NGUYEN TUAN SON

Key Responsibilities

Business Development & Market Expansion

• Led international market expansion and revenue growth across 16 countries.
• Developed market entry strategies and executed distribution network development and brand-building initiatives to achieve regional sales targets.
• Conducted market trend, consumer behaviour, and competitor analysis to recommend product positioning and brand expansion strategies.
• Managed distributor operations across multiple countries, providing strategic direction and performance oversight.
• Conducted monthly business trips to evaluate local market conditions, distribution channels, and growth opportunities.

Operations & Team Management

• Recruited, managed, and developed the International Sales team.
• Established KPIs, performance evaluation frameworks, and incentive programs to improve team productivity and accountability.
• Designed sales processes, reporting systems, and operational tools to support business growth and efficiency.

Budget Management & Cross-functional Collaboration

• Participated in developing administrative and financial procedures supporting international business operations.
• Managed sales budgets, operating expenses, and market development investments in line with approved budgets.
• Forecasted demand and collaborated with production teams to ensure supply chain readiness and inventory availability.
• Worked closely with Export-Import and Warehouse departments to optimize shipping processes, pricing terms, import duties, and logistics costs.

• Standardized distributor sales management processes across international markets.
• Established end-to-end order fulfillment, shipping procedures, and retail pricing systems tailored to each market.
• Expanded the international distribution network from 7 to 16 countries within 7 months, representing a 129% increase in market coverage.
• Built scalable operational frameworks that supported rapid international expansion and distributor onboarding.

• Managed contract negotiations, renewals, and partnerships for advertising screen installations across office buildings, residential complexes, shopping malls, and airports throughout Northern Vietnam.
• Conducted site surveys and feasibility assessments to identify locations that met company standards, negotiated leasing agreements with property owners, management boards, and developers, and coordinated installation projects with technical teams.
• Maintained and strengthened long-term relationships with key clients, property developers, and strategic partners to ensure sustainable business growth.

• Developed operational plans, allocated resources, and managed departmental performance.
• Led and supervised team members to ensure achievement of business objectives and project milestones.
• Recruited, trained, evaluated, and developed employees while recommending high-performing individuals for recognition and promotion.
• Established standardized operating procedures and professional management systems to improve organizational effectiveness.

• Collaborated closely with Finance, Technical, Sales, and Design departments to resolve operational issues and ensure project execution.
• Represented the company in negotiations and working sessions with government agencies, property developers, building management companies, and condominium management boards.

• Reduced rental and location acquisition costs across residential complexes, office buildings, airports, and shopping centers by 28% year-over-year, significantly improving operational profitability.
• Expanded advertising network coverage to 90% of the Northern Vietnam market, establishing one of the region's most extensive digital advertising display networks.
• Built and optimized a scalable site acquisition and management process, supporting rapid network expansion and operational efficiency.

• Managed the overall operations of the CMS Center, ensuring the achievement of business and operational objectives.
• Prepared and presented business performance and operational reports to the Chief Executive Officer (CEO).
• Developed business plans and collaborated with Human Resources to recruit, train, and develop staff, aligning capabilities with sales and performance targets.
• Established and maintained relationships with potential partners and clients, including kindergartens, primary schools, and corporate partners, to enhance business opportunities.
• Conducted market research and organised promotional events and educational activities, contributing to the achievement of sales targets.
• Worked closely with the Quality Management team on academic and training-related matters to deliver the highest quality services for students, parents, teachers, and teaching assistants.