Thy Le
Seattle
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
Viet Excursions
Ho Chi Minh City
07.2024 - Current
- Managed the social media of a leading travel operator in Vietnam, including Instagram, Facebook, TikTok, LinkedIn, and Twitter.
- Assisted the marketing team with search engine optimization (SEO) strategies on Google and LinkedIn, leading to an increase in website traffic by 5% monthly.
- Revamped the company’s English website design; adding electronic payment methods.
Social Media Marketing Intern
Habit App
Westfield
04.2024 - 08.2024
- Managed the app’s social media in a team of 3 across Instagram, Facebook, TikTok, YouTube, LinkedIn, and Twitter.
- Generated content across Habit’s social media platforms; increasing users by 15% each month.
- Oversaw engagement strategies with the CEO using Meta Business Suite.
Marketing Intern
Mind4Youth
San Jose
02.2024 - 03.2024
- Strategized marketing campaigns to advocate for mental health in youths; applied graphic design techniques from Adobe Photoshop, Canva, and Illustrator.
- Gained expertise in identifying, measuring, and analyzing key performance indicators (KPIs) from marketing professionals.
- Produced a marketing pitch on the organization’s primary demographic, SWOT, and potential collaborators.
Social Media Coordinator
Heyday (Apollo Evolution Inc.)
Irvine
10.2023 - 02.2024
- Implemented daily media content on the messaging app - including photography, videos, flyers, and graphics.
- Increased company outreach through networking with influencers; having 2 communities in the top 10 engagements.
- Influenced 100+ new followers through sharing updates on restaurants, attractions, and events in San Francisco.
Media Executive
Vietnamese Student Association (University of Oregon)
Eugene
08.2022 - 06.2023
- Achieved a 20% increase in brand recognition across Instagram, TikTok, and Facebook through graphics, video editing, website creation, merchandise, and photography.
- Presented weekly meetings on Vietnamese culture with an average retention of 50 members.
- Collaborated with 7 BIPOC organizations on a 300+ attendee sports event; achieved 11k views on Instagram Reel for the marketing campaign.
Education
Bachelor of Arts - Marketing
University of Oregon
Eugene, OR06-2024
Skills
- Social Media Marketing
- Social Media Management
- Target Audiences
- Instagram, Facebook, and Linkedln
- Content Creation and Visual Design
- Adobe Creative Suite
- Email Marketing
- Web Analytics
- Pay-Per-Click (PPC) Advertising
- Search Engine Optimization (SEO)
- Google Ads and Google Analytics
- A/B Testing
Certification
- Social Media Marketing Professional Certificate (Meta)
- Marketing Analytics Professional Certificate (Meta)
- SEO Specialization Certification (University of California, Davis)
- Digital Marketing Science Certificate (University of Oregon)
- Google Analytics Certification
- Google Ads Search Certification
- HubSpot Email Marketing Certification
Languages
English
First Language
Vietnamese
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
Timeline
Digital Marketing Intern
Viet Excursions
07.2024 - Current
Social Media Marketing Intern
Habit App
04.2024 - 08.2024
Marketing Intern
Mind4Youth
02.2024 - 03.2024
Social Media Coordinator
Heyday (Apollo Evolution Inc.)
10.2023 - 02.2024
Media Executive
Vietnamese Student Association (University of Oregon)
08.2022 - 06.2023
Bachelor of Arts - Marketing
University of Oregon
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