Summary
Overview
Work History
Skills
Timeline
Generic
Terry Ma

Terry Ma

Punggol

Summary

I am a dynamic entrepreneur and seasoned manager with over 15 years of experience in e-commerce, retail, and F&B services. Proven track record in driving sales growth, managing successful online and physical stores, and leading diverse teams. Notable achievements include generating SGD 400,000 in sales within the second year at King Kong Ecommerce and improving sales by 20% within three months at Veganfood Global PTE LTD. Core competencies encompass digital marketing strategy, customer relationship management, inventory management, and data-driven decision making. Committed to leveraging expertise to optimize business performance and enhance customer experience while fostering a positive work culture. Career goal: to continue driving success in dynamic retail environments through innovative strategies and exceptional leadership.

Overview

19
19
years of professional experience

Work History

Entrepreneur

King Kong Ecommerce PTE LTD
01.2020 - Current

Professional Summary
Dynamic entrepreneur with over 4 years of experience in e-commerce and online retail operations. Proven track record of driving sales and managing a successful online store, achieving a highest record of SGD 400,000 in sales within the second year. Strong expertise in digital marketing, customer service, and inventory management. Passionate about leveraging data analytics to optimize business performance and enhance customer experience.

Experience

  • Established and managed a successful online retail store from the ground up, focusing on pets accessories.
  • Achieved sales of SGD 400,000 within one year, demonstrating effective market analysis and sales strategies.
  • Developed and executed comprehensive digital marketing campaigns, including SEO, social media marketing, and email marketing, resulting in significant increases in traffic and customer engagement.
  • Managed supplier relationships, negotiated contracts, and sourced products to ensure quality and competitive pricing.
  • Implemented an efficient inventory management system, reducing costs and improving order fulfillment processes.
  • Provided exceptional customer service, resulting in high customer satisfaction and repeat business.

Skills

  • E-commerce Management
  • Digital Marketing Strategy
  • Sales Analysis and Reporting
  • Customer Relationship Management
  • Supply Chain and Inventory Management
  • Data-Driven Decision Making
  • Social Media Marketing
  • Email Marketing Campaigns
  • Website Development and Management

Owner

Char Grill Spice
08.2018 - 07.2019

Experience

  • Keep track of delivery vendors sales performances
  • Ordering of stocks
  • Opening and closing of store
  • Train new employees

Senior Restaurant Manager

18 Chefs PTE LTD
05.2017 - 05.2018

Professional Summary

Dedicated and results-driven professional with extensive experience in staff management, both local and international, adept at thriving in fast-paced and high-pressure environments.

Proven expertise in managing event services and inventories, with a strong focus on optimizing operations to enhance efficiency.

A proactive team player, skilled in anticipating and visualizing operational needs to ensure seamless execution of retail and restaurant shop operations.

Demonstrated ability to analyze outlet sales and team performance through weekly and monthly comparisons, facilitating data-driven decisions that drive growth.

Committed to mentoring and training the next generation of leaders by preparing aspiring Restaurant Managers for new openings. Conduct thorough appraisals of team members bi-annually to foster professional development and performance excellence.

Exploring innovative ideas to continuously improve operational effectiveness, I consistently motivate my team to excel and deliver exceptional service.

With a passion for leadership and a focus on achieving organizational goals, I am committed to driving success in every aspect of operation management.

Experience

  • Handle all necessary Paper Works
  • Lead a team of 20 staffs including FOH and BOH
  • Took charge of a restaurant with average 200k revenue per month
  • Make weekly schedule for all staff
  • Make monthly management schedule
  • Lead a monthly management meeting which includes:
  • Handle in House complaints and see to all service recovery
  • Keep track of Daily, Weekly and Monthly 'Average Check' And 'Average Item'
  • Handle in House Delivery Enquires, Orders and Complaints
  • Handle daily and monthly Stock Inventories
  • Keep track of wastages for 'Front and Back of House' with wastage form
  • Stock ordering
  • Liaise with suppliers
  • Make sure the staffs follow Restaurant's SOP
  • Solve any issues that occurs in Restaurant
  • Ensure the Restaurant is always clean and neat
  • Interview and hire new staff
  • Daily Team Briefing with the day before Sales Performance and other Operational issues
  • Pre-Shift check of Team Members' Attire and Personal Hygiene
  • Work closely with Marketing Team for new ideas and promotions
  • Spare time on the ground to chat with customers, to get feedbacks and to build a good customers relationship
  • Ensure Shift Manager in charge go through the Daily Travel Path for opening and closing shift
  • Make sure there are no shortages for Petty Cash and Safe Float
  • Ensure necessary Top Ups are done before 'Peak Period'
  • Ensure stocks are always kept in 'FIFO'
  • Setting necessary cleaning schedule for the outlet
  • Pre-Check before opening and after closing of all chillers and freezers temperatures with temperature logbook

Restaurant Manager

Veganfood Global Pte Ltd
08.2015 - 03.2017

Professional Summary

Dedicated and results-oriented professional with extensive experience in staff management, encompassing both local and international teams. Proven ability to thrive in fast-paced and high-pressure environments, demonstrating strong leadership and organizational skills. Expertise in managing event services and overseeing retail operations, including inventory management and customer inquiries. A proactive team player with a keen ability to anticipate operational needs and enhance efficiency.

