THAO MAI
Ho Chi Minh
Summary
Business development professional with over 6 years of experience in Web3, specializing in market growth through strategic event planning and relationship management. Demonstrated success in driving results at Coin98 and SnapEx, leveraging strong communication skills and a proactive approach. Committed to delivering high-quality work and fostering innovation within teams. Seeking to contribute expertise to dynamic organizations focused on impactful growth.
Overview
8
8
years of professional experience
Work History
Head of Business Development
Coin98
03.2023 - Current
- Spearheaded business development initiatives, forming strategic partnerships with leading crypto projects to drive market growth.
- Identified potential new markets for business development.
- Identified opportunities for partnerships, sponsorships, and collaborations that could enhance brand visibility.
- Developed and executed comprehensive marketing strategies that optimized internal workflows and enhanced team performance.
- Acted as primary brand representative at major industry events, expanding network and increasing visibility.
- Led planning and execution of key industry events, significantly boosting brand awareness and user engagement.
- Built and maintained strong relationships with KOLs and industry partners, fostering long-term collaboration and loyalty.
- Attended key industry events, strengthening Coin98's reputation among stakeholders in the crypto industry.
- Coordinated with product development teams to inform them of market needs and potential product improvements.
- Provided creative input on social media campaigns and event strategies to maximize outreach and engagement.
Head of Customer Service
Coin98
10.2022 - 03.2023
- Directed high-performing customer service team, implementing streamlined workflows to boost operational efficiency.
- Shifted departmental focus from service to business growth, significantly contributing to Coin98's market expansion.
- Organized and managed high-profile events to align customer service objectives with business growth targets.
- Mentored team members, ensuring ongoing professional development and excellence in service delivery.
- Developed and implemented strategies for improving customer service operations.
- Managed daily operations, client relations and IT.
- Training team members to deliver fast, friendly, and knowledgeable service for routine questions and service complaints.
- Directed and supervised staff performance.
Head of Community
Coin98
03.2021 - 10.2022
- Designed and implemented community engagement strategies that increased brand awareness and active participation across the Vietnamese and Chinese-speaking crypto markets.
- Led the planning and execution of community-focused events, solidifying Coin98's presence in competitive markets.
- Collaborated with local communities to ensure culturally relevant campaigns and branding efforts.
- Strengthened relationships with KOLs, communities, and projects to drive consistent engagement and collaboration.
Vietnam Partnership Lead
SnapEx
05.2020 - 03.2021
- Cultivated key partnerships in Vietnamese crypto ecosystem, driving business growth and strategic collaborations.
- Built strong connections with communities and stakeholders, enhancing user engagement and loyalty.
- Organized SnapEx Summit, attracting over 1,000 attendees and enhancing brand visibility.
- Researched industry innovations and market trends to inform strategic decisions.
Community Manager
SnapEx
11.2019 - 05.2020
- Developed and executed community strategies that enhanced brand awareness and engagement.
- Spearheaded community-driven events, bolstering SnapEx's market presence in Vietnam.
- Collaborated with local communities to ensure campaigns were culturally relevant and impactful.
- Created and translated content into Vietnamese, ensuring natural flow and clarity.
- Customer Support
Quantity Surveyor
MegaBuild
10.2017 - 09.2019
- Managed project costs, ensuring alignment with budgets and financial targets.
- Prepared detailed cost estimates and financial forecasts to guide project planning.
- Compiled tender documents, including bills of quantities, to facilitate competitive bidding.
- Administered contracts, overseeing compliance and managing variations to protect client interests.
- Conducted value engineering assessments to optimize project costs while maintaining quality.
- Identified and mitigated financial and contractual risks, ensuring project success.
Education
Bachelor of Arts (B.A.) - Construction Management
HCM Open University
HCMC10.2018
Skills
- Business Development
- Strategic Partnerships
- Relationship Building & Management
- Team Leadership
- Negotiations
- Event Planning
- Event Management
- Campaign Creation
- Content Creation
- Customer Service Excellence
- Training and Development
- Operations
- Marketing
- Strategic partnerships
- Networking skills
- Creative thinking
- Community Management
- Growth Strategies
Languages
- Vietnamese, Native
- English, Fluent
- Chinese (Mandarin), Fluent
Key Projects Achievements
- Strong Global Network: Established and nurtured robust relationships with top projects, KOLs, and crypto communities across APAC regions and globally, enhancing cross-border collaboration and brand visibility.
- Major Event Leadership: Conceptualized and executed Coin98’s presence at flagship events including Snapex Summit, GMVN Booth 2024, and Thai Blockchain Week, drawing over 3,000 attendees at GMVN and 2,000+ at Thai Blockchain Week.
- Strategic Side Events: Spearheaded the planning and execution of side events alongside global industry conferences, significantly boosting Coin98's regional influence and deepening community engagement.
- SnapEx Success Story: Drove remarkable growth in trading volume and brand awareness for SnapEx, leading the platform to become Vietnam’s top margin trading platform (2019–2021). Earned a promotion within one year and organized a high-profile summit attracting 1,000+ attendees.
Languages
Vietnamese
First Language
English
Advanced (C1)
C1
Chinese (Mandarin)
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Head of Business Development
Coin98
03.2023 - Current
Head of Customer Service
Coin98
10.2022 - 03.2023
Head of Community
Coin98
03.2021 - 10.2022
Vietnam Partnership Lead
SnapEx
05.2020 - 03.2021
Community Manager
SnapEx
11.2019 - 05.2020
Quantity Surveyor
MegaBuild
10.2017 - 09.2019
Bachelor of Arts (B.A.) - Construction Management
HCM Open University
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