Ngoc To Han Nguyen

Financial Reporting and Analysis

• Generated daily and monthly sales performance reports, providing actionable insights that drove the team to achieve targets for 3 consecutive months
• Managed the gym's CRM database, ensuring data integrity and generating weekly sales reports that identified key trends and opportunities for improvement

Financial Operations and Control

• Processed an average of 100-150 membership payments weekly, maintaining 100% accuracy in financial records and ensuring timely deposits
• Maintained accurate records of all financial transactions, including revenues, expenses, and payroll, ensuring compliance with accounting standards
• Conducted weekly audits of financial records with general accountant to identify and resolve any discrepancies or irregularities.

Process Improvement and Efficiency

• Implemented a counting system for session burn, reducing wage payment time by 5 days
• Translated industry best practices into a comprehensive Standard Operating Procedure (SOP) for UPFIT's private gym operations, encompassing 3 key operational areas and used to train 16 staff members

Market Research and Strategic Insights

• Conducted a benchmarking study revealing a key gap in competitor offerings related to personalized training plans, which UPFIT capitalized on by launching a luxury gym service, resulting in 300 new membership sign-ups
• Conducted in-depth desk research on the benefits of corporate wellness programs, incorporating the resulting insights and strategic recommendations into B2B client proposals, contributing to the successful acquisition of Home Depot and Savills as corporate clients

Main tasks

• Partnered with local and regional clients across Southeast Asia to understand their business challenges and develop customized market research solutions.
• Effectively collaborated with regional research teams across Southeast Asia, fostering strong working relationships and ensuring seamless project execution.
• Conducted in-depth research and analysis of market dynamics, consumer behavior, and industry trends, providing clients with valuable market intelligence for strategic decision-making
• Presented research findings and insights directly to clients, providing consultative guidance and translating complex data into compelling narratives, influencing their product development strategy
• Managed fieldwork for an average of 8 concurrent projects
• Actively managed Vietnam research panel with 50K+ active users leading to high quality data collection over time

Supporting tasks

• Created data-driven training materials for the B2B marketing team, empowering them to effectively communicate the value of Milieu Insight's research.
• Created 6 infographics that were shared with over 500 internal stakeholders
• Identified gaps between current Milieu data visualization platform and customer expectation, giving constructive feedback to Product team

Featured projects

• Managed end-to-end research on the gaming trends in 9 APAC countries and 4500 respondents in 7 quarters for Riot Games, maintaining client's market competitive advantages, and contribute to esport strategy adjustments and players community moderation
• Managed a complex multi-country study in quantitative and qualitative method on consumer preferences for sustainable packaging for Coca Cola, resulting in an increase in their product adoption rate and B2B sales
• Analyzed an average of 12 campaign performance datasets per month, resulting in an average 11% improvement in marketing campaign effectiveness. Reduced project turnaround time by 30% through process improvements.

• Successfully managed relationships with 5 key clients in the financial services, textile, and FMCG sector
• Managed an average of 3 concurrent projects, with an average project budget of $20,000
• Successfully managed project budgets totaling $150,000 over the course of my tenure
• Collaborated closely with internal teams (Operations Manager, Data Processing Manager, Fieldwork Supervisors) to develop and implement research solutions