Quynh Phuong Truong
Hanoi
Summary
With 18+ years of experience as a Chief Commercial Officer, excels at developing corporate strategies, driving growth initiatives, and executing revenue-driven market strategies. A proven track record includes enhancing team performance, fostering customer loyalty, and building strong collaborative alliances with key stakeholders to achieve organizational success.
Overview
21
21
years of professional experience
Work History
Founding Partner & CEO
Weraki
06.2022 - Current
- Spearheaded an establishment and strategic growth of Weraki, providing specialized business coaching and consulting services for SMEs and startups.
- Led comprehensive coaching programs focused on business strategy, organizational transformation, and leadership development.
- Personally and through Weraki, coached and supported businesses across diverse sectors, including social commerce platforms, POD fulfillment, agricultural production, and labor mobility platforms.
- Leveraged over 20 years of multi-industry experience to assist clients in developing sustainable growth strategies and business models.
Founding Member, CCO Cum CBDO
One Mount Distribution, One Mount Group
08.2019 - 05.2022
- Strategic Leadership & Development: Played a pivotal role from the inception of the project, working closely with McKinsey consultants to identify and assess high-potential business opportunities. Led the entire development and successful launch of VinShop, Vietnam's first B2B2C business model, by creating both the business strategy and commercial framework.
- Driving Business Expansion: Built strategic capabilities and devised business tactics that enabled VinShop to generate over VND 5,000 billion (100 million USD) in its first year. Expanded the platform’s services to 22 provinces across Vietnam by implementing growth-focused initiatives validated through minimum viable products (MVPs).
- Financial & Performance Management: Designed a comprehensive financial model that optimized key business drivers. Took responsibility for business performance, regularly reporting to the CEO group and Board of Directors to ensure alignment with the company’s growth targets.
- Dual-Sector Leadership: Led two major divisions—commercial development, establishing strategic partnerships with major brands to secure strong product assortments and supply chains, and business development, driving the acquisition of grocery store owners onto the VinShop digital platform. Managed both demand and supply, ensuring smooth business operations even during challenging periods like the Covid-19 pandemic. initiatives.
CCO, CBDO, Retail Operations Director
Vingroup
10.2014 - 06.2019
- Held multiple key roles such as Chief Commercial Officer, Chief Business Development Officer, and Retail Operations Director, overseeing several P&Ls within VinGroup, including Vineco (high-tech agriculture), an e-commerce platform, and the department store chain VinDS, as well as the fast fashion brand VinFashion.
- Developed comprehensive business plans and led department operations, ensuring alignment with the company’s key objectives and the Board of Directors’ expectations.
- Designed and integrated various business and revenue models for VinDS department stores (3,000–5,000 m²), such as leasing, retail, consignment, and shop-in-shop models.
- Guaranteed the operational excellence of branded stores distributed by VinDS from globally recognized brands, focusing on quality and profitability.
- Managed assortments and category mix strategies, optimizing GMV and ensuring high profitability for the company.
- Played a key role in the core team that conceptualized and launched Vinfashion’s in-house concept stores.
- Provided strategic leadership and motivation to the sales teams, fostering a high-performance and positive work culture.
- Spearheaded the export and promotion of Vineco products to international markets, including Europe, Japan, and Korea.
Country Sales & Operations Director
CANIFA
01.2016 - 11.2016
- Led the restructuring and successful establishment of a fully integrated Sales and Operations unit, streamlining processes for greater efficiency and alignment.
- Designed and implemented trans-formative initiatives that revamped the Sales & Operations models, resulting in improved operational effectiveness and revenue growth.
- Achieved record-breaking revenue performance in 2016, marking the highest sales figures in the company's history during the year.
Floor Manager, FMCG Buyer
Casino France
04.2004 - 12.2007
- Operations Management for Cosmetic and Frozen Food Categories: Led the operational management of platforms for cosmetics and frozen food sectors, overseeing recruitment, training, and staff management. Held full accountability for managing key commercial metrics, including revenue targets and inventory control, ensuring efficient operational performance and alignment with business objectives.
- Procurement Leadership: Spearheaded the development and management of product assortments, negotiating with suppliers to secure competitive deals and adding new SKUs. Ensured profitability and maintained a competitive product mix by leveraging strong supplier relationships and effective merchandise management strategies.
Education
Master of Management & International Trade -
Université Côte D'Azur, France
Hanoi09.2021
Vietnam National University, Hanoi
Hanoi09.2003
Skills
- Strategic planning & Execution
- Corporate Governance
- Startup/ Online platform
- Merchandising & Supplier Partnership Management
- Business Development & Market Expansion
- Design thinking/Critical thinking/Growth mindset
- Leadership & Coaching
References
- MS HUONG TRAN, HRD, +84 989264968
- MR DAT PHAM, +84 344005518
Profileinfo
With over 18 years of experience working for large groups in roles such as Chief Commercial Officer and Chief Business Development Officer, I have shown the ability to establish businesses from their infancy and see them through to maturity., I am the kind of person who works hard, has a strong business mind, thinks about growth, and is a decisive person who wants to grow the business as well as possible. I know how to lead a big team by showing them how to be inspired and motivated. My goal is to collaborate with a company in a key member role to build and grow the company with exceptional performance and to create a work environment that values people, develops them, and brings those values to the community in a sustainable way.
Timeline
Founding Partner & CEO
Weraki
06.2022 - Current
Founding Member, CCO Cum CBDO
One Mount Distribution, One Mount Group
08.2019 - 05.2022
Country Sales & Operations Director
CANIFA
01.2016 - 11.2016
CCO, CBDO, Retail Operations Director
Vingroup
10.2014 - 06.2019
Floor Manager, FMCG Buyer
Casino France
04.2004 - 12.2007
Master of Management & International Trade -
Université Côte D'Azur, France
Vietnam National University, Hanoi
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