PHUONG THAO TRAN
Minh Khai Street, Bach Mai Ward, Hanoi,Vietnam
Summary
Hospitality Management graduate with a foundational understanding of international service standards, combined with hands-on experience as a Brand Marketing Executive. Proven track record in planning and organizing offline VIP customer events, managing creative vendors, and ensuring brand consistency across print and digital touchpoints. Eager to leverage this blend of hospitality mindset and practical brand execution to contribute effectively to luxury hotel marketing and communications initiatives.
Overview
7
7
years of professional experience
Work History
Brand Marketing Executive
Funtap Corp.
08.2024 - 07.2026
- Event Management & Guest Experience: Planned and organised offline brand events, including annual VIP client appreciation galas and game anniversary milestones; developed design briefs for event collaterals and supervised on-site logistics to ensure a seamless guest journey, strong brand identity, and enhanced brand affinity.
- Agency & Partner Management: Managed end-to-end communications and negotiations with creative/production agencies, event contractors, and key opinion leaders (KOLs/Influencers); audited deliverables and monitored on-site production to maintain brand integrity and timely delivery.
- Brand Identity & Collateral Quality Control: Maintained visual and messaging consistency across all touchpoints; reviewed, proofread, and quality-controlled marketing collaterals, printed POSMs, and digital assets prior to public rollout to uphold brand image.
- Budget Tracking & Administrative Governance: Administered vendor contracting, payment tracking, and budget reconciliation, optimizing resource allocation while ensuring zero compliance and financial risks.
- Cross-functional Coordination: Acted as the central point of contact between internal multidisciplinary teams (Creative, Operations, PR) and external partners, ensuring seamless cross-departmental alignment and resolving operational roadblocks under tight deadlines.
Content Moderator
Gear Inc.
12.2022 - 03.2024
- Monitored and audited high-volume digital content across social platforms, strictly complying with community guidelines, brand safety policies, and data confidentiality standards.
- Maintained 99%+ operational accuracy and prompt response rates under high-pressure environments, proactively mitigating sensitive content risks
Food & Beverage Trainee
Pullman Hanoi Hotel
06.2023 - 09.2023
- Supported daily service operations across hotel restaurants and banquet events, strictly adhering to Accor’s service standards, hygiene protocols, and luxury hospitality etiquette.
- Welcomed and served multinational guests and corporate clients, maintaining a polished demeanor and professional communication under high-volume service hours.
- Assisted with table setups, function room preparation, and food & beverage service for corporate meetings, conferences, and private banquets.
- Gained first-hand understanding of international hotel operations, cross-team coordination between service and kitchen teams, and high-end guest expectations..
Teaching Assistant
LAMASTER English Center
05.2019 - 04.2022
- Served as a liaison between teachers and parents, delivering regular academic updates, handling inquiries, and ensuring attentive student support.
- Managed student profiles on internal systems and prepared weekly progress reports with accuracy and punctuality.
Education
Bachelor of Tourism and Hospitality Management
Thang Long University
01-2022
Skills
Core Marcom & Hospitality Competencies
- Event Planning & On-site Execution
- Brand Consistency & POSM Quality Control
- Banquet & F&B Operations Knowledge
- Agency, Vendor & KOL Management
- Cross-functional Coordination & Administrative Governance
Digital & Technical Tools
- Productivity & Workspace: Google Workspace, MS Office
- Visual & Multimedia Creation: Canva, CapCut
- Generative AI & Productivity: Generative AI Tools (ChatGPT, Claude, Gemini for copywriting, campaign ideation & workflow optimisation)
Languages
- English: Working Proficiency (B2)
- Chinese: Elementary Proficiency (HSK 2-3)
Timeline
Brand Marketing Executive
Funtap Corp.
08.2024 - 07.2026
Food & Beverage Trainee
Pullman Hanoi Hotel
06.2023 - 09.2023
Content Moderator
Gear Inc.
12.2022 - 03.2024
Teaching Assistant
LAMASTER English Center
05.2019 - 04.2022
Bachelor of Tourism and Hospitality Management
Thang Long University