Summary
Overview
Work History
Education
Skills
EXTRA-CURRICULAR ACTIVITIES
Certification
Interests
Accomplishments
Timeline
Generic
Sally Dang

Sally Dang

Business Operations & Strategy | | Customer Centric |Transformation | Continuous Improvement
Barcelona

Summary

A dynamic, seasoned professional with background in leadership and operational excellence, ready to drive strategic initiatives and streamline processes. Known for fostering team collaboration and delivering consistent results, adapting effectively to evolving demands. Expertise spans project management, strategic planning, and stakeholder communication. Possesses strong problem-solving abilities and proactive mindset, ensuring organizational goals are met efficiently and effectively.

Overview

14
14
years of professional experience
5
5
Certifications
4
4
Languages

Work History

Associate Director - Service Operation

AstraZeneca
12.2024 - Current

In this role, my responsibility is establishing, overseeing the End-To-End Data Ingestion process. Analyze and make improvements of data operations across platforms focusing on Imaging and Omics;

During the first year:
- I led the standardization and operational of data ingestion across Imaging, Omics, and Clinical datasets, from Publicly Available Data and CRO sources, under interim SLAs—giving TAs and scientists data readiness with fewer intake iterations and clearer accountability.
- Built and launched a Tactical Data Repatriation Form to bridge S3–IO handover gaps—shortening time-to-repatriation from CRO, reducing handover ambiguity, and accelerate Legal and Compliance readiness.
- Served as escalation point for Service 3 end-to-end ingestion requests—clarifying service boundaries, sustaining timely, high-quality operations, and improving first-pass success for internal requesters.
- Owning the SPOL of our Service 3
- Crossed-collaboration teams within R&D Data Office, R&D IT, and engaging with customers across TAs.

CS Business Partner - Center of Excellence

WERFEN
06.2022 - Current

In my first year, I learned, listened on the ground and surfaced clear HQ-affiliates gaps: siloed teams, last-mile support issues, misalignment in processes. I proposed a CoE to bridge that distance with practical tools, shared metrics, and hands-on enablement. After a year of preparation, I started making an impact.
Summary:
➡️Built and scaled the Customer Service CoE: Diagnosed gaps, pain points and co-launched CoE team, piloting our activities in APAC, then expanded to Europe and LATAM with clear governance, operating principles, and an affiliate engagement model.
➡️ Standardised O2C across regions: Designed and faciliated O2C workshops in Europe, APAC, then expanded to LATAM, aligning process flows, defining essential tools, and instituting a sustainable project cadence.
➡️ Co-founded, Designed and launched a New Business Model in 12 months, applied first in Korea with intention of extending to other markets WW: Diagnosed a market-specific problem, proposed the solution. Co-led design-to-go-live with stakeholders; delivered system changes, Customer Portal updates, and pilot customer adoptions, and authored end-to-end implementation guidelines, internal and external work instructions, and testing protocols - scaled to other markets, delivering ~€500k savings for the first market in the first quarter launched. Ensured sustainable changes.
➡️ Automated failure-rate compensation (APAC & EMMEA): Led correction and automation of cartridge failure-rate compensation with IT- eliminated significantly manual interventions, improved accuracy and achieved ~€1M annual savings per region.
➡️ Operationalised Performance management: Partnered with the Analytics team to build and operationalise Qlik Sense KPIs for APAC Supply Chain and Customer Service; proposed performance targets and instituted continuous monitoring; Drove data-led decision-making.
➡️Stakeholder management and capability uplift: Acted as the primary escalation point; conducted analytics to identify systemic issues; aligned local teams (GMs, IT, Finance) to service agreements and efficiency standards; ensured strategy execution through regular reporting to the VP Commercial; Regional Financial Director, GMs; delivered training and coaching to local teams to elevate tool proficiency, service etiquette, and consistent execution.
➡️ Immucor integration: participated and contributed to the Supply Chain's integration process, especially between Werfen & Immucor Japan, India.

➡️ Ran first Town Hall of Supply Chain focusing on Customer Service and Logistic for English Speaking countries (APAC)

Head of Global Inbound & Country Manager

INDOCHINA STRING GROUP
07.2017 - 06.2019

➡️ Managed inbound team including hiring and training to ensure a high performance and level of service to our luxury customers.

➡️Oversaw Vietnam office activities to ensure smooth and legal operations.

➡️Involved in decision-making at local and global level.

➡️Maintained relationships with suppliers and customers.

➡️ Together with the management team, I led the office in Vietnam became one of the most competitive DMCs for Spanish speaking market among other giants in Vietnam and SEA.

Founder

TH TRAVEL
11.2014 - 06.2017
  • TH Travel was founded to provide tour packages for domestic markets and Outbound operations. It was the first Travel agency to obtain an International Business License in the Thanh Hoa province and pioneered for others to follow some years after.

