THI HAN LE
Da Nang
Summary
Detail-oriented Business Analytics Master's graduate (Deakin University, Australia) with nearly 2 years of hands-on experience in customer operations, administrative support, and digital task management. Possesses strong organizational skills, high attention to detail, and proficiency in MS Office, Google Workspace, and data tracking systems. Highly adept in managing multi-channel communications, coordinating schedules, and handling accurate data entry. Native-level fluency, adaptable, and fully committed to working on Australian business hours (AUS Calendar) with professional English communication skills
Overview
2
2
years of professional experience
Work History
Academic Project - Business Analytics
Deakin University
07.2024 - 10.2024
- Customer Retention and Promotion Strategy: Conducted quantitative research to evaluate campaign ROI and promotional impacts. Recommended synchronized marketing strategies to maximize customer conversion and acquisition.
- Customer Churn and Behavioral Analysis: Analyzed purchasing patterns and customer churn factors to identify cross-selling opportunities and improve customer lifetime value (CLV).
- Demand and Sales Operations Forecasting: Utilized historical sales data to forecast product demand, supporting inventory planning and operational decision-making. Translated findings into interactive Power BI / Tableau executive dashboards.
Digital Content and Administrative Assistant
SEO and Digital Marketing Agency
Da Nang
05.2023 - 01.2024
- Database and File Management: Maintained and updated content database records, article logs, and digital files on the agency’s CMS platform with high accuracy and attention to detail.
- Task and Deadline Tracking: Monitored task completion, tracked publishing schedules, and proactively followed up on pending deliverables with cross-functional teams to meet strict campaign deadlines.
- Correspondence and Coordination: Handled routine internal email and chat communications, liaising professionally with team members to align on daily workflows.
- Reporting and Document Preparation: Prepared performance tracking reports and formatted documentation for management to support operational decisions.
- Online Research and Asset Creation: Conducted online research for trends and keyword data; designed simple visual assets using photo editing tools to support marketing activities.
Operations Staff
Sun World Ba Na Hills
Da Nang
10.2022 - 04.2023
- Schedule and Workflow Management: Managed daily visitor operational flows and guest schedules, adapting flexibly to dynamic shift environments and high-volume operations.
- Cross-Department Liaison: Coordinated closely with Operations, Ticketing, and Security teams to communicate real-time updates and resolve workflow bottlenecks efficiently.
- Customer Inquiry and Issue Handling: Handled routine inquiries, provided high-touch customer support, and resolved on-site issues promptly following standard operating procedures.
- Record Keeping and Administrative Support: Maintained accurate daily operational logs, monitored station activity, and supported administrative coordination across departments.
Education
Master of Business Analytics -
Deakin University
Melbourne, Australia11-2025
Bachelor of Business Administration -
Greenwich University
Da Nang, Vietnam04-2022
Skills
- Calendar and Schedule Management: Calendar Organization, Appointment Scheduling, Meeting Coordination, Meeting Minutes
- Administrative Operations: Accurate Data Entry, Record Keeping, Task & Deadline Tracking, Routine Email Correspondence
- Communication and Coordination: Cross-functional Teamwork, Client & Vendor Liaison, Multi-channel Communication
- Problem Solving and Adaptability: Conflict Resolution, Workflow Optimization, Time Management
TOOLS and SOFTWARE
- Office & Productivity: Microsoft Office Suite (Outlook, Word, Excel, PowerPoint), Google Workspace.
- Collaboration & Meetings: Zoom, Microsoft Teams, Google Meet.
- Data & Analytics: Power BI, Tableau, Advanced Excel.
- Media & Admin: Content Management Systems (CMS), Basic Canva / Photo Editing.
Timeline
Academic Project - Business Analytics
Deakin University
07.2024 - 10.2024
Digital Content and Administrative Assistant
SEO and Digital Marketing Agency
05.2023 - 01.2024
Operations Staff
Sun World Ba Na Hills
10.2022 - 04.2023
Master of Business Analytics -
Deakin University
Bachelor of Business Administration -
Greenwich University