TRAM Tran Bao

Led high-impact digital & channel initiatives within the Omnichannel Project for the high-stakes Oncology and Anti-Infection/Anti-Fungal portfolios, bridging field operations with corporate medical experiences.

• Virtual Event Scaling: Spearheaded the growth and optimization of Pfizer's corporate webinar platform, consistently driving 100+ HCPs attended per live session within 01 year.
• Integrated Customer Journeys: designed end-to-end engagement workflows around medical events with full-stack tools (webinars, rep-triggered emails, HQ email/Zalo hubs) to enhance participant engagement.
• Regional Localization: collaborated with regional APAC teams to adapt above-brand medical communication assets into compliant, relevant local programmes, ensuring alignment with local needs.
• Cross-Functional Optimization: partnered with field force representatives to develop a closed-loop data model, collecting direct HCP feedback post-event to inform ongoing improvements to experience quality.

Directed multi-channel digital and event ecosystems designed to maximize HCP scientific engagement and patient education across multiple BUs.

• Hybrid & Digital Events: built and deployed comprehensive HCP experience suite, integrating large-scale hybrid events, eCME online certification courses, and email/SMS nurture campaigns to enhance engagement.
• Data Automation & Analytics: pioneered data automation workflows for event and campaign reporting, providing systematic qualitative insights on touchpoint performance to inform strategy.
• Strategic Patient Activation: launched "Ask for better" educational project on YouTube, mapping customer personas to structured digital video content pipelines for targeted outreach.

Owned the operational deployment and activation strategy for the OTX, Diabetes, and established products portfolio, acting as the primary execution engine for the BU's yearly strategy.

• Flagship Launch Campaigns: led the end-to-end localization and development of major new launches, HCO partnerships, and national patient activation campaigns.
• Event Design & Production: served as the internal expert for event management, taking full accountability for creative concept briefs, compliance alignment, agency pitch selections, and on-site execution.
• Agency Management: controlled budgets and monitored execution quality.

Managed client relationships, quotation structures, technical deployment planning, and on-site operations for top-tier multinational corporations.

• Pharma Client Expertise: served as the core agency contact for Sanofi, successfully leading the operational planning and execution of high-profile product launch events.
• Mega-Scale Event Logistics: core planning for the Fashionology Festival 2017, successfully coordinating operations, safety protocols, and crowd logistics for over 150,000 attendees per day.
• Corporate Portfolio Execution: managed end-to-end execution, corporate budgeting, and supplier operations for:

Samsung & Vietnamobile (high-profile press conferences)

Manulife & VAS Group (corporate stakeholder conferences)

Comfort (consumer experiential activations)