Thuong Le
Ho Chi Minh City
Summary
Experienced Account manager with a proven track record of executing successful results-driven campaign strategies. Have led multiple regional and local campaigns in my 6+ years in the advertising industry. I’m excited to build off this achievement and further develop my skills in B2B marketing.
Overview
6
6
years of professional experience
Work History
Account Manager
TBWA\Media Arts Lab
03.2023 - Current
- Dedicate for Apple.
- Act as local market expert, advise and provide local insights within creative and communication development.
- Monitor local trends, assess data performance and identify areas for growth within the market creative extension.
- Vet global content's strategy and creative.
- Lead execution for local market creative trans-creation and origination campaigns across all broadcast and digital channels.
Account Manager
Ogilvy & Mather Vietnam
04.2022 - 03.2023
- Led and executed large scale integrated communication campaigns including ATL, Social & Digital.
- Together with Account Director, surpassed revenue KPI target by 35% in a year.
- Established and maintained relationships with network partners for brands' marketing initiatives and collaboration.
Senior Account Executive
Ogilvy & Mather Vietnam
05.2021 - 03.2022
- Led social campaign plans under close media and creative best practice for YouTube, Meta, TikTok.
- Worked with cross-functional teams, developed strategy and creative ideas for brand repositioning campaign. Resulted in raising brand awareness by 20% in 3 months and earned the brand as a new retainer account.
- Led a digital activation campaign for a young brand. Resulted in gaining over 300K interactions across all channels, increased fanpage traffic and engagement by 80%.
Art Trainee & Account Executive
JWT Vietnam
04.2018 - 05.2020
- Executed thematic campaigns of multiple accounts FMCG accounts.
- Developed creative ideas, and designed creative assets for thematic campaigns.
Education
Bachelor's Degree - Digital Design
RMIT University
Melbourne12-2017
Skills
- Account development
- Project management
- Data analytics
- Communications strategy
Timeline
Account Manager
TBWA\Media Arts Lab
03.2023 - Current
Account Manager
Ogilvy & Mather Vietnam
04.2022 - 03.2023
Senior Account Executive
Ogilvy & Mather Vietnam
05.2021 - 03.2022
Art Trainee & Account Executive
JWT Vietnam
04.2018 - 05.2020
Bachelor's Degree - Digital Design
RMIT University
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