THINH NGUYEN THAI PHUOC
HCMC
Summary
Versatile Business Operations Specialist with background in optimizing operational processes and implementing effective business solutions. Skilled in project management, strategic planning, and process improvement, consistently delivering results that drive efficiency and reduce costs. Strong analytical abilities and problem-solving skills contribute to successful project outcomes and positive impacts on overall business performance. Strategic Senior Planner known for high productivity and efficient task completion. Possess specialized skills in urban development, zoning regulations, and project management. Excel at communication, problem-solving, and teamwork, ensuring successful project outcomes and stakeholder satisfaction.
Overview
6
6
years of professional experience
Work History
Senior Planner
Mekong Communications
01.2024 - Current
- LG Life Genius: Developed strategies for the Life Genius community, promoting healthier living, and enhancing engagement. Grew to over 3,000 members, generating 50 daily posts, 200,000 engagements, and fostering brand loyalty and sales conversions.
- LG Vacuum: Redefined LG Vacuum as a premium innovation brand for high-end consumers, driving a 5% sales increase, and reaching over 10,000 users through two product video campaigns.
- LG Zalo OA: Created a Zalo OA strategy integrating LG platforms, attracting 9,000 followers, and boosting EPC leads to 1,000 entries with targeted communications and incentives.
- FPT Shop Water Purifiers: Leveraged data insights to position FPT Shop as a one-stop family solution, promoting advanced water purifiers. A music video gained 246,000 views, and the campaign drove a 5% sales increase, and a 10% boost in brand awareness.
Senior Planner
Dentsu Creative/ Isobar
03.2022 - 08.2023
- Mitsubishi's Promotion Campaign Q2, Q3, Q4-2022: Analyzed Mitsubishi Attrage's market trends and sales performance, recommending product improvements, promotions, online and offline activities, and educational content. Strategies drove 7,214 sales in 2022 (Top 4 B-sedan), a 10% increase from 2021.
- RMIT's creative agency for Australia and SEA market supported Dentsu Creative Australia in highlighting RMIT’s heritage, global excellence, and #1 graduate employment rate. This effort secured Dentsu Creative as the No. 1 global agency for RMIT University’s communications and execution over the next three years.
- Vichy's Communication Plan 2023: Worked closely with the brand and sales team, and built Vichy Vietnam's 2024 marketing campaign aimed at securing No. 2 in anti-aging, and No. 1 in wrinkle and pigmentation solutions by focusing on efficacy-driven derma skin and scalp products for all life stages, from puberty to menopause.
- Vietjet Air's summer campaign for Q3 and Q4 2022: Leverage the 'Vietnam is calling, Let's Vietjet' platform to attract Q3 and Q4 travelers from India, Malaysia, Indonesia, and Singapore by aligning with their travel behaviors and peak holidays. Highlight Vietjet's USPs—affordable, direct night flights, and unique Vietnamese culinary and cultural experiences—resulting in 50,000 visitors from India, 5,380 from Singapore, 5,168 from Malaysia, and 1,040 from Indonesia.
Strategic Planner
Wisdom Agency
03.2020 - 02.2022
- Mai Linh's corporation & sub-brands: Developed and presented a comprehensive digital transformation agenda, brand strategy, and marketing execution in 2021-2023 for Mai Linh's corporation and sub-brands, aligning with a digital-first approach.
- Lotus Rice's brand identity and concept: I consulted on developing a luxury brand experience to enhance customer connection and brand expression. The brand identity of Lotus Rice includes the product name, tagline, visual identity, brand guidelines, and packaging for Nang Sen—a baby brand under Lotus Rice, a responsive website, and other communication platforms.
- AVCOCHEM's brand identity and concept: Brought new brand ambitions to life by designing the brand identity and guidelines for Cleanis, a sustainable, eco-friendly product. Developed a 3-year roadmap to seamlessly introduce the product through an innovative website and intuitive, eco-conscious packaging.
Strategic Planner
Dentsu One
01.2019 - 01.2020
- MC Plan for Zero Degree Green Tea and Dr. Thanh: Revamped Dr. Thanh to appeal to younger generations and promoted Green Tea through the story of youth discovery. The campaign gained 1M+ views across Facebook, YouTube, and TikTok, boosting sales by 5% for each brand.
- Honda Cars: Analyzed sales data and recommended always-on communications for all Honda car lines to maintain top-of-mind awareness and support growth. The strategy recruited 40 family drivers for the "My CR-V" contest, addressed negative perceptions, and celebrated the sale of 40,000 City cars with a limited-edition gift for the 40,000th customer.
- ILA Communications: Designed a two-year plan for ILA, focusing on Liberal Education and empowering children to discover their passions. The campaign exceeded goals, achieving 150% of the lead target.
Education
Bachelor of Business - Marketing
RMIT University
12.2018
Some College (No Degree) - Marketing
Elite Development Program
Skills
- Growth Initiatives
- Product Optimization
- Marketing Campaigns & Communications
- Money Transfer
- Market Research
- Competitive Analysis
- Customer Needs
- Data Analytics
- Business Objectives
- Product Development
- Key Performance Indicators
- Reports Analysis & Decision Making
Personal Information
Total Experience: 4.5 years in Strategic Marketing and Advertising, specializing in Brand-building and Marketing Communications.
Accomplishments
- Top 10 Young Marketer
- Runner Up in Smarketer
Timeline
Senior Planner
Mekong Communications
01.2024 - Current
Senior Planner
Dentsu Creative/ Isobar
03.2022 - 08.2023
Strategic Planner
Wisdom Agency
03.2020 - 02.2022
Strategic Planner
Dentsu One
01.2019 - 01.2020
Bachelor of Business - Marketing
RMIT University
Some College (No Degree) - Marketing
Elite Development Program
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