PHUONG LUU

• ANALYSING: report monthly/ quarterly performance to identify brand issues & propose integrated plans drive business performance uplift 2.5 times compared to baseline.
• TRACKING & COMPLETING PROJECT: enhance brands/ sellers target to achieve over 90% during Campaign Days.
• MANAGEMENT: discuss with stakeholders, conduct research, gather information from multiple sources to present results to top management.
• HIGHLY ORGANIZING: strong planning mindset and sound time management skills to tackle both urgent short-term tasks and important long-term tasks within compressed timeframes.

• ECOMMERCER PLANNING based on business objectives:

- Users Growth (20% YoY): to increase Customer Activation & Retention rate by using RFM models, retargeting, smart CRM tools.

- Revenue Growth (40% YoY): to plan schemes/ promotion & execute Legendary Sales Campaigns once a month.

- Cost Optimization (-50% YoY): to drive a healthier growth for Tiki by adjusting Marketing promotion budget.

- Mega Campaigns (9.9/10.10/ 11.11/ 12.12) planning: take advantage of traffic uplift to boost sales performance to x6 times increased.

• CUSTOMER BEHAVIOR & EXPERIENCE UNDERSTANDING: track users journey by using Cohort & Dashboard to optimize onsite touchpoints.
• CONTINUOUS IMPROVEMENT & ANALYSIS: take out key learnings for forecasting and generating suggestions, engaging in problem-solving activities to support teamwork.

• STRONG BRAND & COMMS PLANNING BACKGROUND: establish new product launching/ repositioning strategy using appropriate 360 channels (ATL - BTL) that touch right audience at matching stage of mind to increase Brand love & achieved TikTok top #1 Trending/ BSI Buzz Metrics Chart.
• INDEPENDENT VIEW: proactive and collaborative approach to understanding clients' needs and strengthening relationships.
• TIME MANAGEMENT: arrange resources with stakeholders and plan timeline accordingly.
• NEGOTIATION & PRESENTATION SKILLS: handle key accounts: Honda, Samsung and Prudential, interface with representatives to achieve mutually beneficial results.

• MARKET AND CUSTOMER INSIGHTS: understand to propose unusual concepts that break through and make a record in sale, including: The Conjuring 2, Vodka Ca Sau.
• TEAM PLAYER: worked closely with account management and creative teams to become valued strategic partner both internally and externally.