Rustam Kohen
Lisbon,Portugal
Summary
Experienced crypto and blockchain professional with nearly eight years in the industry. I hold a BSc in Industrial Engineering from Darmstadt University of Technology—with a thesis on Facebook’s Libra—and have been deeply involved in the space since 2017, beginning as an investor. I co-founded TEACHMEDEFI, one of Germany’s first educational platforms for web3 (which I successfully sold), and have contributed to projects like Hotspotty, where I led content strategy, gamification, and GTM initiatives using the Octalysis framework. Adept in strategic planning, project management, and content creation, I excel in dynamic, multicultural environments and bring a logical, "can-do" approach to driving innovative blockchain solutions. Fluent in German, Russian, and English.
Overview
6
6
years of professional experience
Work history
Digital Content Strategist & Educator
Hotspotty
Remote
11.2024 - Current
- Developed and executed content strategies for the Academy section to onboard both new users and businesses.
- Contributed to the “DePIN for Beginners” course by leveraging my experience from TEACHMEDEFI.
- Collaborated with in-house copywriters, video editors, developers, and the sales team to enhance content quality and SEO.
- Designed and implemented gamification and go-to-market strategies using the Octalysis framework to boost user engagement and conversions.
- Provided strategic guidance to support overall platform growth while maintaining proactive communication with key stakeholders.
Digital Creator & Educator
Co-Founder TEACHMEDEFI (Start-Up)
Remote
11.2021 - 10.2024
- Developed the Bitcoin course and contributed to scriptwriting for Ethereum and Polkadot courses.
- Authored e-books on Bitcoin and Ethereum for beginners.
- Co-wrote the newsletter, managed the Substack, and authored dedicated news sections.
- Managed social media platforms, driving growth to achieve over 5 million impressions across X, Instagram, YouTube, and TikTok.
- Led a team of editors and moderators, significantly contributing to the website's visual design and collaborating closely with developers.
- Secured interview partners and fostered new collaborations for platform discussions.
- Generated ideas and motivated the team, driving the company's strategic vision.
Project management
Co-Founder of Blacksquare Ltd. (Start-Up)
Remote
04.2022 - 03.2023
- Developed innovative concepts for integrating real-world art into NFTs, including mechanisms and implementation.
- Significantly contributed to the website's visual design, collaborating closely with developers.
- Set up and moderated the Discord channel, fostering community engagement.
- Generated ideas and motivated the team, driving the company's strategic vision.
Approval Coordinator
VITRONIC Machine Vision
Wiesbaden, Germany
08.2020 - 12.2021
- Assessed technical documents for regulatory compliance
- Coordinated approval processes with internal and external agencies
- Ensured products met legal requirements for the German market
- Maintained accurate approval records and documentation
- Collaborated with team for knowledge sharing & product approval
- Planned and executed laboratory and field tests for approval processes
- Defined and approved configurations of traffic measurement devices for approval
- Planned and controlled budget for approval projects
- Planned and defined calibration processes with accredited authorities
Working student in project & business management
ALTEN GmbH
Frankfurt/ Main, Germany
02.2019 - 02.2020
- Project and business management support in the ADAS area
- Carrying out market analysis and staff briefing
- Support in day-to-day business
Education
Bachelor of Science - Industrial Engineering, emphasis in Electrical and Information Technology
Darmstadt University of Technology
Exchange Program
Thammasat University
Skills
- Project Coordination
- Team Leadership
- Prompt Engineering for AI Productivity
- Analytical Skills
- Marketing
- Social Media Management
- Web3 Content Creation
- Trend Development Understanding
- Blockchain Technology Understanding
- Cryptocurrency Investing
- Canva, CapCut, InShot
- Notion, ClickUp, Miro, Figma
- Multilingual Communication (German, Russian, English)
Languages
German, Russian
Native language
German
Native
Russian
Native
English
Fluent
Timeline
Digital Content Strategist & Educator
Hotspotty
11.2024 - Current
Project management
Co-Founder of Blacksquare Ltd. (Start-Up)
04.2022 - 03.2023
Digital Creator & Educator
Co-Founder TEACHMEDEFI (Start-Up)
11.2021 - 10.2024
Approval Coordinator
VITRONIC Machine Vision
08.2020 - 12.2021
Working student in project & business management
ALTEN GmbH
02.2019 - 02.2020
Bachelor of Science - Industrial Engineering, emphasis in Electrical and Information Technology
Darmstadt University of Technology
Exchange Program
Thammasat University
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