Nhan Dang

Highlight: Lead Commercial team to create the higher values and deliver the strong business performance in FY22, obtain significantly the KPIs: Net sales, Growth, P&L management

• Conducted market research and analysis to create detailed business plans on commercial opportunities, business development and expansion.
• Built relationships with customers and community to establish long-term business growth.
• Created and implemented new business opportunities by utilizing strategic networking strategies.
• Increased profits through providing excellent customer service, following established guidelines and auditing sales reports.
• Managed accounts to retain existing relationships and grow share of business.
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.
• Increased sales from zero to million USD by issuing surveys to customers and interpreting results.
• Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
• Managed and analyzed budgets, P&L, balance sheets and sales reports.
• Devised pricing methodologies and industry strategies through economic and business analysis.
• Monitored sales team performance, analyzed sales data and reported information to area managers.
• Created and launched new products in line with the strategies, resulting in 40% sales increase.

Highlight: Be in charge of total Nestle Ice cream in Vietnam market and deliver successfully the business objectives

• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Researched and identified opportunities for account growth, account penetration and market expansion.
• Collected data and performed customer needs analysis.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Streamlined operations by delivering recommendations for knowledge-base processes and procedures.
• Compiled product, market and customer data to generate informed sales and profit projections.
• Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
• Scheduled promotional activities in accordance with available inventory and staff resources.
• Boosted sales from Traditional and Morden trade more than double-digit percentage from 2020 to 2021.

Highlight: Lead Specialty business with the outstanding sales performance (increasing 5 times vs 2018) and executing the RTM for the niche market

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Developed short-term and long-term sales objectives and strategic plans to meet market needs.
• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Identified revenue opportunities by collaborating with distribution partners.
• Developed comparison tables of products and services by researching product pricing, ratings and performance.
• Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
• Investigated and addressed business development challenges to proactively mitigate problems.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Evaluated current service needs and product satisfaction levels with established distributors and customers to improve offerings.

Highlights: Post-graduating Sales Management Trainee, performed as Areas Sales Managers who led the distributor sales team (12 people) to achieve the growth target (2 consecutive years with double-digit growth)

• Exceeded targets by building, directing and motivating high-performing sales team.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Monitored customer buying trends, market conditions and competitor actions to adjust sales strategies and achieve sales goals.
• Held monthly meetings with Regional Sales Manager and Distributor manager to identify techniques to overcome sales obstacles.
• Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.