Thu Nguyen
Hanoi
Summary
Insightful Market Intelligence & Research Analyst with a Bachelor's in Marketing and cross-border experience across APAC. Specialises in developing qualitative and quantitative research methodologies and executing multi-country market research projects. Translates consumer insights and competitive intelligence into actionable strategies, utilising data collection infrastructure and analytics to enhance commercial decision-making and market entry.
Overview
1
1
Certification
6
6
years of professional experience
Work History
Project Manager
Yamada Research Company Limited
Thailand
03.2026 - Current
- Developed comprehensive project plans, outlining scopes, timelines, and resources, facilitating smooth execution.
- Coordinated with clients to define project objectives and requirements, ensuring alignment with business goals.
- Coordinated international market research projects, managing schedules and allocating resources to ensure delivery met quality standards.
- Facilitated regular team meetings and stakeholder updates, fostering open communication and collaborative problem-solving.
- Supervised data verification systems and research methodologies, ensuring accuracy in high-level strategic reports.
Founder
Hello Hanoi
Hanoi, Hanoi
01.2024 - Current
- Scaled the model by delivering 500+ tourism experiences to 3,000 international visitors, transforming workshops, food tours, and cultural activities into sustained revenue channels embedded in the local tourism economy.
- Trained 20 young people in sustainable tourism operations, leveraging 289,000-member international travel community to create stable demand, encourage repeat visitation, and diversify income streams.
- Personally designed governance and decision-making mechanisms for partner selection and revenue-sharing, addressing institutional constraints such as informal labor relations and the absence of standardized community-based tourism frameworks.
- Founded and led 28-member community-based tourism startup, designing local value-chain model to promote sustainable business and community development in Hanoi and surrounding areas.
Chief Executive Officer
TOP Sinh Viên
Da Nang City
06.2020 - Current
- Coordinated partnerships with universities, scholarship alumni, and NGOs to deliver 22 capacity-building programs, enabling 1,500+ students to enhance academic readiness and navigate cross-border education pathways.
- Built and scaled two student-led education platforms, reaching 126,000+ users and enhancing access to information on scholarships, career pathways, and higher education opportunities.
- Designed and managed a 99,000-member peer-learning community, bridging information gaps in university choice through peer guidance, alumni sharing, and verified content.
Business Development Manager
Yamada Research Company Limited
Bangkok City
01.2025 - 03.2026
- Expanded strategic client networks and international partnerships across Southeast Asia, APAC, Europe, North America, negotiating and establishing high-value market research service contracts that enhanced market presence.
- Developed business plans to establish revenue and growth.
- Established long-term agreements to ensure sustained collaboration and business continuity. through skilful negotiation.
- Created short-term and long-term goals for business team to achieve objectives.
Entrepreneurial Strategy & Market Development
Collar AI
Singapore
06.2025 - 02.2026
- Designed market entry blueprint for Vietnam, leveraging insights from 50+ stakeholder interviews to inform strategic decisions.
- Led market expansion strategy for AI-powered solutions, aligning technology use cases with sustainable business models to enhance market viability.
- Authored core sections of pre-seed funding proposal, translating field research into an investment framework that supported successful fundraising efforts.
Marketing Strategy & Communications Intern
AMERICAN STUDY
Hanoi, Hanoi
08.2025 - 12.2025
- Developed SEO-driven communication strategies for study-abroad services, enhancing Vietnamese students' access to international education opportunities.
- Supported education mobility initiatives through engagement campaigns for large-scale events, boosting participation by 20-30% and connecting local learners with global education ecosystems.
- Managed social media accounts, including content creation and audience engagement, to boost online presence.
- Contributed to the development of communication plans, aligning with company objectives and target audiences.
- Edited and proofread communications materials to uphold high quality standards and consistency across all platforms.
Marketing And Public Relations Intern
Pehchaan The Street School (Trust)
05.2025 - 09.2025
- Amplified community-led education for Delhi's street-connected children by designing digital campaigns that increased engagement by 40% and expanded reach to 50,000+ users, bridging visibility gaps for underserved communities.
- Translated community insights into accessible educational content, promoting inclusion and supporting educational resilience in urban informal settlements.
- Strengthened stakeholder networks through outreach with NGOs (Feeding India, Habitat for Humanity), improving resource mobilisation and sustainable programme impact.
Content Writer
Hanoi Free Walking Tours
Hanoi Capital Region
11.2023 - 05.2025
- Crafted and edited blog posts, articles, and web content, significantly increasing web traffic.
- Delivered high-quality written content that was insightful, informative and entertaining.
- Applied strong writing, editing and proofreading abilities to each assignment to produce the best possible content.
- Collaborated on marketing campaigns, designed multimedia assets and engaging Facebook content to boost online community interaction and strengthen brand identity.
Content Creator
Hanoi Free Walking Tours
Hanoi Capital Region
11.2023 - 05.2025
- Produced video content, including scripting, filming, and editing, to diversify content offerings and engage a broader audience.
- Managed TikTok channel, creating short-form content and strategic campaigns that increased brand visibility and audience engagement.
- Developed engaging content for social media platforms, increasing follower engagement and brand visibility.
- Contributed to social media strategy, creating posts that enhanced audience interaction.
Tour Guide
Hanoi Free Walking Tours
Hanoi Capital Region
11.2023 - 05.2025
- Led immersive cultural and historical tours for international visitors, enhancing their understanding through engaging storytelling.
