Minh Anh Pham

• Deep researching and investing in different industries such as Real Estate market in Vietnam, web3 digital assets
• Managing assets portfolios
• Building entrepreneurs, builders communities in Vietnam

• Established partnerships to get exclusive distribution of European brands in Vietnam.
• Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Established foundational processes for business operations.
• Managed financial operations and investments to maximize profits and minimize costs.
• Improved operational efficiencies to reduce costs and improve productivity.
• Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions.
• Maintained thorough understanding of all key and current technologies, platforms and trends.

• Founded the company in 2011 who become a leading company in family/baby industry and digital marketing in Switzerland
• Set up the company organization (+10 employees) and processes
• Responsible of the operations and finance
• Set up an in house development team and coordinate all the projects such as the frontend platforms, homemade ERP, logistic app
• Ensuring the long term development of the company by defining year to year strategy

• Created and designed marketing and commercial materials
• Supported the implementation of loyalty schemes to shopping centres, chains and franchises
• Coordinated projects with the commercial team, the technical team, suppliers and customers
• Supported business development by preparing customer presentations and extensive product demonstrations
• Prepared commercial contracts as well as budget and revenue forecasts
• Created training material for the customers
• Managed the company monthly newsletters and launched communication campaigns to increase the notoriety of the company
• Extensively studied the loyalty market in the Middle East, the targets and the competition and constantly did reporting of local needs in terms of product evolution
• Managed the new products development such as bringing the loyalty solutions to iPhone, Blackberry and Facebook applications
• Managed the implementation projects for customized loyalty solutions from the signature of the contract to the “go live” date, including the training of the software users
• Provided weekly reports and financial follow-up of project portfolios to management
• Trained clients’ staff on the loyalty solutions

Marketing Services & Trade Marketing

• Coordinated the promotional items campaign for 2007 with suppliers and customers
• Followed-up and analyzed competitors’ promotional offers
• Participated in the development of new promotional items for 2008
• Analyzed and managed team’s budget, managed purchases from suppliers
• Coordinated customers’ orders worldwide for merchandising units between the markets and suppliers
• Participated in the development of new merchandising units
• Created product planograms to optimize the brand’s position within the duty free shops worldwide
• Coordinated trade advertising for magazines with design agencies and publishing houses
• Organized exhibition events to promote brands

Business Excellence Human Resources Department:

• Managed internal communication within the Human Resources community
• Published news and created editorials related to the information intended for Nestlé employees
• Assisted HR managers for the Global Employee Portal and Talent Management Solutions Projects

Corporate Communications Department:

Managed Intranet Evolution project for the Nestlé Group site

• Published press releases for the internal community
• Organized market surveys and analyzed the results
• Prepared principal Nestlé Group events (annual general meeting, press conferences, half-year results)

Nestlé Central Support Center Multimedia Tools:

• Managed intranet and video projects for various Nestlé departments
• Designed mock-ups and concepts to Nestlé departments for their multimedia needs
• Provided IT support for Nestlé Conferences

Nestlé Central Support Center Internal Communication:

• Managed intranet websites for various departments
• Created and edited Newsletters
• Organized multiple surveys within the Nestlé IT department
• Organized internal events/activities