Si Neng Cheong
Summary
Top-notch Supply Chain Leader with proven track record of successfully leading and growing organizations. Strong background in strategic planning, supply chain management and team development. Persistent leader eager to lead and grow people. Skilled in problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Proven expertise in large-scale supply chain business transformation and change management to consistently exceed company objectives. Offering effective communication, team building and coaching skills with commitment to fostering company vision and building professional culture rooted in trust and mutual respect.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Asia Component Planning, Senior Director
LEGO Vietnam
01.2024 - Current
- Build and develop high-performing team in new factory setup in Vietnam.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations for both China and Vietnam teams.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Senior Director, Supply and Inventory Planning
LEGO Singapore Pte Ltd
07.2016 - 12.2023
- Led cross functional Resilience crisis task-force that overcame 2 major supply chain disruptions due to Covid.
- Led team of supply and inventory planners to manage Asia supply base that contributed to yearly growth of average 10%.
- Established vision and master plan for regional supply chain end-to-end planning, structure and sourcing.
- Increased Asia supply chain efficiency and development by leading initiatives of cross-functional nature and enabling integration in tools and processes.
- Drove key performance indicators and continuous improvements in area of inventory management.
- Established inventory targets, stock level and risk mitigation targets and managed flexibility strategy to optimize inventory.
- Drove improvement of S&OP engagement framework and integrated E2E decision making in S&OP.
- Acted as key integrator in role of planning to challenge and address E2E supply chain implications.
- Drove key short and mid-term strategic direction and decisions through S&OP process.
- Implemented and steered team through effective empowerment to reach goals.
- Led change management initiatives and designed functional area infrastructure to support demand planning and supply strategy.
- Facilitated change management strategies and incorporated functional area infrastructure to support demand planning and supply initiatives.
Supply Chain Development Senior Manager
APAC & China Planning & Logistics
07.2014 - 07.2016
- Led major projects and driving innovation initiatives in areas of people, processes and system.
- Drove collaboration with markets and global supply chain functions to ensure successful deployment of key supply chain initiatives.
- Led cross-functional stakeholders in multiple projects.
- Led implementation of planning stream as part of setup of Regional Distribution Center in China.
- Led implementation of planning stream as part of setup of Packing/Assembly/Molding Factory in China.
- Drove initiatives like System Mapping, KPI board, Visual Factory as part of continuous improvement.
- Drove innovative initiatives as part of outside-in perspective to integrate Asia Operation.
Supply Chain Planning Manager, Supply & Inventory
APAC
12.2012 - 07.2014
- Led creation of cross-functional operation processes during initial setup phase of regional office
- Drove extensive alignment between functions during deployment
- Executed optimal supply flow towards distribution centers and manage health of inventory
- Acted as integrator between supply chain and markets to create supply plans that ensure availability of materials or products
- Managed inventory in markets and drove actions to increase inventory turns, reduce waste, or optimize customer service
- Designed and implemented supply chains that support business strategies adapted to changing market conditions, new business opportunities, or cost reduction strategies
- Developed procedures for coordination of supply chain management with other functional areas, such as sales, marketing, finance, production, or quality assurance
Head of Customer Logistics
Nokia Singapore Pte Ltd
10.2011 - 02.2012
- Led SEA Customer Logistics team comprising of planners based in Singapore, Malaysia and Indonesia.
- Extensive collaboration with Regional Logistics team in establishing value added logistics services to trade customers.
- As member of Nokia SEA leadership team, actively involved in all business and strategic activities
- Supervised and motivated team of 4 Collaboration Planning Managers (Demand Managers) who are based remotely in 3 countries
- Co-led the Sales and Operation Planning (S&OP) meetings to arrive at the weekly demand & supply plan agreed with key stakeholders like Marketing, Sales and Finance
- Interacted with planning and procurement teams to coordinate timing of new product arrivals to meet merchandising requirements
- Managed performance of 3PL in South East Asia
- Drove key metrics on operational excellence in areas of Demand Planning and Inventory Management
Education
Bachelor of Engineering - Electrical
National University of Singapore
05.2000
Skills
- Ability to drive E2E thinking in planning that is critical in optimizing cost through lean inventory management and through trade-offs dialogues with stakeholders
- Ability to lead through challenging situation by providing leadership foresight and collaborating with team in execution of strategic choices
- Ability to work in start-up environment and create cross functional collaboration driving towards simplicity and coherence within organization
- Ability to work in highly matrixed organization leveraging on expertise across cross-functional groups in delivering solid performance in operational activities and projects
- Excellent analytical and problem-solving skills having dealt with numerous critical quality and delivery issues of epidemic scale
- Strong perseverance in working with team on embarking and following through on change management having successfully implemented two major re-organization of logistics functions
Certification
APICS CSCP, Resilience and Organizational Behavior, Coaching
Hobbies
Music, Fitness, Coaching, Conference Speaker
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Asia Component Planning, Senior Director
LEGO Vietnam
01.2024 - Current
Senior Director, Supply and Inventory Planning
LEGO Singapore Pte Ltd
07.2016 - 12.2023
Supply Chain Development Senior Manager
APAC & China Planning & Logistics
07.2014 - 07.2016
Supply Chain Planning Manager, Supply & Inventory
APAC
12.2012 - 07.2014
Head of Customer Logistics
Nokia Singapore Pte Ltd
10.2011 - 02.2012
Bachelor of Engineering - Electrical
National University of Singapore
APICS CSCP, Resilience and Organizational Behavior, Coaching
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