Nghi Nguy
Hochiminh City
Summary
Grounded copywriter with over 5 years of experience, committed to strategic creativity, diligent effort, and authenticity.
Overview
6
6
years of professional experience
Work History
Strategic Planner
Circus Digital
Hochiminh City
08.2024 - 03.2025
- Gathered and synthesized stakeholder feedback to align brand communication with customer needs and behaviors.
- Analyzed market dynamics, competitor activities, and cultural trends to identify growth opportunities and strategic white spaces.
- Uncovered actionable consumer insights through deep-dive research and audience profiling.
- Shaped campaign strategies and frameworks that connected brand objectives with creative execution.
- Contributed strategic direction during brainstorming sessions to inspire relevant, and impactful ideas.
- Worked cross-functionally with creative, account, and media teams to ensure alignment from strategy to rollout.
Creative Copywriter
XYZ Saigon
Hochiminh City
07.2021 - 08.2024
- Participated in client debriefs and internal brainstorms to co-develop creative ideas across various campaign formats.
- Proposed compelling concepts and campaign directions tailored to brand objectives and communication goals.
- Presented ideas to internal teams and clients, gathered feedback, and refined creative solutions to address campaign challenges.
- Developed detailed copy and creative content across platforms, ensuring alignment with the approved concept and tone of voice.
- Led and guided junior copywriters and content team members to deliver consistent, on-brand executions.
Content Writer
Climax Digital
Hochiminh City
06.2019 - 05.2021
- Created engaging content for a wide range of FMCG and FMCD brands, aiming to capture audience attention, and drive brand impact.
- Developed cross-platform content, including SEO-driven content hubs, social campaigns, PR articles, and video scripts.
- Delivered high-quality copy in diverse formats, such as long-form articles, KOL storytelling, branded social posts, and editorial content.
- Executed content localization and translation with a deep understanding of brand voice and cultural nuances.
- Collaborated with creative, digital, and SEO teams to ensure that content aligned with overall brand strategy and performance goals.
Education
Bachelor of Arts - Business English
Van Lang University
Hochiminh City, Vietnam06-2016
Skills
- Creative strategy and content development
- Trend analysis and strategic thinking
- Effective communication and presentation skills
- Problem-solving and critical thinking
Languages
Vietnamese
First Language
English
Intermediate (B1)
B1
Chinese (Mandarin)
Beginner (A1)
A1
Timeline
Strategic Planner
Circus Digital
08.2024 - 03.2025
Creative Copywriter
XYZ Saigon
07.2021 - 08.2024
Content Writer
Climax Digital
06.2019 - 05.2021
Bachelor of Arts - Business English
Van Lang University
Similar Profiles
Earnisha ManningEarnisha Manning
Guest Room Attendant at Circus Circus Las Vegas Hotel Resort and CasinoGuest Room Attendant at Circus Circus Las Vegas Hotel Resort and Casino
Jeremy DuncumJeremy Duncum
Club Promotions and Social Media Engagemnt Team at Circus Circus ClubClub Promotions and Social Media Engagemnt Team at Circus Circus Club
Paige BurnettPaige Burnett
PBX Hotel Operator at Circus Circus RenoPBX Hotel Operator at Circus Circus Reno
TRINH PHU VIETTRINH PHU VIET
PROJECT MANAGER CUM DESIGNER at DELUGE FIRE PROTECTION S.E.A (LTD)PROJECT MANAGER CUM DESIGNER at DELUGE FIRE PROTECTION S.E.A (LTD)
CAO TRI NGUYENCAO TRI NGUYEN
Customer Service Specialist at TeleperformanceCustomer Service Specialist at Teleperformance