Minh Tri Le

• Managed end-to-end operations and commercial performance of high-volume adidas retail stores, covering sales, customer experience, people, stock, VM and operational standards.
• Managed and developed teams of 30+ employees, including 10 management-level staff, with a strong focus on coaching, succession planning and performance development.
• Coached and developed 10+ employees annually, supporting career progression from Sales Advisor to Senior Sales Advisor and Supervisor roles.
• Driving store KPIs including Net Sales, Traffic, Conversion Rate, ASP and UPT, using commercial insights to identify performance gaps and drive practical action plans.
• Managed adidas Brand Center Saigon Centre (1,200 m²), generating approximately VND 121B in annual revenue and serving 600K+ customer visits per year, with annual LFL growth of 10–16%.
• Led and supported multiple store opening, renovation and concept transformation projects, including Kids (200 m²), Original=s Crescent Mall (450 m²), Sport Performance Aeon Da Nang (708 m²), Sport Performance Crescent Mall (630 m²) and Brand Center Saigon Centre (1,200 m²).
• Coordinated cross-functional teams across Retail, VM, HR, IT, Finance, OPS, Mall Management and external vendors to deliver store projects and ensure operational readiness.
• Supported recruitment, manpower planning, onboarding and team development, ensuring the right people capability to meet business and operational needs.
• Drove customer experience and selling performance through team coaching, commercial probing, customer insights and effective sales-floor execution.
• Ensured consistent execution of adidas brand, VM, campaign and operational standards across store environments.

Built 5 years of hands-on retail experience across US and UK fashion brands, covering sales, cashier, stock management, VM Creator and store leadership.

Developed strong people management, problem-solving and multitasking skills through hands-on operations, building the flexibility to adapt quickly to different business and customer situations.