Skilled in analyzing outlet sales and team performance through comprehensive weekly and monthly reviews, driving continuous improvement across all facets of the business. Committed to developing future leaders by training and preparing the next generation of Restaurant Managers for new outlet openings. Regularly conduct performance appraisals for team members to foster growth and accountability every six months.

Always seeking innovative solutions to operational challenges, I excel in mentoring and motivating staff to achieve excellence, significantly contributing to the overall success and sustainability of the organization.

Experience

  • Correct and improve The Operation System for front and back of house
  • Improve the sales by 20% in first 3 months
  • Handle all necessary Paper Works
  • Weekly and amend schedule which includes 'Sales Per Man Hour' forecast
  • Weekly score chart for the Outlet Sales and Team Performance in 'Excel form'
  • Analyze 4 delivery partners (Ubereats, Foodpanda, Deliveroo and What to Eat) weekly and monthly Sales Performance
  • Analyze weekly and monthly Sales Performance Comparison
  • Handle in House complaints and see to all service recovery
  • Handle in House delivery enquires, orders and complaints
  • Set Sales Targets for daily, weekly and monthly
  • Train new Crews and Managers as per Restaurant 'SOP'
  • Handle daily and monthly Stock Inventories
  • Keep track of daily, weekly and monthly 'Average Check' and 'Average Item'
  • Keep track of wastages for 'Front and Back of House' with Wastage Form
  • Stand in kitchen work if needed
  • Stocks ordering
  • Liaise with Suppliers
  • Make sure the staffs follow Restaurant's SOP
  • Solve any issues that occurs in Restaurant
  • Ensure the Restaurant is always clean and neat
  • Interview and hire new staff
  • Daily Team Briefing with the day before Sales Performance and other Operational issues
  • Pre-Shift check of Team Members' Attire and Personal Hygiene
  • Work closely with Marketing Team for new ideas and promotions
  • Spare time on the ground to chat with customers, to get feedbacks and to build a good customers relationship
  • Ensure Shift Manager in charge go through the Daily Travel Path for opening and closing shift
  • Make sure there are no shortages for Petty Cash and Safe Float
  • Ensure necessary Top Ups are done before 'Peak Period'
  • Ensure stocks are always kept in 'FIFO'
  • Setting necessary cleaning schedule for the outlet
  • Pre-Check before Opening and after Closing of all chillers and freezers temperatures with temperature logbook
  • Do the Payroll

Cashier

  • Take orders with 'POS' And 'Revel System'
  • Daily settlements for First and Closing Shift
  • After first shift settlement check of 'Average Check' and 'Average Item'
  • Upsell menus to customers

Restaurant Manager

Pastamatrix International Pte Ltd
07.2014 - 07.2015

Professional Summary

Results-driven professional with extensive experience in staff management, encompassing a diverse team of both local and international employees. Proficient in thriving in fast-paced, high-pressure environments while effectively managing event services and maintaining inventory. Demonstrated ability to oversee retail shop operations, ensuring optimal performance through thorough analysis of outlet sales and team performance on a weekly and monthly basis. Skilled in training future leaders, including the mentorship of potential Restaurant Managers for forthcoming outlets, and conducting biannual appraisals to foster team development. A proactive team player with a keen ability to anticipate operational needs, always seeking innovative solutions to enhance efficiency. Committed to motivating and empowering staff to excel, contributing to overall organizational success and a positive workplace culture.

Experience

  • Handle all necessary paperwork
  • Prepare weekly schedules for the Outlet
  • Handle in House complaints and make sure Service Recovery is done
  • Train new team members and new managers
  • Pre-shift briefing and checking of teams' attire
  • Handle monthly inventories with Wastages Form attached
  • Stocks ordering and liaise with suppliers
  • Solve any issues that occurs in the Outlet
  • Interview and hire part timers
  • Works closely with Kitchen Manager on any food issues or customer's complaints
  • Spare time to talk to customers, to get their feedbacks and building a good relationship
  • Daily sales Bank In
  • Handle Safe Float and Petty Cash
  • Do the Payroll

Cashier

  • Take orders by using 'POS' System
  • Daily settlements
  • Upsell menus to customers

