Nghi Nguy
Hochiminh City
Summary
Grounded copywriter with over 5 years of experience, committed to strategic creativity, diligent effort, and authenticity.
Overview
6
6
years of professional experience
Work History
Strategic Planner
Circus Digital
Hochiminh City
08.2024 - 03.2025
- Gathered and synthesized stakeholder feedback to align brand communication with customer needs and behaviors.
- Analyzed market dynamics, competitor activities, and cultural trends to identify growth opportunities and strategic white spaces.
- Uncovered actionable consumer insights through deep-dive research and audience profiling.
- Shaped campaign strategies and frameworks that connected brand objectives with creative execution.
- Contributed strategic direction during brainstorming sessions to inspire relevant, and impactful ideas.
- Worked cross-functionally with creative, account, and media teams to ensure alignment from strategy to rollout.
Creative Copywriter
XYZ Saigon
Hochiminh City
07.2021 - 08.2024
- Participated in client debriefs and internal brainstorms to co-develop creative ideas across various campaign formats.
- Proposed compelling concepts and campaign directions tailored to brand objectives and communication goals.
- Presented ideas to internal teams and clients, gathered feedback, and refined creative solutions to address campaign challenges.
- Developed detailed copy and creative content across platforms, ensuring alignment with the approved concept and tone of voice.
- Led and guided junior copywriters and content team members to deliver consistent, on-brand executions.
Content Writer
Climax Digital
Hochiminh City
06.2019 - 05.2021
- Created engaging content for a wide range of FMCG and FMCD brands, aiming to capture audience attention, and drive brand impact.
- Developed cross-platform content, including SEO-driven content hubs, social campaigns, PR articles, and video scripts.
- Delivered high-quality copy in diverse formats, such as long-form articles, KOL storytelling, branded social posts, and editorial content.
- Executed content localization and translation with a deep understanding of brand voice and cultural nuances.
- Collaborated with creative, digital, and SEO teams to ensure that content aligned with overall brand strategy and performance goals.
Education
Bachelor of Arts - Business English
Van Lang University
Hochiminh City, Vietnam06-2016
Skills
- Creative strategy and content development
- Trend analysis and strategic thinking
- Effective communication and presentation skills
- Problem-solving and critical thinking
Languages
Vietnamese
First Language
English
Intermediate (B1)
B1
Chinese (Mandarin)
Beginner (A1)
A1
Timeline
Strategic Planner
Circus Digital
08.2024 - 03.2025
Creative Copywriter
XYZ Saigon
07.2021 - 08.2024
Content Writer
Climax Digital
06.2019 - 05.2021
Bachelor of Arts - Business English
Van Lang University
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