Ms Nguyễn Thị Thanh Chi

• Contribute to the launch of VietJet co-branded credit

card, supporting go-to-market execution, campaign

rollout, and partner coordination

• Manage and grow partner ecosystem across digital card

distribution channels

• Lead execution of end-to-end card acquisition

campaigns in collaboration with cross-functional teams

• Standardize and optimize operational workflows (SOPs)

to enhance execution efficiency and scalability

• Partner with Data team to extract insights, validate

campaign performance, and support data-driven

decision-making

• Develop and refine partner operation frameworks to

ensure consistency and scalability

• Oversee partner onboarding, integration, and ongoing

operational performance

• Initiate and implement marketing activities (social

media, launching events) to drive brand awareness and

user acquisition

• Collaborate with Product, Marketing, and Tech teams to

align business objectives and ensure effective campaign

execution

Partner Management:

• Developed and executed partnership models aligned with product and growth strategies.
• Collaborated cross-functionally (Product, Marketing, Legal, Tech) to integrate and optimize partner solutions.
• Managed outsourcing partners to build landing pages, APIs, and digital components for user growth and operational efficiency.
• Designed revenue-sharing models, commission schemes, and KPIs to drive partnership success.
• Analyzed partner performance (CPA, conversion, retention, revenue per partner) and recommended improvements.
• Researched market trends and identified new digital partnership opportunities.
• Oversaw contracts, e-KYC, e-Agreement processes, and ensured legal and data compliance.
• Worked with Data teams to analyze user behavior and optimize engagement through partner channels.

Product Policy Development:

• Lead AI chatbot deployment to improve sales support and enhance digital user experience.
• Developed, enhanced, and optimized overdraft products tailored to customer needs.
• Coordinated with Legal, Risk, and IT departments to implement policies and perform system testing as a tester.
• Evaluating products, conducting competitor benchmarking, and proposing solutions for policy improvement and new product
• development.
• Monitoring and analyzing product performance to inform strategic decisions.
• Planning annual business activities, formulating budgets, and presenting financial proposals to support strategic growth.
• Addressing customer inquiries and complaints to ensure customer satisfaction.
• Organized and delivered training programs for sales branches and business units on new product launches.
• Developed and executed comprehensive partner engagement strategies to enhance collaboration and maximize mutual business outcomes.

• Identify potential customers/businesses to implement and consult on banking products, specifically credit cards and unsecured

loans.

• Recruited and lead a team of 15 sales representatives.
• Built and nurtured corporate partnerships to host credit card advisory events.
• Trained staff on banking products and sales techniques.
• Monitored sales performance daily, monthly, and quarterly to achieve targets.

• Sold and advised individual customers on credit cards and unsecured loan products.
• Acquired new customers through telesales, leads, partners, and other sales channels.
• Assessed customer needs and provided advice on product terms, benefits, interest rates, and credit limits.
• Collected and verified customer documents and supported the application process.
• Followed up on applications through approval, disbursement, and card activation.
• Achieved assigned sales targets and KPIs.
• Maintained customer relationships and identified cross-selling opportunities.
• Monitored and reported sales performance and channel effectiveness.

• Managed and trained a team of 15 telesales staff.
• Developed training materials and conducted staff training.
• Monitored team performance and provided coaching to achieve sales targets.
• Consulted corporate clients and developed business partnerships.
• Coordinated sales and partnership activities with internal teams.