Huynh Minh Tam Nguyen
Summary
Innovative Marketing leader with 14+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Experienced with developing and implementing trade marketing strategies that align with business goals. Utilizes market analysis to inform decision-making and optimize promotional activities. Track record of fostering strong relationships with key stakeholders and ensuring consistent brand messaging.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Chief Operating Officer
Mobile Me
04.2022 - Current
- Company Overview: A company specializes in the distribution of Enjoy-The-Sound products
- Lead overall operations strategy, overseeing day-to-day activities and long-term planning to ensure alignment with company goals and objectives
- Direct and manage cross-functional teams, including operations, finance, human resources, and marketing, fostering a collaborative and results-driven culture
- Develop and implement operational policies and procedures to improve efficiency, productivity, and customer satisfaction
- Analyze key performance indicators (KPIs) and operational metrics to identify areas for improvement and drive continuous optimization, focusing on sales performance
- Spearheaded initiatives to streamline processes, reduce costs, and increase profitability while maintaining quality standards
- Cultivate strategic partnerships and vendor relationships to support business objectives and enhance operational capabilities
- Collaborate with the executive team to develop and execute strategic plans for business expansion and market growth, ensuring growth strategies are effectively implemented
- Be responsible for international trading and partnerships management
- A company specializes in the distribution of Enjoy-The-Sound products
Brand Retail (Route to Market) Manager
Vinataba - Philip Morris Ho Chi Minh Branch
01.2021 - 02.2022
- Orchestrated the Omni channel strategy for new product launches, driving towards a target of ~2,000 points of sale (POS) within the inaugural year
- Implemented and localized global systems and technologies such as Salesforce, SAP, CeApp, Clientelling, and E-ordering to support operational efficiency
- Develop and execute comprehensive route-to-market strategies to optimize distribution channels and drive sales growth
- Identify and evaluate potential distribution partners, negotiating contracts and agreements to ensure alignment with business objectives
- Analyze market trends, consumer behavior, and competitor activities to identify opportunities for market expansion and growth while ensuring data-driven business analysis
- Collaborate with cross-functional teams including sales, marketing, logistics, and finance to ensure alignment of distribution strategies with overall business objectives
- Develop and implement key performance indicators (KPIs) to measure the effectiveness of distribution strategies and identify areas for improvement
- Provide leadership and guidance to the sales team to ensure the successful execution of distribution plans and achievement of sales targets
- Extended: Key Account Manager for Marlboro
- Managed conventional cigarette business in key accounts including Circle K, Family Mart, 7Eleven, and Winmart
- Spearheaded the creation, monitoring, and tracking of merchandising campaigns at the store level through collaboration with the Digital Activation team
- Held accountability for achieving targets for Marlboro products at the dealer level, ensuring consistent growth and performance
Head of Retail and Exclusive Distributor – Brand Activation Management
Sony Electronics Việt Nam
01.2019 - 01.2021
- Cooperate with exclusive distributors and other internal stakeholders to manage the business of Sony Exclusive Stores (18 stores with 3 million USD revenue per month)
- Deploy the brand marketing campaign to distributors with detailed KPIs and tracking reports
- Monthly/quarterly/yearly performance review with the distributor to define the issues and compile the development plan
- Recommends and tracks key A&P budget elements: execute brand communications across the portfolio, manage P&L to improve both top and bottom line
- Collaborate with marketing and product development teams to develop promotional strategies and campaigns to drive retail sales
- Manage retail budgets, forecast sales targets, and track performance metrics to measure success and identify areas for improvement
- Work with media agencies and content publishing partners to develop breakthrough media experiences, challenging and pushing our partners to deliver engagement