Retail Manager

Barrage Cove
11.2008 - 06.2014

Professional Summary

Dynamic and results-driven retail manager with extensive experience in overseeing daily operations at a high-profile retail store located in Marina Barrage, one of Singapore's most iconic destinations. Proven track record in enhancing customer experience, driving sales growth, and managing a diverse team in a fast-paced environment. Adept at implementing innovative merchandising strategies that align with the unique atmosphere of Marina Barrage, attracting both tourists and local visitors. Skilled in inventory management, staff training, and delivering exceptional service that fosters customer loyalty. Committed to maintaining operational excellence while promoting a positive work culture and leveraging the store’s unique location to maximize brand visibility and profitability. Exceptional communication and leadership abilities, contributing to a cohesive team environment focused on achieving organizational goals.

Experience

  • Weekly schedule
  • Keep track of daily and monthly Sales Performance
  • Week to week Sales Performance Comparisons
  • Daily & Monthly Inventories with Wastage Form attached
  • Stocks ordering and liaise with Suppliers
  • Handle customers' calls and complaints
  • Train the staff in sales (selling)
  • Find source for new products
  • Ensure the store always neat and clean
  • Do the Payroll

Cashier

  • Daily sales transaction by using 'POS' system and daily settlement

Cafe Manager

Gallery Café
11.2006 - 10.2013

Professional Summary

Dynamic and results-oriented Café Manager with extensive experience overseeing operations in a premier café located at Marina Barrage, one of Singapore's most iconic destinations. Proven expertise in managing day-to-day operations, delivering exceptional customer service, and creating a welcoming atmosphere that caters to both local patrons and a diverse clientele, including international expatriates. Skilled in coordinating and executing events that enhance the café's reputation as a preferred venue for gatherings, meetings, and special occasions, while effectively managing vendor relationships and logistics. Committed to fostering a collaborative team environment, implementing innovative marketing strategies, and ensuring exemplary service standards that consistently exceed guest expectations. Passionate about promoting a unique dining experience amidst the breathtaking views of the Marina Bay area.

Management

  • Handle any issues that occurs in the Restaurant
  • Handle enquiries for events or caterings
  • Keep track of daily and monthly inventories with Wastage Form
  • Weekly and amend schedule for Restaurant with 'Sales Per Man Hour' forecast
  • Weekly score chart for Restaurant Sales and Team Performance
  • Analyze weekly and monthly Sales Comparison
  • Handle in house complaints and see to Service Recovery
  • Set sales target for daily, weekly and monthly
  • Keep track of Restaurants daily, weekly and monthly 'Average Check' and 'Average Item'
  • Work in the kitchen if needed
  • Ensure the Restaurant is always neat and clean
  • Interview and hire
  • Sets cleaning schedule for the Restaurant
  • Spare time to talk to customers, to get their feedbacks and building a good relationship
  • Check of all chillers and freezers temperatures with Logbook Record in Pre-Opening and closing shift
  • Ensure no shortages in Petty Cash and Safe Float
  • Train new crews or managers
  • Daily briefing for staffs and Pre-Shift check of attire and personal hygiene
  • Stocks ordering and liaise with suppliers
  • Handle and set up of events (Birthday, Wedding and Private Function)
  • Deal with visitors or customers from government sectors or delegate from overseas
  • Do the Payroll

Cashier

  • Daily transaction by using 'POS' System
  • Receive money, endorse orders to The Delivery Section
  • Sales recording and daily settlement

Kitchen

  • Prepare of food and drinks
  • Keep area always clean
  • Make sure of Proper Food Preparation
  • Raw and cooked food are kept in Correct Chillers or Freezer Compartment
  • Knowledge of using an Espresso Coffee Machine
  • Receive and keep of stocks in 'FIFO'

Frontline

  • Take orders and upsell
  • Serve of food and beverages
  • Handle customers' complaints
  • Keep area always clean
  • Plan and set up of events

Skills

  • Restaurant Management
  • Accounting and Cash Handling
  • Event Planning
  • Retail Management
  • Leadership Development
  • Coaching Techniques
  • Performance Management
  • Networking and Resources
  • Operational planning
  • Customer relations
  • Entrepreneurial personality
  • Strategic thinking

Timeline

Entrepreneur

King Kong Ecommerce PTE LTD
01.2020 - Current

Owner

Char Grill Spice
08.2018 - 07.2019

Senior Restaurant Manager

18 Chefs PTE LTD
05.2017 - 05.2018

Restaurant Manager

Veganfood Global Pte Ltd
08.2015 - 03.2017

Restaurant Manager

Pastamatrix International Pte Ltd
07.2014 - 07.2015

Retail Manager

Barrage Cove
11.2008 - 06.2014

Cafe Manager

Gallery Café
11.2006 - 10.2013
Terry Ma