Thao (Rosemary) Nguyen

• Developed the content marketing strategy for IT outsourcing and software development services, focusing on brand visibility, inbound leads, and sales support in U.S., EU, and APAC markets.
• Planned and executed full-funnel content across website, blog, email, LinkedIn, and sales collateral to support prospect education, evaluation, and decision stages.
• Produced core B2B content assets: case studies, white papers, solution one-pagers, eBooks, landing pages, webinars, event materials, and PR articles tailored to decision-makers.
• Wrote SEO-optimized blogs for target keywords; achieving strong rankings on Google and contributed to steady growth in organic website traffic.
• Launched and promoted lead-generation assets (eBooks, white papers, gated landing pages) and built email nurturing workflows to keep leads engaged and move them toward meetings.
• Built and executed executive personal branding strategy for CEO, leaders, and experts, increasing visibility and authority in global tech markets.
• Ran ABM and outbound campaigns targeting key accounts via LinkedIn and email, increasing content reach and generating enterprise meetings for the sales team.
• Led content and promotion for webinars and tech exhibitions, coordinating topics, speaker content, promotional sequences, and follow-up campaigns that turned attendees into qualified leads.
• Monitored performance across traffic, engagement, LinkedIn follower growth, and lead quality; used insights to refine topics, formats, and distribution priorities.
• Produced and edited short videos (webinar promos, event recaps, simple explainers) and designed supporting visuals (social media graphics, banners, thumbnails, slide decks) using basic design and video-editing tools to make content more engaging on LinkedIn and other channels.

Key Results:

• Drove 4x growth in LinkedIn audience and consistent engagement through targeted organic and paid content for company page.
• Organized webinars exceeding KPI targets (74 participants vs. 50 targets, converting into new client leads.
• ABM: Targeted 17 strategic accounts, resulting in +911% content impressions and 2 secured meetings with high-value prospects.
• CEO Branding: Achieved +6,396% YoY increase in impressions and generated 12 MQLs through executive thought leadership content.
• Named Top Employee of the Year 2024 for impact in ABM, demand generation, and sales alignment.

• Developed and executed content marketing strategies for online psychology and mental health educational programs.
• Managed cross-channel content production (video, blogs, social media).
• Designed visual content and landing pages to drive lead generation and program sign-ups.

• Created patient-centric SEO blog posts and social media content to boost online presence for key hospital services.
• Coordinated live event coverage, interviews, and multimedia campaigns that increased community engagement.
• Worked with local media agencies and health journalists to publish educational articles and highlight hospital expertise.