Nguyễn Mai Như Quỳnh
Summary
As a marketing graduate, I have gained experience conducting market research, analyzing consumer behavior, and participating in strategic marketing projects within the FMCG and retail industries. Demonstrated strong analytical skills by transforming market insights into actionable recommendations. I am seeking a Planning Intern position to develop expertise in audience analysis, media planning, and data-driven decision making within a leading agency environment.
Overview
1
1
year of professional experience
Work History
MARKETING & SALES EXECUTIVE (B2B)
Viet Nam Fishes Co., Ltd.
01.2025 - 03.2026
- Conducted market, competitor, and customer research for 60+ B2B prospects monthly, generating insights used to prioritize outreach opportunities and customer segments.
- Analyzed customer feedback and engagement data to identify communication barriers, improving response rates by 50% through more targeted messaging.
- Consolidated customer and sales data into [number] detailed reports, streamlining cross-functional execution and supporting data-driven decision-making.
- Managed relationships with international buyers and coordinated order fulfillment processes, contributing to 28+ contracts and maintaining 90%+ on-time delivery performance.
MARKETING & EVENT COORDINATION
Viet Nam Fishes Co., Ltd.
08.2025 - 08.2025
- Collected customer feedback and market insights from over 50 exhibition visitors to inform future marketing strategies.
- Consolidated customer inquiries and business opportunities in post-event reporting, leading to 5-7 converted orders per event.
Education
BACHELOR OF MARKETING - Marketing
Western Sydney University Vietnam
Ho Chi Minh City, SG04-2026
Skills
Hard Skills
- Consumer Research
- Data Analysis
- Microsoft Excel (Pivot Table, VLOOKUP)
- Campaign Planning
- Audience Insights
- Digital platforms
- Microsoft PowerPoint
Soft Skills
- Detail-oriented
- Curious
- Proactive
- Eager to learn
- Proactive
- Eager to learn
Key Projects
KFC Vietnam – Customer Satisfaction Research
- Designed and conducted qualitative and quantitative research among Gen Z consumers to identify key drivers and barriers of customer satisfaction.
- Analyzed survey and interview data to uncover service experience gaps and recommend improvements to customer retention and engagement.
Dr Thanh – Integrated Marketing Strategy Project
- Conducted consumer, category, and competitor analysis to identify barriers limiting brand relevance among Gen Z consumers.
- Developed a three-phase IMC strategy based on audience insights and media touchpoint analysis to strengthen engagement and brand consideration.
Bánh Mì Huỳnh Hoa – Strategic Marketing Project
- Analyzed customer behavior, market trends, and competitive positioning to identify growth opportunities in the quick-service restaurant category.
- Developed strategic marketing and communication recommendations to improve brand differentiation and customer acquisition.
Additional Information
Portfolio: https://drive.google.com/file/d/1HNXQSFj7p5bGaX25IpIRHzKmm5TOxon/view?usp=sharing
LinkedIn: https://www.linkedin.com/in/nhuquynhnguyen-mkt
Timeline
MARKETING & EVENT COORDINATION
Viet Nam Fishes Co., Ltd.
08.2025 - 08.2025
MARKETING & SALES EXECUTIVE (B2B)
Viet Nam Fishes Co., Ltd.
01.2025 - 03.2026
BACHELOR OF MARKETING - Marketing
Western Sydney University Vietnam