Nguyên Đoàn
Digital Marketing
Ho Chi Minh City
Summary
Data-driven digital marketer with 5+ years of experience. Be able to design a built-from-scratch digital marketing plan and optimize the procedure until it creates the best customer acquisition cost by using and integrating multiple tools such as Google Analytics, Google Tag Manager, Google Data Studio, Google Ads, Facebook Ads, Semrush, Ahref, Socialbakers, Hubspot, etc.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Team Lead
oRo Vietnam
Ho Chi Minh
02.2020 - Current
- Researched and made plan to achieve clients requirement
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Managed global digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Optimized customer acquisition cost from VND 1.9M to VND 400K.
- Monitored VND 500M in monthly ad budget.
- Collaborated with multinational teams to accomplish shared goals in global projects.
Digital Marketing Specialist
oRo Vietnam
Ho Chi Minh
02.2019 - 02.2020
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Masterminded highly successful digital strategies for various platforms (Facebook, Google, Hubspot, Semrush, Ahref, Socialbaker, Similarweb,...) to attract customer engagement.
- Maintained continuous check on CPC, CPA and CPE metrics, optimizing and enhancing campaigns based on current trend data.
- Developed paid client ads for use on diverse social media platforms, optimizing CPL from VND 50K to VND 10K on Facebook ad.
- Delivered effective digital campaigns for products in various industries such as F&B, ecommerce, finance, HR, shopping mall,...
Sales Executive
Mland Vietnam
Ho Chi Minh
05.2018 - 09.2018
- Sold luxury realty in Vinhomes Central Parks, Vinhomes Golden River, Manhattan and Alpha City.
Small Business Owner
Doan Gia Ltd company
Ho Chi Minh
07.2016 - 05.2018
- Made business plan, set goals and policies, generated VND 300 Millions monthly in revenue.
- Analyzed financial statements and audit summaries to oversee company’s financial and budgetary activities.
- Finding ways to reduce costs and improve financial performance, decreasing cost per order from 105,000đ to 62,000đ.
- Negotiated with suppliers and customers, went to China to look for suppliers.
Digital Marketing Specialist
Sendo.vn
Ho Chi Minh
08.2014 - 07.2016
- Directly monitored performance paid channels (Facebook ads, GSN, GDN, Coccoc, Zalo) to gain traffic and orders for e-commerce platform with budget of 1 billions VND monthly.
- Generated over 14,000 orders monthly with 70,000 VND in cost per order, increased conversion rate from 1.5% to 2%.
- Tracking and data analysis to optimize campaigns in order to reach KPIs, proposed strategies to develop merchants base on user behavior.
- Managed Facebook fanpage (over 1 millions likes) and Zalo page (over 300.000 followers), raised mobile traffic and orders from 7% to 15% overall.
Digital Marketing Executive
123mua.vn - VNG Corporation
Ho Chi Minh
10.2013 - 07.2014
- Managed onsite banner system, event landing pages.
- Set up and run campaigns on paid local ads network (adtima, admicro), managed 30% traffic of 123mua.vn.
- Part of Zalo Shop development team, built up 165.000 followers community on Zalo Shop and increase 300% both traffic and orders on mobile.
Education
Bachelor of Arts - International Business Administration
University of Econmics And Finance
Ho Chi Minh City 09.2009 - 09.2013
Skills
Marketing team leadership
Multi-channel performance advertising (Facebook, Google, Coccoc, Zalo,)
Inbound marketing strategy planing & implementation
SEO strategy & optimization
Data analytics
Sales skill
Social media
Problem solving
Critical thinking
Team work
Self-learning
Timeline
Digital Marketing Team Lead
oRo Vietnam
02.2020 - Current
Digital Marketing Specialist
oRo Vietnam
02.2019 - 02.2020
Sales Executive
Mland Vietnam
05.2018 - 09.2018
Small Business Owner
Doan Gia Ltd company
07.2016 - 05.2018
Digital Marketing Specialist
Sendo.vn
08.2014 - 07.2016
Digital Marketing Executive
123mua.vn - VNG Corporation
10.2013 - 07.2014
Bachelor of Arts - International Business Administration
University of Econmics And Finance
09.2009 - 09.2013