- Provide leadership and guidance to retail and distribution teams to ensure alignment with company goals and objectives
Head of Field Force – Retail and Shopper Marketing Management
Sony Electronics Viet Nam
06.2015 - 12.2018
- Control team Field Force in budget, headcount, planning in trade execution, set-up target, and trade terms' market deployment progress
- Propose and compile to produce the POSM as: standee, wobbler, crowner, etc
- To deploy specifically in dealers channel, and for all categories of Sony
- Connect with the Marketing team for promotion planning, and category development in long term, and cooperate with the sales team for POPs, and trade scheme execution
- Manage the sell-out for the Bravia category at key dealers as: Nguyen Kim, Cao Phong and DMX
- Working on Category Management at MWG with achievements as: display TV + Box head of the line, exceptional base, and POPs in store
- Support to push sell-out by optimizing facing display, shopfront guidelines as well as product knowledge for PGs and Floor-salesman
- Compile the questionnaire, and collect survey data to find out consumer's insight to review, and enhance the promotion, and sell-out efficiency in channels, utilizing effective data collection methods
Project Manager - Consumer Development & Shopper Marketing
FrieslandCampina Vietnam
03.2013 - 05.2015
- Continue Outlet Segmentation and Distributor refreshments project greater scale: Nationwide across distributors
- Control the budget and operation progress from recruiting members and market surveys with the sales team
- Review the performance of current distributors and recruit new ones to reach the sales target following the company's direction
- Manage this sales-oriented project to support trade marketing and enhance sales capability by finding out new stores for distributors to launch the selling-programs
- Create framework, plan operation, manage audit team and sales team to collect market information such as sales, display, stock, and competitor activities
- Analysis of the survey data for trade marketing strategies, especially in optimal investment on POSMs, facilities, and incentives
- Support in designing and implementing the Trade package in the market and to develop sales inventory and operation plan
- Set up the route to market plan for each sales team in distributors to execute the project to cover the hiding section in the market
- Project reached 8.200 bil
- VND as a growth of 4% in 2014 vs 2013, gets a reward for the Best Sales Team project
Product Specialist – Retail Measurement Service (RMS)
NielsenIQ Vietnam
02.2011 - 02.2013
- Be in charge of accounts with Retail Audit data: FrieslandCampina, Unilever and URC…
- Integrate 'external' data sources as: Quantitative, into analysis, especially Brand audit to point out the weaknesses and opportunity in my clients' business and provide them with actionable recommendations in both sales and marketing plan
- Work with Client's Consumer and Trade marketing team in 'composing' plan for their brand, strategy and support sales and trade in long term
- Be the key responsible for the Outlet Segmentation project of FrieslandCampina which focused on distribution network refreshment and salesforce effectiveness
Education
Master - Business & Administration
IAE Paris - Sorbonne Business School
07.2023
Business of Administration and Management - Bachelors
University of Foreign Trade
06.2010
Skills
- B2B Sales
- Performance Management
- Planning Marketing
- Sales Development
- Distribution Channel Development
- Business Development
- Supply Chain Management
- Retail Management
- Partnership Development
- Market Research
- Project Management
- Demand Planning
- Exhibiting
Certification
- TOEIC, 2019, 905
- IELTS, 2024
Languages
English
Personal Information
Date of Birth: 10/18/88
Timeline
Chief Operating Officer
Mobile Me
04.2022 - Current
Brand Retail (Route to Market) Manager
Vinataba - Philip Morris Ho Chi Minh Branch
01.2021 - 02.2022
Head of Retail and Exclusive Distributor – Brand Activation Management
Sony Electronics Việt Nam
01.2019 - 01.2021
Head of Field Force – Retail and Shopper Marketing Management
Sony Electronics Viet Nam
06.2015 - 12.2018
Project Manager - Consumer Development & Shopper Marketing
FrieslandCampina Vietnam
03.2013 - 05.2015
Product Specialist – Retail Measurement Service (RMS)
NielsenIQ Vietnam
02.2011 - 02.2013
Business of Administration and Management - Bachelors
University of Foreign Trade
Master - Business & Administration
IAE Paris - Sorbonne Business School
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