Thao Nguyen
Hanoi,Vietnam
Summary
Accomplished professional with expertise in advertising campaign execution and digital marketing proficiency. Demonstrates integrated communication planning and business development skills, driving brand strategy development and account servicing excellence. Proven track record in budget oversight, media buying, and staff mentoring, showcasing project leadership capabilities. Committed to advancing career goals through innovative strategies and impactful results.
Overview
11
11
years of professional experience
Work history
Account project manager
Freelancer
Hanoi
03.2025 - 09.2025
- Negotiated contracts successfully, securing favourable terms for company and clients alike.
- Managed budget allocation for optimal resource utilisation.
- Led client meetings to ensure clear understanding of project objectives and expectations.
- Provided strategic guidance for successful project outcomes.
- Collaborated with cross-functional teams to draft strategic, realistic project schedules and plans.
- Achieved project completion by managing tasks, deadlines and resources efficiently.
- Increased client satisfaction with the thorough execution of account activities.
Senior account manager
Dentsu Redder
Hanoi
01.2021 - 12.2024
- Took initiatives in organising regular meetings with clients to discuss their requirements and concerns.
- Delivered high-quality presentations to clients, showcasing company offerings effectively.
- Streamlined communication channels with internal team members, improving overall efficiency.
- Developed comprehensive reports on account activity, influencing strategic decisions positively.
- Maintained up-to-date knowledge of market trends with continuous research and analysis.
- Conducted regular reviews of competitor activities; maintained competitive edge in market.
- Identified new opportunities by closely monitoring industry trends.
- Strategically planned account activities to ensure timely delivery of services and products according to client needs,.
- Managed account budgets meticulously to control costs and maximise profitability.
- Oversaw strategic client relationships, strengthening company reputation.
- Established strong relationships with new clients through effective influencing, strategic prospecting and weaving exceptional customer service into sales process.
- Developed business and marketing plans with long-term strategic perspective to enable sustained growth.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Trained and mentored new account representatives to deliver outstanding service.
Account manager
Dentsu One
Hanoi
10.2017 - 12.2020
- Arranged and attended networking events, broadening professional contacts and prospects.
- Negotiated contracts to secure profitable agreements.
- Assured timely delivery of products and services to meet customer expectations.
- Achieved client satisfaction by effectively managing key accounts.
- Established rapport with clients through consistent communication.
- Devised marketing plans that increased brand awareness.
- Collaborated with sales team to achieve shared objectives.
Account executive
Chuo Senko Vietnam
Hanoi
04.2014 - 09.2017
- Negotiated contracts on behalf of clients, ensuring best possible terms and conditions.
- Established long-term partnerships by understanding and meeting client needs.
- Achieved sales targets by building strong business relationships.
- Facilitated communication between clients and internal teams for smooth project execution.
- Collaborated with cross-functional teams to deliver client objectives.
- Monitored competitor activity, staying informed about industry changes.
- Prepared detailed reports for client updates and review meetings.
- Tracked market trends to stay ahead of the competition.
Education
Bachelor of Arts - English Linguistics
Hanoi University
Hanoi, VietnamSkills
- Advertising campaign execution
- Digital marketing proficiency
- Integrated communication planning
- Business development
- Brand strategy development
- Account servicing
- Budget oversight
- Media buying
- Staff mentoring
- Project leadership
Affiliations
- Traveling
- Sport
Accomplishments
Successful in negotiating long-term exclusive contract with key client.
Exceed revenue in 3 consecutive years, even during the pandemic.
References
References available upon request.
Timeline
Account project manager
Freelancer
03.2025 - 09.2025
Senior account manager
Dentsu Redder
01.2021 - 12.2024
Account manager
Dentsu One
10.2017 - 12.2020
Account executive
Chuo Senko Vietnam
04.2014 - 09.2017
Bachelor of Arts - English Linguistics
Hanoi University