Nguyen Hong Ngoc

Key responsibilities:

CURRENT BRANDS IN CHARGED: Loewe, Kenzo, Maje, Longchamp

USED TO BE IN CHARGED: Saint Laurent, Lancel

• Build and execute 360-degree long & short-term marketing plans (including seasonal launches, events, and in-store activities).
• Track display content and ads performance of brands on multichannel.
• Create marketing schemes to maintain loyal customers & attract inactive customers.
• Align with Global Communications guidelines and company strategy to build yearly plan.
• Offer a budget plan and take responsibility within the allocated budget.
• Work with KOLs, Stylists, and Press to increase brand awareness effectively with minimum cost.
• Identify insight & online trends.
• Manage POSM in-store and on-site.
• Make reports as brand’s requirement and other tasks.

Major results:

• New store openings: Loewe, Maje, Longchamp
• Big events: Maje High summer, Loewe Ibiza
• Global brands promotion: Women's Day, Black Friday, Buy More Save More: Achieved over 120% sale target
• Other campaigns: Manage within budget to achieve Marcom target

Key responsibilities:

• Contribute in the implementation of marketing strategies and weekly promotion scheme.
• Organize and attend marketing activities or events to raise brand awareness.
• Develop Diamond Plaza's on multi- channels:

- Social media: Facebook, Instagram, TikTok

- In-mall: LED Screens, POSM

• Cooperate with partners for company's objectives: E-wallet partners: Shopee, VNPay, ZaloPay and other partners.
• Plan advertising and promotional campaigns on a variety of media (social, print etc.).
• Work with Design Team and prepare content for the publication of marketing material.
• Do payment following company's guideline.

Major results:

• Big events: VIP Days, Christmas super sale, Super Shopping Day
• Launching cooperation with e-wallet partners
• Develop new online channel: Tiktok