Work Preference
Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
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Sandra Tran
Open To Work

Sandra Tran

Business Development Manager
HCMC

Work Preference

Desired Job Title

Business Development SupervisorBusiness Development / Media PlannerBusiness DevelopmentOperations SupervisorBusiness Development Manager

Work Type

Full TimeConsulting

Location Preference

On-SiteHybridRemote
Location: HCMC, Vietnam
Open to relocation: Yes

Salary Range

180000/hr - 250000/hr

Important To Me

Company CultureFlexible work hoursPersonal development programs

Summary

Seasoned Business Development Professional with over 8 years of extensive experience in Digital Marketing and Advertising, complemented by 5+ years of expertise in client services, sales, and marketing. Highly attuned to the dynamic fluctuations of the advertising market and a pioneer in leveraging AI technologies to optimize workflows and strategic planning. Possesses a proven track record of driving breakthrough revenue growth (consistently exceeding KPIs by >300%), rapidly expanding client portfolios, and maximizing the value of partner ecosystems (Group Network). An exceptional team leader who consistently secures high profit margins, fully prepared to drive the expansion of communication services and client networks in a dynamic, challenging new environment.

Overview

6
6
years of professional experience
1
1
Language

Work History

Business Development Supervisor

I-dac Vietnam
07.2022 - Current
  • Scaled individual projects from 500M VND to >6B VND/year. Consistently achieved >300% of KPIs (MVP 2022 & 2023) and generated shared revenue across the Group Network (D2, Delta, Bizeye, Hakuhodo).
  • Acted as the strategic bridge between clients and internal teams, driving high contract renewal rates through effective conflict resolution and expectation management.
  • Led market research, IMC/Media strategy, and creative brainstorming. Ensured strict quality control to guarantee 100% alignment with client briefs.
  • Work in automated reporting systems and integrated AI tools to streamline campaign management, drastically improving workflow efficiency.
  • Managed project P&L and implemented proactive cost-optimization solutions, consistently maintaining a Gross Profit margin of >35%.
  • Directed cross-functional teams (CS, Media, Creative) and external vendors, optimizing resource allocation and accelerating cross-departmental processes.
  • Led to win 'Best Team' (2024 & 2025). Managed recruitment and training, successfully mentoring at least one junior to reach Senior level and win the MVP award annually.
  • Part of Hakuhodo DY Holdings Group

Business Development / Media Planner

MicroAd, Inc.
06.2020 - 09.2022
  • Developed full-funnel IMC & media strategies driven by audience and market analysis.
  • Executed cross-channel campaigns, optimizing budgets and utilizing 3rd-party data insights.
  • Prospected new business opportunities and secured high account renewals by providing executive-level consulting on MarTech solutions.
  • Vietnam

Business Development

Rice Book Ltd.
- 01.2020
  • Drove new business development, securing sponsorships and partnerships with luxury hospitality brands (Park Hyatt, InterContinental, MGallery, The Reverie).
  • Successfully developed and executed outbound marketing strategies that increased overall revenue by 200% (Q3-Q4 YoY) while simultaneously reducing the marketing budget.
  • Rusty Compass / The Old Compass

Operations Supervisor

FLG - CMG Asia
- 01.2020
  • Managed club inventory, facilities setup, and vendor negotiations for CMG's new brand launches.
  • Handled client feedback and issue resolution, achieving a 100% Satisfaction score in internal Mystery Parent audits for consecutive months.
  • Spearheaded the transition from manual paperwork to a centralized CRM system.
  • California Fitness & Yoga, UFC Gym, Calikids

Education

BBA - MARKETING

Ho Chi Minh City University of Foreign Languages Information

Skills

  • Marketing Technology
  • Ad Platforms
  • Media Buying Search & Social
  • ChatGPT
  • Data Analysis
  • AutoReport
  • Financial Tracking
  • Gemini Google Ai Studio
  • Strategic Networking
  • Brand Management & Communication
  • Negotiation
  • Public Speaking
  • Project Management
  • STP
  • Report & Insight Platform

Hobbies and Interests

  • Reading
  • Traveling
  • Arts & Architecture
  • Sport & Working out

Languages

English
Bilingual or Proficient (C2)

Timeline

Business Development Supervisor

I-dac Vietnam
07.2022 - Current

Business Development / Media Planner

MicroAd, Inc.
06.2020 - 09.2022

Business Development

Rice Book Ltd.
- 01.2020

Operations Supervisor

FLG - CMG Asia
- 01.2020

BBA - MARKETING

Ho Chi Minh City University of Foreign Languages Information

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Sandra TranBusiness Development Manager