Nguyễn Phi Yến

• Journalism (70%)

- Responsible for connecting with and interviewing outstanding young individuals.

- Reported on current events related to youth and student communities.

• Event Coordination (30%)

Supported the organization of events for the Vietnam Student Section of Tiền Phong Newspaper.

• Achievements:

- Articles received 400 to 1,500 views.

- Highly praised by supervisors for professionalism in event coordination.

• Project Management (50%)

- Drafted contracts and managed the full negotiation process through to successful signing.

- Acted as a liaison between clients, the director, and internal teams; participated in regular meetings to ensure all project tasks met or exceeded expectations.

- Collaborated with specialized teams to plan and oversee project execution from ideation to implementation.

- Maintained client relationships, and ensured a positive experience throughout the collaboration process.

• Business Development (50%)

Identified new business opportunities and proposed creative, effective, and tailored solutions for clients.

• Achievements:

- Successfully closed multiple contracts valued from 50 to 300 million VND.

- Achieved a 60% contract renewal rate.

- Solid understanding of B2B client dynamics and customer journey principles.

• Contributed to the planning of monthly/quarterly communication campaigns, including message development, content direction, and KOL/KOC selection.
• Managed content planning and publishing for the SaboMall fanpage and satellite pages, across formats such as articles and videos.
• Engaged with potential customers through online platforms.
• Supported event coordination for the 2024 Sourcing Strategy Forum at the National Convention Center: prepared invitations, managed display booths, handled guest check-in and coordination.

• External Relations & CSR

- Built partnerships with organizations in education and language sectors.

- Planned and executed CSR campaigns, including sponsor outreach and activity coordination.

- Managed external communications to support brand positioning.

• Achievements:

- Secured sponsorships from Phuong Nam Bookstore, Lucky Uniform, and Jaxtina Language Center.

- Strengthened relationships with the Vietnam Writers’ Association and related partners.

- Delivered successful CSR events that enhanced brand image and supported business goals.