Thi Thu Hong Le

Role 01: Business Development | CPG and F&B Vertical Lead (Mid-Market)

As the designated Customer Success Team (CST) for CPG & F&B Clients in Mid-Market Vietnam, my responsibilities revolve around driving revenue growth, increasing product adoption, and fostering commercial expansion.

Revenue Growth:

• Spearheading the development of a comprehensive long-term growth strategy to escalate the number of active accounts and elevate ARPA (Average Revenue Per Account) by approximately 280% quarter by quarter in 2023.
• Achieving a remarkable 120% F&B Vertical revenue growth in 2022 and maintaining a substantial 115% growth in 2023, along with an impressive 170% CPG Vertical revenue growth in 2022 and sustaining 130% growth in 2023.

Role 01: Business Development | CPG and F&B Vertical Lead (Mid-Market)

As the designated Customer Success Team (CST) for CPG & F&B Clients in Mid-Market Vietnam, my responsibilities revolve around driving revenue growth, increasing product adoption, and fostering commercial expansion.

Revenue Growth:

• Spearheading the development of a comprehensive long-term growth strategy to escalate the number of active accounts and elevate ARPA (Average Revenue Per Account) by approximately 280% quarter by quarter in 2023.
• Achieving a remarkable 120% F&B Vertical revenue growth in 2022 and maintaining a substantial 115% growth in 2023, along with an impressive 170% CPG Vertical revenue growth in 2022 and sustaining 130% growth in 2023.

Highlight:

• Instrumental in closing a groundbreaking global Joint Business Plan (JBP) deal for Mars Inc (Confectionary & Petcare).
• Notable clients such as Carlsberg Group and Marico Group experienced substantial revenue growth of around 300% owing to the unlocking of all Brands and the establishment of strategic relationships with Brands/Agencies and TikTok.

Product Adoption Growth:

• Enhancing the product adoption rate of the account list, with Branding solutions witnessing a remarkable 270% growth from 2022 to 2023, and performance solutions experiencing a commendable growth of 117%.
• Driving Content Ads solutions growth of 350% from 2022 to 2023, with more than 40 packages executed across F&B and CPG brands in Vietnam in 2023.

Commercial Growth:

• Collaborating closely with TikTokshop to onboard 80% of CPG and F&B clients and supporting them through an incubation program to expand their shop on TikTok.
• Achieving a sustainable 80% to 90% quarter-over-quarter growth in Shop ads-related solutions from Q3/22 to Q4/23.
• Partnering with TikTokshop to monitor clients' daily commercial activities as well as major campaigns such as Double Day and Super Brand Day to facilitate business growth on the platform.
• Noteworthy achievement: Facilitating DHC's TTS performance growth and securing the position as the Top 1 Personal Care brand during the October 2023 Women's Day campaign.
• Contributing to the remarkable 700% revenue growth of local brand Quê Việt from 2022 to 2023, with an ads take rate (ads GMV/Ecom GMV) exceeding 50% owing to consistent spending and the effectiveness of ads solutions.

Role 2: Product Champion Project

Branded Mission Champion (VN Market):

• Collaborating closely with Product Solutions & Operations (PSO) to disseminate new product information to the local market.
• Developing hit lists and pitching decks for various customer segments.
• Monitoring campaigns, collecting feedback on products, and constructing case studies on Branded Missions for the SEA region.

Highlight:

• Pioneering the first Branded Mission campaign for the Mid-market across SEA for Giao Hang Tiet Kiem (shipping services client) in Vietnam.
• Crafting a compelling case study for GHTK, winning the MMA SMARTIES Awards Vietnam 2023 for one of the best "Brand Experience" campaigns.

TTCX & TTCM Champion (VN Market):

• Collaborating with creative partners in Vietnam to launch TTCX & TTCM to the market, aiding brands in familiarizing themselves with TikTok creative and leveraging the TikTok creator community.

Highlight:

• Winning an award for the team that generated the highest revenue for the TTCX Program in SEA during Q3/2023.
• Instrumental in closing a groundbreaking global Joint Business Plan (JBP) deal for Mars Inc (Confectionary & Petcare).
• Notable clients such as Carlsberg Group and Marico Group experienced substantial revenue growth of around 300% owing to the unlocking of all Brands and the establishment of strategic relationships with Brands/Agencies and TikTok.

Product Adoption Growth:

• Enhancing the product adoption rate of the account list, with Branding solutions witnessing a remarkable 270% growth from 2022 to 2023, and performance solutions experiencing a commendable growth of 117%.
• Driving Content Ads solutions growth of 350% from 2022 to 2023, with more than 40 packages executed across F&B and CPG brands in Vietnam in 2023.

Commercial Growth:

• Collaborating closely with TikTokshop to onboard 80% of CPG and F&B clients and supporting them through an incubation program to expand their shop on TikTok.
• Achieving a sustainable 80% to 90% quarter-over-quarter growth in Shop ads-related solutions from Q3/22 to Q4/23.
• Partnering with TikTokshop to monitor clients' daily commercial activities as well as major campaigns such as Double Day and Super Brand Day to facilitate business growth on the platform.

Noteworthy achievement: Facilitating DHC's TTS performance growth and securing the position as the Top 1 Personal Care brand during the October 2023 Women's Day campaign.

• Contributing to the remarkable 700% revenue growth of local brand Quê Việt from 2022 to 2023, with an ads take rate (ads GMV/Ecom GMV) exceeding 50% owing to consistent spending and the effectiveness of ads solutions.

Role 2: Product Champion Project

Branded Mission Champion (VN Market):

• Collaborating closely with Product Solutions & Operations (PSO) to disseminate new product information to the local market.
• Developing hit lists and pitching decks for various customer segments.
• Monitoring campaigns, collecting feedback on products, and constructing case studies on Branded Missions for the SEA region.

Highlight:

• Pioneering the first Branded Mission campaign for the Mid-market across SEA for Giao Hang Tiet Kiem (shipping services client) in Vietnam.
• Crafting a compelling case study for GHTK, winning the MMA SMARTIES Awards Vietnam 2023 for one of the best "Brand Experience" campaigns.

TTCX & TTCM Champion (VN Market):

• Collaborating with creative partners in Vietnam to launch TTCX & TTCM to the market, aiding brands in familiarizing themselves with TikTok creative and leveraging the TikTok creator community.

Highlight:

• Winning an award for the team that generated the highest revenue for the TTCX Program in SEA during Q3/2023.

• Carefully interviewed, selected, trained and supervised staff.
• Carefully developed a lucrative annual food and beverage marketing plan and strict budget to maximize profits.
• Strategically developed effective marketing plans to increase sales and profits while managing costs.
• Oversaw front of house personnel to maintain adequate staffing and minimize overtime.
• Effectively managed payroll and timekeeping, including completion of the proper paperwork for new hires and terminations.
• Purchased adequate quantities of necessary restaurant items, including food, beverages, equipment and supplies.

• Achieved highest employee retention rate in the region.
• Reduced labor costs by 26 percent while maintaining excellent service and profit levels.
• Skillfully interacted with external vendors to obtain the best quality in pricing and product.
  
• Correctly calculated inventory and ordered appropriate supplies.