Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Phuong Thao Vu

Hanoi,HN

Summary

Dynamic Product Manager with 14 years of experience in developing innovative payment solutions and enhancing user experiences across diverse platforms. Proven expertise in product lifecycle management, data analysis, and strategy implementation drives successful outcomes in fast-paced environments.

My recent role as a Senior Product Manager at TPBank involved leading the development of digital payment products, utilizing data analytics tools to optimize user engagement, and ensuring compliance with regulations

Overview

15
15
years of professional experience
1
1
Certification

Work History

Senior Product Manager

TPBank
08.2024 - Current
  • Experienced Product Manager with a strong focus on digital payment solutions and user experience enhancement, leveraging data analytics for informed decision-making and product optimization.
  • Led the development and management of digital payment products, prioritizing user experience improvements for both retail and corporate clients.
  • Employed data analytics tools such as CleverTap and Firebase to analyze customer payment behaviors, enhancing user engagement and optimizing product features while ensuring regulatory compliance.
  • Collaborated with partners to integrate cross-border payment services, increasing transaction channels and user adoption.
  • Successfully launched features like QRPay, bill payment, and e-wallet top-up, alongside targeted customer campaigns to drive usage.
  • Worked closely with the partnership team to establish ecosystem partnerships with major merchants and fin-techs, increasing transaction frequency per user.
  • Oversaw complex reconciliation processes between financial systems and external payment gateways to maintain transaction accuracy and financial integrity.

Senior Product Owner

XanhSM
10.2023 - 07.2024
  • Dynamic Product Manager with 14 years of experience in developing innovative payment solutions and enhancing user experiences across diverse platforms.
  • Led the development and management of payment products, working directly with partners to integrate and strengthen relationships with payment processors, insurance providers, and OTT/SMS services.
  • Managed reconciliation workflows between internal financial systems and external payment gateways, ensuring accurate settlements and improving transaction precision.
  • Collaborated with insurance and OTT/SMS partners to integrate their services, enhancing customer experience and generating additional revenue streams.
  • Utilized data analytics to inform decisions, optimize features, and guide the development of new functionalities to boost user engagement.
  • Crafted and executed a cohesive product vision and roadmap for payment solutions, aligning with internal objectives and partner needs.
  • Worked with cross-functional teams to gather and define product requirements for reconciliation, reporting, and partner integration, leading to reduced financial costs.
  • Partnered closely with marketing and sales to successfully launch new payment features and partnership-driven offerings, delivering greater value to end users.

Senior Product Owner

VinID
01.2020 - 09.2023
  • Dynamic Product Manager with a focus on enhancing user experiences and driving product innovation in payment solutions.
  • Led the design and implementation of the credit card application process on the VinID platform, simplifying user access to financial products.
  • Worked with Techcombank and cross-functional teams to optimize the customer journey from initial interest to card activation, ensuring a smooth experience.
  • Crafted the end-to-end customer experience, significantly boosting user engagement post-activation through tailored promotions and communications.
  • Collaborated with legal and operational teams to align processes with compliance standards, ensuring a seamless experience for users.
  • Drove customer satisfaction and increased credit card applications and CASA account openings by enhancing the application process and targeting promotions effectively.

Product executive

National Payment Corporation of Vietnam
01.2017 - 12.2019
  • Dynamic Product Manager with 14 years of experience in developing innovative payment solutions and enhancing user experiences across diverse platforms. Expertise in product life-cycle management, data analysis, and strategy implementation drives successful outcomes in fast-paced environments.
  • Acted as the main contact for ERP partners and banks, driving the integration of Napas’ web payment solutions into their systems.
  • Engaged with partners and internal financial institutions to understand their needs, delivering customized solutions for smooth payment integration.
  • Collaborated with product and business teams to improve product experiences, ensuring alignment with partner and business objectives.
  • Facilitated workshops to uncover opportunities for enhancing user experience, ensuring product updates addressed both business and customer needs.
  • Managed Agile product development, ensuring timely delivery of integration projects and product improvements.

Business Analyst

ACJ outsourcing
01.2015 - 01.2016
  • Dynamic Product Manager with a focus on enhancing user experiences and driving innovative payment solutions.
  • Facilitated clear communication with clients and cross-functional teams to gather and refine project requirements.
  • Conducted thorough analysis of project specifications and supported the Project Manager in stakeholder interactions to ensure clarity and alignment.
  • Developed comprehensive project documentation, including Business Requirements and System Requirements, along with prototypes to ensure client satisfaction.
  • Reviewed and contributed to Test Plans, Scenarios, and Test Cases to ensure quality deliverables.
  • Coordinated efforts across multiple teams, tracking project progress and reporting updates to management as necessary.
  • Nurtured relationships with clients and stakeholders while exploring and integrating new features to enhance product offerings.

Project Manager

Gameloft Vietnam
01.2011 - 01.2015
  • Led project management for mobile game development, ensuring timely and budget-compliant delivery.
  • Managed project timelines and resources for multiple mobile game projects, ensuring alignment with product goals.
  • Collaborated with Product Managers and designers to define and implement new game features.
  • Facilitated agile practices including sprint planning and retrospectives, actively addressing and resolving project impediments.
  • Monitored project progress and provided regular updates to stakeholders.

Education

Bachelor of Engineering - BE - Information Technology

University of Transport And Communication
Hanoi, HN
01.2011

Skills

  • Data Analysis - Experienced
  • Agile Methodologies - Experienced
  • Stakeholder Management - Experienced
  • Strategy Implementation - Experienced
  • Product Lifecycle Management - Experienced
  • Google Analytics/ Clevertap - Skillful
  • Cross functional leadership - Experienced
  • Data-driven decision making - Experienced
  • Stakeholder management - Experienced
  • Research and trend analysis
  • ROI analysis
  • Vendor management
  • Teamwork and collaboration

Certification

  • Jun 2018 - CCBA - Certification of Capability in Business Analysis
  • Nov 2019 - Professional scrum product owner (PSPO I)
  • Oct 2022 - Professional scrum product owner (PSPO II)

Timeline

Senior Product Manager

TPBank
08.2024 - Current

Senior Product Owner

XanhSM
10.2023 - 07.2024

Senior Product Owner

VinID
01.2020 - 09.2023

Product executive

National Payment Corporation of Vietnam
01.2017 - 12.2019

Business Analyst

ACJ outsourcing
01.2015 - 01.2016

Project Manager

Gameloft Vietnam
01.2011 - 01.2015

Bachelor of Engineering - BE - Information Technology

University of Transport And Communication

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Phuong Thao Vu