Nguyễn Lưu Thanh Ngân

1. Creative Planning and Communication Project Management

• Research on corporation’s existing audience data to segmented thousands of walk-in visitors
• Leveraged retrieved insights to curate tailored activities that effectively engage each group
• Developed Activity Proposal, Implementation Plan (logistics, HR, finance) in collaboration with two other subsidiaries, VCVAA and Em Maison.
• Maintained consistent communication among: (1) VIRES’s hybrid CEO, (2) Partner specialists and officers, and (3) ECUE’s finance and HR hosting team
• Post-event: Compiled a comprehensive performance report

*Achievement:

• Over 200 visits, mostly parents and children
• 80% of visitors subscribed to regular course updates
• 50+ interactions under the hashtag #VIRES

2. Social Content Editing

• Managed Facebook page and group: media planning, content editing (1 post/ 2 days), ad setup (entry-level), to promote courses
• Ensured all content aligned with VIRES’s brand essence (no use of “kiddie” stock image) and conveyed Reggio Emilia’s authentic spirit

*Achievements:

• Consistently fulfilled 100%-120% sign-up KPIs within each one-month period.

Collaborated with the DIO team on creative planning for Disability event. Key responsibilities includes:

• Target Audience Research
• Developing Event Concept and Media Planning