Inbound operation & Country Manager

INDOCHINA STRINGS GROUP
12.2013 - 06.2017
  • Key responsibilities:
  • Built and developed a working system together with members of Board Directors such as Intranets, workflows, etc.
  • Developed tour programs in SEA destination
  • Managed operation team
  • Negotiated pricing, terms, and closing contracts with suppliers
  • Built and maintained relationships with agents and suppliers.

Team Leader

OCEAN BANK
01.2012 - 07.2013
  • Managed operations team, working to promote the spirit of the team members
  • With other members to build business plans
  • Finding, developing, expanding individual/organization to use services and products of Ocean Bank.
  • Making sure customer’s satisfaction in the use of products and services
  • Cross-Sell products
  • Participate in the activities of the unit.
  • Reporting to Head / Deputy Head of business results and activities of individuals and group.
  • Perform tasks assigned by superiors.

Education

Bachelor - Accounting & Business Administration

LUONG THE VINH UNIVERSITY
Hanoi, Vietnam
01.2010

Bachelor of Technology - Programing

UNIVERSITY OF ECONOMICS-TECHNOLOGY FOR INDUSTRY
Nam Dinh, Vietnam
01.2007

Skills

Analytics and Performance Management

Communication and training

Continuous Improvement and Automation

Customer Experience (CX)

Decision Making

Enterprise Change Management (ECM)

Entrepreneur

Digital strategy and transformation

Leadership and strategy

Operational Excellence

Process Optimization

Product and System thinking

Project Management

Cross-functional leadership

Problem-solving abilities

EXTRA-CURRICULAR ACTIVITIES

WERFEN Barcelona Feb 2024 - Present Talent Connector Being one of the Talent Connectors of the company, participating in different career fairs at universities, talking to students, and capturing talents. WERFEN Barcelona Feb 2024 - Present Talent Connector Being one of the Talent Connectors of the company, participating in different career fairs at universities, talking to students, and capturing talents.

Certification

APPLIED BUSINESS ANALYTICS MIT SLOAN SCHOOL OF MANAMAGEMENT MAR 2024 - MAY 2024

Interests

HIKING, RUNNING, READING, YOGA, COOKING

Accomplishments

➡️Built and scaled the Customer Service CoE: Diagnosed gaps, pain points and co-launched CoE team, piloting our activities in APAC, then expanded to Europe and LATAM with clear governance, operating principles, and an affiliate engagement model.
➡️ Standardised O2C across regions: Designed and faciliated O2C workshops in Europe, APAC, then expanded to LATAM, aligning process flows, defining essential tools, and instituting a sustainable project cadence.
➡️ Co-founded, Designed and launched a New Business Model in 12 months, applied first in Korea with intention of extending to other markets WW: Diagnosed a market-specific problem, proposed the solution. Co-led design-to-go-live with stakeholders; delivered system changes, Customer Portal updates, and pilot customer adoptions, and authored end-to-end implementation guidelines, internal and external work instructions, and testing protocols - scaled to other markets, delivering ~€500k savings for the first market in the first quarter launched. Ensured sustainable changes.
➡️ Automated failure-rate compensation (APAC & EMMEA): Led correction and automation of cartridge failure-rate compensation with IT- eliminated significantly manual interventions, improved accuracy and achieved ~€1M annual savings per region.
➡️ Operationalised Performance management: Partnered with the Analytics team to build and operationalise Qlik Sense KPIs for APAC Supply Chain and Customer Service; proposed performance targets and instituted continuous monitoring; Drove data-led decision-making.
➡️Stakeholder management and capability uplift: Acted as the primary escalation point; conducted analytics to identify systemic issues; aligned local teams (GMs, IT, Finance) to service agreements and efficiency standards; ensured strategy execution through regular reporting to the VP Commercial; Regional Financial Director, GMs; delivered training and coaching to local teams to elevate tool proficiency, service etiquette, and consistent execution.
➡️ Immucor integration: participated and contributed to the Supply Chain's integration process, especially between Werfen & Immucor Japan, India.

➡️ Ran first Town Hall of Supply Chain focusing on Customer Service and Logistic for English Speaking countries (APAC)

Timeline

Associate Director - Service Operation

AstraZeneca
12.2024 - Current

CS Business Partner - Center of Excellence

WERFEN
06.2022 - Current

Head of Global Inbound & Country Manager

INDOCHINA STRING GROUP
07.2017 - 06.2019

Founder

TH TRAVEL
11.2014 - 06.2017

Inbound operation & Country Manager

INDOCHINA STRINGS GROUP
12.2013 - 06.2017

Team Leader

OCEAN BANK
01.2012 - 07.2013

Bachelor - Accounting & Business Administration

LUONG THE VINH UNIVERSITY

Bachelor of Technology - Programing

UNIVERSITY OF ECONOMICS-TECHNOLOGY FOR INDUSTRY
Sally DangBusiness Operations & Strategy | | Customer Centric |Transformation | Continuous Improvement