PHẠM THANH THẢO
Communication Fresher
HCMC
Overview
2
2
years of professional experience
Work History
Student Content Assistant
RMIT Communications
04.2025 - Current
- Led student-led editorial initiatives as Chief of Editorials for 2 Campus Buzz issues, achieving a 38% open rate (2× higher than average) by conceptualising editorial themes, designing end-to-end content flow, and managing up to 12 stakeholders, including student writers and content creators.
- Built and managed a structured editorial workflow, covering contributor onboarding, topic expansion, content review, and approval, ensuring consistent quality and on-time delivery across issues.
- Collaborated with UniComms teams to amplify student-led content across owned platforms, increasing reach and engagement within the student community.
- Produced and published multi-format content for RMIT Vietnam's website, campus TV, and internal channels, including Campus Buzz newsletters, visuals, event calendars, and authored 32 long-form articles highlighting campus initiatives and award-winning students, all aligned with RMIT's brand voice and editorial standards.
- Planned and coordinated content operations by maintaining content calendars, sourcing stories, and conducting interviews.
- Synthesised performance data into actionable insights, social listening, informing strategic optimisations and performance improvements.
- Organised 4 internal engagement activities introducing RMIT communication channels to students, attracting 1,500+ participants and driving a 14% increase in social media followers and 11% month-on-month engagement growth, đạt 120% KPI số lượng người điền form.
- Collaborated with student leaders, academic staff, and communications teams from ideation to booth setup and post-event wrap-up, aligning messaging and roles to ensure a consistent student experience.
- Supported onsite facilitation by welcoming participants, coordinating speakers, managing Q&A, and handling real-time communications.
Student Content Collaborator
RMIT University
08.2024 - 03.2025
- Contributed to a 30% increase in RMIT University's Instagram engagement, boosted student news readership by 150%, and elevated the campus buzz newsletter open rate to 40% which is 4 times higher than usual.
- Developed engaging content for RMIT's digital platforms, including social media, newsletters, and websites, by gathering insights from current students and collaborating with the Communications team and partners to generate innovative ideas.
- Refined writing and storytelling skills to craft compelling narratives, meticulously editing and proofreading content to ensure clarity, consistency, alignment with RMIT's brand voice, and timely execution.
Copywriting Trainee
Studio Ten
04.2024 - 01.2025
- Assisted ACNACARE in boosting reach by 280%, engagement by 5,800% on 18 Facebook posts, brand hashtag visibility on TikTok by 200%, and customer inquiries by 600% from June to January 2025.
- Crafted captivating social media content by researching competitors and trends, testing target audiences, editing scripts and copy for brand alignment, and collaborating with designers to create creative innovation in visuals.
- Oversee the client's social media accounts by analyzing the customers' reach, engaging in content improvement, and developing a professional protocol for responding to comments and inbox messages.
- Effectively planned and managed content strategies, timelines, and execution by staying abreast of trends and ensuring alignment with client updates for timely delivery.
- Authored insightful reports for partners and team seniors by gathering and analysing data, synthesising findings for clarity, aligning with strategic objectives, and presenting actionable creative recommendations.
Education
Bachelor of Professional Communication - undefined
RMIT UNIVERSITY
06.2026
Skills
- Research abilities
- Microsoft Office
- Canva
- Photography
- Filming
- Copywriting
- Editing
- Content creation
- Social media management
- Communication planning
- Data analysis
- Event management
- Teamwork
- Critical thinking
- Time management
- Multi-tasking
- Problem-solving
- Project management
Recommendation Letter
Recommendation letter
Timeline
Student Content Assistant
RMIT Communications
04.2025 - Current
Student Content Collaborator
RMIT University
08.2024 - 03.2025
Copywriting Trainee
Studio Ten
04.2024 - 01.2025
Bachelor of Professional Communication - undefined
RMIT UNIVERSITY