Nga Luu Thi Hang

• I have been entrusted by Boehriger Ingelheim Leader with a significant territory, accounting for 60% of the sales for the entire cardiovascular team at Hanoi Heart Hos with CV product (Pradaxa, Jardiance HF, Micardis, Twynsta, Actilyse) and Bach Mai Hos with Meta product (Jardiance, Glyxambi).
• Result:

+ Total Q1.2024 is equivalent to 110% Target.

Q2.2024 is equivalent to 90% Target.

+ First focus product (Jardiance HF):

Q1 is equivalent to 111% Target.

Q2 is equivalent to 101% Target.

+ Second focus product (Actilyse/Pradaxa):

Q1 is equivalent to 149% Target.

Q2 is equivalent to 113% Target.

• I have quickly grasped the knowledge about the cardiovascular field and feel confident in engaging in discussions with KOL.
• • I'm proficient in utilizing tools for conducting online exchanges, as well as Digital Marketing plan and implementing a multi-channel approach to optimize company resources through personalized engagement strategies in KOL outreach.
• Collaborated with cross-functional teams to achieve sales targets and improve overall business performance.
• Achieved consistent sales growth by identifying new opportunities within existing client base and prospecting potential customers.

Public Hospital channel:

1. Listing tender - Building quota:

• Building quota significantly increase year by year.
• Supporting the explanation for exceeding the insurance cap for certain products in Viet Duc Hos (2018, 2019)
• Listing successful new launch antibiotics product: Tygacil (2016), Zyvox(2017), Zavicefta (2023) in Viet Duc Hos, National Burn Hos, Hanoi Heart Hos, National Children Hos.

2. Effectively interaction and build strong partnership with KOL in ICU, Anesthesiologist, Surgery, Pulmonologist, Pediatrics, Microbiologist.

• Develop Unasyn in Viet Duc Hospital : Grow 32% in 2021.
• Develop Cefobid in National Children Hospital : Grow 47% in 2021.
• Developing strategies for 100% new product in penetration into my target markets : National Burn Hos, Hanoi Heart Hos, National Children Hos, Viet Duc Hos.

3. Successfully organized institute-wide scientific symposiums.

• Success in organizing scientific activities according to the Marketing strategy.
• Collaborate with professional associations and major hospitals such as the Vietnamese Surgical Association, the Vietnam Pediatric Association, Viet Duc Hospital, the Central Tropical Hospital, and KOLs to organize scientific activities that can provide CME credits.

4. Develop activities for new products:

• Monitor case by case with doctors in treatment protocols involving new products.
• Equip myself with updated medical knowledge to provide additional consultation to doctors and partners not only about the products but also on how to optimize treatment for each individual patient.

Self pay channel:

1. Infiltrating self pay market with new product.

2. Extending self pay market in public hospital.

Digital Campaign:

1. Leading Virtual event in my territories with participation over 50 HCPs.

2. Effectively execution in Marketing strategy: Governing Antibiotic Program, Prevention resistance Antibiotic.

3. Support building qualify materials.

4. As a key contact point, I play an important role in planning and organizing conferences with specialized organizations: VOA, VSA, VPA, VACCEM, VIASS to collect inside information.

Team - working:

1. With deeply knowledge about company policy, internal process, I always advise, support and train other member in my team.

2. Attending activity group detailing with speaker part in all territory.

3. Giving advice about identifying in territory.

• Portfolio: Antibiotic Injection (Sulperazone, Dalacin C,..)
• Public Hospital channel: Viet Duc Hos, National Children Hos, VNCB Hos

+ Expand territories and increase target per month from 2400 box to over 5000 box Sulperazone

+ Listing successfully Sulperazone, Dalacin C with quota significantly increase year by year in VNCB Hos, Hanoi Cancer Hos

• Portfolio: Product (Neurobion, Terpine Gonnon, Sagobion, Glucophace, Concor) on pharmacies in Dong Da Dis, Tay Ho Dis, Ba Dinh Dis, Cau Giay Dis, Thanh Xuan Dis, Long Bien Dis
• Enhance availability by partnership with pharmacy chain, increase independence pharmacy coverage and wholesale channel