TRAN HUU LAM
Hoai Duc Hanoi,Please select an option
Summary
Results-driven Technical Sales and Business Development professional with over 5 years in semiconductor distribution and industrial B2B sales. Developed OEM/EMS customers and enhanced strategic accounts through demand creation, forecasting, and supplier relationship management.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Senior Sales Engineer
Macnica Cytech Vietnam
02.2022 - Current
- Develop and execute sales strategies for semiconductor solutions across OEM and EMS customers.
- Promote product portfolios from Analog Devices, Texas Instruments, Micron, Onsemi, Abracon, Renesas, Infineon, Intel PSG (Altera), and Vicor.
- Collaborate with Purchasing Managers, R&D Engineers, Product Marketing, and FAE teams to identify design-in opportunities.
- Coordinate quotations, forecasting, pricing, allocation, logistics, and supplier communication.
- Manage the complete sales cycle from prospecting to order fulfillment and after-sales support.
- Developed and maintained strong relationships with key clients to drive sales growth in targeted markets.
- Developed customised technical presentations, demonstrating product benefits and unique selling points to key clients.
- Analysed competitor offerings and market dynamics, developing strategies to maintain competitive edge and market share.
- Tracked product changes to give customers current, accurate information.
- Collaborated closely with the engineering team to understand product specifications and applications, enhancing sales pitches.
- Conducted comprehensive market analysis to identify emerging trends, enabling strategic sales approaches and product development.
- Maintained up-to-date knowledge of industry regulations and standards, advising clients on compliance matters.
- Established and maintained robust communication channels with clients, suppliers, and internal teams to facilitate seamless project execution.
Sales Chief
Itsuwa Vietnam
01.2020 - 01.2022
- Led sales team towards achieving quarterly targets through strategic planning and effective resource allocation.
- Developed and implemented innovative sales strategies, increasing market share and profitability.
- Revived inactive customers and expanded business through consultative selling.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Optimised sales methods to acquire, develop, and retain customers, enhancing overall customer engagement.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Guided sales team through challenging negotiations, securing deals that met both client and company objectives.
- Established partnerships that enhanced customer acquisition and contributed to revenue generation.
- Fostered relationships with key clients, securing long-term contracts and boosting revenue growth.
- Oversaw after-sales support services, ensuring high levels of customer satisfaction and repeat business.
- Provided technical sales for CNC equipment, industrial consumables, and mechanical components.
- Prepared detailed reports on sales activity, revenue generation, and market penetration for senior management review.
- Analysed market trends and customer needs to inform product development and positioning.
- Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance.
- Managed more than 70 industrial manufacturing customers.
Education
Bachelor of Environmental Engineering -
Hanoi University of Industry
Hanoi, HN01-2019
Skills
- Technical Sales
- Business Development
- Key Account Management
- Demand Creation
- Sales forecasting
- Sales negotiation
- Contract Negotiation
- Client management
- Competitive analysis
- Design-in Support
- OEM/EMS Development
- Supplier Management
- Project coordination
- Team leadership
Certification
- TOEIC 730
- Import & Export Documentation
- Microsoft Office
- Communication Skills
Languages
English
Chinese
Custom
- Managed 30+ strategic accounts
- Developed 13 new OEM/EMS customers
- USD 2M, USD 3M, USD 7M (Current)
- Delivered consistent business growth through strategic account development.
Interests
- Reading business and technology books, learning new languages, developing soft skills, and staying up to date with semiconductor and electronic component technologies
Timeline
Senior Sales Engineer
Macnica Cytech Vietnam
02.2022 - Current
Sales Chief
Itsuwa Vietnam
01.2020 - 01.2022
Bachelor of Environmental Engineering -
Hanoi University of Industry