- Conducted engaging historical and cultural tours across various landmarks, enhancing visitors' understanding and appreciation.
- Curated personalised itineraries based on visitor interests, managing tour logistics to ensure seamless and memorable experiences.
- Kept a close watch of guest activities to maintain group safety during tours.
- Adapted quickly to unexpected changes or challenges during tours, ensuring a seamless experience for participants.
Cultural Tour Guide & Experience Designer
Beyond Vietnam
Hanoi Capital Region
02.2024 - 04.2025
- Developed culinary heritage tours and workshops (Vietnamese coffee making, cooking classes) that engaged visitors in hands-on cultural experiences, highlighting local cuisine as living intangible heritage.
- Created immersive small-group journeys through independent art spaces, enabling direct dialogue with local artists to highlight Hanoi's contemporary identity beyond traditional monuments.
- Conducted engaging historical and cultural tours across various landmarks, enhancing visitors' understanding and appreciation.
- Monitored guest activities during tours to ensure safety and security.
- Adapted quickly to unexpected changes or challenges during tours, ensuring a seamless experience for participants.
Educator
Self-employed
Hanoi Capital Region
06.2022 - 01.2025
- Developed tailored lesson plans for Grade 5-12 students, integrating interactive tools to improve language proficiency outcomes.
- Fostered an engaging learning environment to enhance student participation and interest in the subject. and alert throughout lessons by creating educational and inspiring lesson plans
- Delivered structured exam preparation for study abroad students, providing mock tests and real-time feedback to enhance performance readiness.
- Continuously monitored student progress through setting and marking regular coursework.
- Participated in professional development workshops to stay abreast of educational trends and best practices.
Healthcare Research Associate
Yamada Research Company Limited
Bangkok City
10.2024 - 12.2024
- Managed research projects, overseeing timelines, budgets, and resource allocation for optimal outcomes.
- Coordinated with senior researchers to design research methodologies, ensuring adherence to project objectives.
- Designed market research methodologies and built questionnaires, ensuring data integrity through rigorous verification standards.
- Produced in-depth analysis reports and strategic proposals that served as the analytical foundation for company projects.
- Attended conferences to learn about new research and present findings.
English Second Language Teacher
Tuan Tu Travel Company Limited
Hanoi Capital Region
03.2023 - 08.2024
- Coached students for study-abroad programs in Australia, specialising in comprehensive PTE exam preparation across speaking, writing, reading, and listening skills.
- Administered structured mock tests and provided targeted feedback, enabling learners to achieve significant score improvements and secure study placements.
- Evaluated student language developments through verbal and written assessments, providing extra support to struggling or underachieving pupils.
- Provided constructive feedback to students on their oral and written work, guiding them towards achieving linguistic fluency.
- Participated in meetings to discuss progress and development of students.
English Teacher
VIP ENGLISH Education Group
Ho Chi Minh City
09.2022 - 06.2024
- Achieved over 80% of students improving grades from 3 to 8 or 9 within a semester, supporting their success in key academic exams.
- Facilitated English learning for primary and high school students, targeting language anxiety reduction and fostering communication confidence.
- Managed classroom dynamics effectively, fostering a positive and inclusive learning environment for all students.
- Planned lessons with dynamic discussions and exercises to promote engagement.
- Used varied teaching methods to foster and stimulate enthusiasm for learning and maintain motivation.
Education
Bachelor's of Marketing - Marketing/Marketing Management
National Economics University (NEU)
Vietnam12-2025
Skills
- Project management
- Market research
- Market Entry Strategy
- Business Case Development
- Data analysis
- Stakeholder Engagement
- Stakeholder collaboration
- Client relations
- Team leadership
- Strategic planning
- Communication strategy
- Community engagement
- People Management
- Follow-up coordination
Certification
- Microsoft Office Specialist: Microsoft Word Expert (Word and Word 2019)
- IELTS
- Microsoft Office Specialist: Microsoft Excel Expert (Excel and Excel 2019)
Timeline
Project Manager
Yamada Research Company Limited
03.2026 - Current
Marketing Strategy & Communications Intern
AMERICAN STUDY
08.2025 - 12.2025
Entrepreneurial Strategy & Market Development
Collar AI
06.2025 - 02.2026
Marketing And Public Relations Intern
Pehchaan The Street School (Trust)
05.2025 - 09.2025
Business Development Manager
Yamada Research Company Limited
01.2025 - 03.2026
Healthcare Research Associate
Yamada Research Company Limited
10.2024 - 12.2024
Cultural Tour Guide & Experience Designer
Beyond Vietnam
02.2024 - 04.2025
Founder
Hello Hanoi
01.2024 - Current
Content Writer
Hanoi Free Walking Tours
11.2023 - 05.2025
Content Creator
Hanoi Free Walking Tours
11.2023 - 05.2025
Tour Guide
Hanoi Free Walking Tours
11.2023 - 05.2025
English Second Language Teacher
Tuan Tu Travel Company Limited
03.2023 - 08.2024
English Teacher
VIP ENGLISH Education Group
09.2022 - 06.2024
Educator
Self-employed
06.2022 - 01.2025
Chief Executive Officer
TOP Sinh Viên
06.2020 - Current
Bachelor's of Marketing - Marketing/Marketing Management
National Economics University (NEU)