ priority products, aligning medical positioning with commercial strategy.
- Led a USD 30 million multi-therapy portfolio, covering over 200 products in 12 therapeutic areas.
Head of Marketing
Dr Reddy's
08.2023 - 05.2024
- Led marketing strategy for a USD 18M business across the oncology, cardiovascular, and anti-infective portfolios.
- Reconstructed the hospital go-to-market strategy to improve clinical positioning and accelerate adoption in tier-1 hospitals.
- Developed marketing plans combining content, KOL engagement, and multi-channel execution.
Chief Representative
MIMS (Medical content service)
01.2022 - 07.2023
- Managed a USD 2 million digital medical content and platform business.
- Developed digital HCP engagement solutions integrating content, education, and platform-based interaction.
Therapeutic Area Manager
Abbott
10.2017 - 01.2022
- Led national marketing strategy for cardiometabolic portfolio, achieving double-digit growth (2018–2020).
- Designed multi-channel engagement strategies supporting physician education and guideline adoption.
Area Manager & Product Manager & Training Manager
GSK
01.2007 - 10.2017
- Managed multiple portfolios, including Vaccines, Respiratory, Urology, and Dermatology.
- Designed and executed nationwide training and patient-focused campaigns.
Education
Marketing & Sale
Marketing & Sales, CFVG
Ho Chi Minh2024
Pharmacist
Ha Noi University of Pharmacy
2006
Skills
- Digital Engagement & Omnichannel Strategy
- Customer Journey and Experience Design (HCPs)
- Data-driven Marketing and Behavioural Insights
- Campaign design, optimisation, and retargeting
- CME and Medical Education Programme Design
- HCP Segmentation and Personalisation
- Cross-functional and regional collaboration
Timeline
Business Director
Z-waka Viet Nam
06.2025 - Current
Head of Marketing & OTC Sale director
Vinphaco
06.2024 - 05.2025
Head of Marketing
Dr Reddy's
08.2023 - 05.2024
Chief Representative
MIMS (Medical content service)
01.2022 - 07.2023
Therapeutic Area Manager
Abbott
10.2017 - 01.2022
Area Manager & Product Manager & Training Manager
GSK
01.2007 - 10.2017
Marketing & Sale
Marketing & Sales, CFVG
Pharmacist
Ha Noi University of Pharmacy