Pritesh Samuel
Ho Chi Minh City
Summary
Senior business intelligence and market-entry strategist with 15+ years of experience across Asia and the U.S. Expert in ASEAN market-entry strategy, foreign direct investment (FDI) advisory, supply-chain analysis, and regulatory intelligence. Proven leader in crossborder business development, risk assessment, and competitive benchmarking, driving high-value insights and strategic recommendations for multinational clients.
Overview
20
20
years of professional experience
Work History
Head of Business Intelligence
Dezan Shira & Associates
Ho Chi Minh City
07.2022 - Current
- Lead ASEAN-wide business intelligence operations spanning Vietnam, India, China, and Indonesia.
- Develop market-entry strategies, risk assessments, regulatory monitoring, and competitive benchmarking for multinational clients.
- Drive FDI advisory, manufacturing feasibility studies, and supply-chain analysis to guide cross-border investments.
- Oversee service capability expansion, manage P&L, and build regional partner networks.
- Regular speaker and contributor to thought leadership on ASEAN investment trends.
Senior Editor, Vietnam Briefing
Dezan Shira & Associates
03.2019 - 06.2022
- Managed editorial strategy for Vietnam Briefing, covering business, regulatory, and economic trends.
- Produced high-quality analysis and market reports, enhancing Dezan Shira's brand visibility.
- Built networks with industry sources and maintained Asia-wide datasets and resources.
Crisis Manager, APAC
Goldman Sachs
Bangalore
03.2017 - 02.2019
- Directed crisis communications and risk mitigation across APAC operations.
- Established protocols for crisis events, linking India operations with the Hong Kong Crisis Management Centre.
- Delivered actionable threat assessments and incident analytics to senior leadership.
Manager - Business Intelligence
Dezan Shira & Associates
New Delhi
09.2015 - 02.2017
- Managed India operations for the Business Intelligence unit, leading market-entry research and client advisory projects.
- Designed analytical subscription retainer products and trained junior analysts.
Manager - Information & Analysis
International SOS & Control Risks
New Delhi
05.2010 - 09.2015
- Directed regional security analysis and global travel risk assessments, including during the Arab Spring.
- Promoted twice; recognized for high editorial standards and crisis response.
Associate SD Consultant
Next Generation Technology Inc.
01.2008 - 01.2010
- Worked in a diverse work environment further understanding gaining experience in inter-cultural backgrounds.
- Provided Systems Applications and Product (SAP) solutions for Jost Engineering’s 3 Main Divisions: Engineering Products, Material Handling and Industrial Finishing Division, and
- Diversified product range, which included sound and environmental testing equipment, internal material movement, painting, heat and combustion products.
Claims Representative
Healthcare Financial Resources Inc.
01.2007 - 01.2008
- Resolved claim issues for a division with highest sales and the largest client base.
- Assisted clients in getting their claims processed.
- Interacted with clients by phone, answering queries and resolving problems with the provider and patient.
- Consistently exceeded the company target of getting 50 to 60 claims processed per day.
Intern
Tanfac, Aditya Birla Group
New Delhi
01.2006 - 12.2006
- Assisted executives in HR, marketing, IT, stores, supplies, and exports following a structured internship program.
- Actively participated in assisting the Marketing Team to initiate an innovative advertisement strategy to develop new channels.
Education
Bachelor of Business Management -
Judson University
Illinois, USASkills
- Microsoft Office Suite
- Business intelligence
- Risk assessment
- Market research
- Regulatory compliance
- Strategic planning
- Crisis management
- Project management
- Cross-cultural communication
- Data analysis
- Competitive analysis
- Data Analysis
- Market Research Tools
Timeline
Head of Business Intelligence
Dezan Shira & Associates
07.2022 - Current
Senior Editor, Vietnam Briefing
Dezan Shira & Associates
03.2019 - 06.2022
Crisis Manager, APAC
Goldman Sachs
03.2017 - 02.2019
Manager - Business Intelligence
Dezan Shira & Associates
09.2015 - 02.2017
Manager - Information & Analysis
International SOS & Control Risks
05.2010 - 09.2015
Associate SD Consultant
Next Generation Technology Inc.
01.2008 - 01.2010
Claims Representative
Healthcare Financial Resources Inc.
01.2007 - 01.2008
Intern
Tanfac, Aditya Birla Group
01.2006 - 12.2006
Bachelor of Business Management -
Judson University
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